Strategy
Full audits, concise market research and competitor investigation – bespoke strategy solutions to keep you a cut above the rest.
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Rank at the top of Google
Around 75% of people never scroll past the first page in a Google search result page (SERP), and about 30% of clicks go to the first organic search result. That means your business needs to appear in the top 10 results, and ideally first, to stand a chance of being visible to your customers.
As an expert search engine optimisation agency in Birmingham, we’re experienced in delivering campaigns that help you rank higher, generating more web traffic, and stimulating more leads and sales.
SEO techniques & strategies
What is SEO?
SEO or Search Engine Optimisation is the process of improving your website visibility and performance to rank higher in search engines (such as Google and Bing) for phrases related to your products or services.
Search Engine Results Pages (SERPs) contain a list of results made up of paid and organic listings. When a user makes a search, your webpage competes against others that could also be relevant in order to appear on these SERPs.
Search engines rank your page based on a number of factors, including, but not limited to relevancy to a user’s search query and technical SEO performance such as speed and authority.
SEO is an ongoing process and involves numerous techniques that be categorised into on-page and off-page optimisation such as link building, local SEO optimisation, video SEO and content enhancements. Read our blog Search Engine Optimisation – The Basics for a more detailed breakdown of SEO or take a look at our SEO jargon buster for definitions of common words and phrases.
The Benefits of SEO & How We Can Help
Whether you run a business or e-commerce store, SEO is a crucial touchpoint in any marketing strategy and sales funnel. For example, you drive traffic to your website via SEO and customers sign up to your newsletter. Through email marketing, you add them to a conversion funnel where they receive a series of relevant emails.
SEO doesn’t stop there either. Once you get relevant people landing on your website, you need to get them to convert. Think of your website for a moment, and consider these questions:
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- Does your website communicate what you do effectively?
- What are you asking people to do on your website and how easy is it to complete those actions?
- How can people get in touch with you?
- Do you offer anything of value as a lower commitment conversion?
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These considerations are a part of a process called conversion rate optimisation (CRO) and works hand in hand with SEO. If you’re struggling to answer these questions, claim your free SEO and website audit, and we’ll help you get clear, definitive answers.
As a Birmingham SEO agency, we have over 18 years’ experience helping clients generate a long term SEO strategy to rank for the searches they want to be found for.
If you’re ready to rank higher, beat your competitors and generate more leads, start a chat with us today.
Claim SEO & Web AuditOur SEO Campaign Process
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01
Setting Objectives
It’s essential that your SEO campaign supports your overall business goals, which is why we invest our time into understanding you and your business. We’ll analyse your sales processes and conversion funnels to pinpoint the best way to tackle your campaign.
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02
Customer Personas
To generate the right results, the right people need to see your messaging. As a part of our campaign strategy, we will define your customers so that we can tailor content to them based on their intent and buying stage. We pinpoint your primary audience and create compelling customer journeys to suit them.
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03
Keyword Research
Using information gathered from your objectives and customer personas, we will conduct keyword research looking at factors such as relevancy, intent, and competitiveness. This is a crucial stage in your campaign as these are the phrases we will optimise your website for.
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04
Website Audit & Conversion Rate Optimisation
Now we know your objectives and what keywords you want to rank for, we will audit your website (if you have an existing one) and online presence to pinpoint your baseline metrics. This includes considering layout and design, speed and calls to actions. We’ll look at your websites’ user experience to analyse whether there are any conversion rate optimisation opportunities to capitalise on to improve success.
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05
Competitor Analysis
It’s essential to analyse your competitors to identify your current position in relation to them and discover any opportunities available to beat them in search engines. It can be difficult for brands and businesses in particularly competitive industries but our focus will be to rank you as high as possible.
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Content Generation
To ensure your website is attracting the right audiences and keeping them engaged, our content marketing team will rewrite various sections of copy on your website to include the chosen keywords. This process, also known as UX writing, will help find new ranking opportunities and enhance existing ones. We will look at branding and tone of voice, storytelling, and calls to action, all with the aim of getting your customers to convert.
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On-Page & Off-Page Optimisation
Now the bulk of the research and prep is complete, we will implement on-page optimisation techniques such as addressing your meta data, website speed and architecture, internal links and more. Alongside this, we will look at off-page methods such as search engine profiles and directories, backlinks, video marketing, social media marketing etc.
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08
Analysis, Reporting & Testing
SEO is ongoing and using Google Analytics, Google Search Console, keyword tracking and user behaviour tools, we will analyse the performance of your campaign and make any required adjustments either directly or through A/B and multivariate testing. You’re constantly in the know as we provide monthly reports and recommendations.
Claim SEO & Web Audit
Where should I optimise?
Search engines aren’t just used on web browsers anymore. Technology has developed over the years and so has search. Our experience over the years has allowed us to produce SEO services and detail strategies that pinpoint the different areas of search you can target in order to provide the best search engine results for you and your business.
Claim your complimentary SEO audit to discover your rankings and find out what you can do to rank higher!
With our SEO specialist’s technical skills, a range of high-quality, SEO content and our knowledge of search optimisation, we can deliver results for a wide spectrum of platforms including:
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Mobile & Responsive
As of 2021, 54% of website traffic was generated through mobile devices. Google will use your website’s mobile performance as a ranking factor, regardless of if users visit your website primarily by desktop. With a responsive design, your site will work effectively on all device types and sizes, meaning that the user experience is fluid for everyone.
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Local SEO
46% of Google searches are looking for local information, meaning that before tackling UK wide and international markets, you need to master local first and the people who are more likely to convert.
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Ecommerce SEO
Visibility is key when potential customers are searching for your products as you don’t want to miss out on that highly relevant traffic. Your category and product pages should be optimised to accommodate customers and guide them to purchase.
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Voice Search
With constant talks of ‘Alexa,’ ‘Siri,’ and ‘Okay Google,’ there is no denying the power of voice search in today’s modern society and your website needs to be optimised for this movement. Did you know that 71% of UK voice-users use it to search for general questions at least weekly?
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International SEO
To grow your brand in new territories and reach an international audience, your website pages need to be optimised for those in different countries through careful and thorough processes.
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New Websites
When you launch a new website, it’s important to ensure that it is built in line with Google’s best practices. Our development process has been refined so that we can create websites that offer seamless user experiences that are reliable, fast, and engaging.