MARKET RESEARCH SERVICES
DATA-DRIVEN MARKET INSIGHTS
FOR STRATEGIC GROWTH
Understanding your market is the key to making informed business decisions. Our specialist market research services provide in-depth analysis and actionable insights to help you navigate your industry, identify opportunities, and progress ahead of your competitors. Whether you’re looking for B2B market research or consumer insights, we tailor our approach to meet your business needs.
Why Market Research is Important
Successful businesses are built on knowledge. Market research allows you to anticipate industry trends, understand customer behaviour, and refine your marketing strategies.
By leveraging data, you can make confident decisions that drive business growth and profitability.
As a strategic marketing agency, we utilise advanced research methods to uncover market trends, assess competitors, and pinpoint customer needs, ensuring you stay ahead in a competitive landscape.
What’s Included In Our
Market Research Services
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Competitor Analysis
We benchmark industry leaders, identify market gaps, and provide insights into your competitors’ strengths and weaknesses to inform your strategy and help you maintain a competitive edge.
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Customer Insights
We analyse customer behaviour, preferences, and pain points to provide actionable insights that refine your marketing and sales strategies, ensuring your offerings resonate with customers and meet their needs.
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Industry Trend Analysis
We track emerging trends, potential opportunities, and shifts in customer behaviour, ensuring your business stays competitive and adaptable to changing market conditions and evolving industry demands.
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Brand Perception Studies
We help measure how your brand is perceived in the market through surveys and sentiment analysis. Understanding brand awareness, loyalty, and reputation allows you to refine your positioning, build stronger customer relationships, and improve your brand’s overall impact.
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Product & Service Testing
Before launching a new product or service, we conduct focus groups, A/B testing, and customer feedback analysis. This ensures your offerings are refined and tailored to meet customer expectations, reducing the risk of product failure and maximising success.
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Market Segmentation
We help identify distinct segments within your market to target the right audience effectively. Our analysis allows you to create more personalised and impactful marketing campaigns that drive higher engagement and customer conversion rates, improving overall business performance.
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Customer Journey Mapping
We map the customer journey to gain a comprehensive understanding of the entire customer experience. By identifying key touchpoints, we help optimise customer engagement and improve conversion rates, ensuring a seamless experience across all channels and stages of the journey.
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Market Entry Strategies
We provide strategic insights for businesses looking to expand or enter new markets. Our research helps identify the most promising market opportunities, assess potential risks, and develop tailored strategies for successful market entry, growth, and long-term success.
The Benefits of Market Research
Market research enables informed decision-making by providing valuable data to reduce risks and support strategic choices. By staying updated on industry trends and customer expectations, businesses can gain a competitive advantage.
Additionally, market research allows for the creation of marketing strategies that are more likely to resonate with the target audience. It also helps optimise the customer experience by ensuring that products and services are tailored to meet real customer needs, leading to greater satisfaction and loyalty.
Market Research
Case Studies
Explore our success stories for yourself. Our case studies showcase our expertise in market research.
Edgbaston Priory Club is a private sports club in the heart of Birmingham. The club has over 130 years of history and dates back to the very birth of lawn tennis.
Working closely with the leadership team, we ensured every asset aligned with their vision and met strict launch deadlines, bringing the new business to life.
Phoenix Consortia are building services umbrella company specialising in roofing and cladding. Based out of Aldridge in the West Midlands they serve clients nationwide, working with lots of blue-chip companies.
Market Research FAQs
Have you got questions about our market research services? We’re here to help!
What industries do you specialise in for market research?
We work across a wide range of industries, including retail, hospitality, finance, technology, healthcare, and professional services. Our tailored approach ensures we gather insights that are relevant to your sector, helping you make informed decisions based on real market trends and customer behaviour.
Can market research help me understand my competitors better?
Yes! Competitor analysis is a key part of market research. We identify who your competitors are, analyse their strengths and weaknesses, and uncover gaps in the market. This helps you refine your strategy, distinguish your brand, and find opportunities to gain a competitive edge.
How do I know if I need market research for my business?
If you’re launching a new product, entering a new market, or looking to improve your marketing strategy, market research is essential. It helps you understand customer needs, industry trends, and competitive positioning, ensuring your business decisions are based on data rather than guesswork.
Testimonials
What do our clients say?
- Phil Wilson Head of Supply Chain Services – Orridge & Co. EDGE Creative are a joy to work with. They have provided more insight than I even knew existed! I thoroughly recommend their services.
- Mike Kelly Business Development Manager – Finance 4 Business EDGE are a top class company who really get to understand the businesses they work with and work closely with their clients in delivering a compelling proposition. They are fun to work with and deliver a high level of service on a truly consistent basis.
- Sarah Radley Managing Director – Acuity Finance We have been working with EDGE now for some months and what a fantastic start to our commercial relationship. Louise and Mark’s team have excelled in service, quality and communication and I have been impressed with their ability at speed to understand our business and offerings. I would not hesitate to recommend them.
Market Research
Blogs
Read our latest blogs on industry trends, market insights, and research strategies to stay ahead of the competition.
Digital marketing agencies are there to help you with a clear strategy of how to grow the influence and reach of your brand.
The business landscape is more competitive than ever, and marketing continues to be the cornerstone of growth and brand visibility.
In modern business environments, marketing is key to the success of any organisation. One effective way to do this is with branded visuals.
KICKSTART YOUR MARKET RESEARCH
Looking to make informed business decisions with expert insights? Our market research services provide the data and analysis you need to drive success. Fill in the form, and let’s get started. After submitting your consultation, you’ll receive:
A MEETING WITH AN ACCOUNT DIRECTOR
We’ll discuss your research objectives in detail and recommend the most effective approach to gather the insights you need.
A BESPOKE RESEARCH PROPOSAL
Following our meeting, we’ll prepare a tailored proposal outlining the methodology, scope, and costings for your market research project.
WE’LL GET YOUR PROJECT UNDERWAY
Once everything is agreed, our expert team will begin gathering and analysing data to provide you with actionable insights.