Phoenix Consortia

Team Members Involved on this Project

Lou
Sean
Ryan
Jon

Summary

Phoenix Consortia are building services umbrella company specialising in roofing and cladding. Based out of Aldridge in the West Midlands they serve clients nationwide, working with lots of blue-chip companies.

The Consortia is made up of 5 divisions, Howard Evans Roofing & Cladding, SPV Special Projects, Ivor Parnham Building Services, SPV Energy Management and a dedicated training arm.

Their services not only cover roofing and cladding, energy management, surveys, refurbishments, and much more. Our partnership with Phoenix has lasted many years, and we are proud to be their go-to agency for all their marketing needs.

The Task

Our partnership began when Phoenix Consortia were operating under the name of SPV.

They were looking for a marketing agency to help support their growth. Initially our work was focused around designing case studies, the production of a company brochure and social media management.

After a period of success, SPV asked us to support with a comprehensive rebrand to Phoenix Consortia, which would involve the development of the new identity, creation of a brand-new website and a variety of other marketing elements including case studies, digital flyers and videography.

The Results

Our initial collaboration with SPV was highly successful in helping them achieve their targets. We produced a company brochure, several case studies, email campaigns, and social media posts designed to clearly showcase their expertise in the roofing industry.

The success of these projects, and the subsequent work SPV secured, led to us being chosen to help develop the Phoenix Consortia brand.
We created a strong visual identity for Phoenix Consortia, selecting regal blues, golds, and whites as the brand colours. We designed a phoenix-inspired logo to represent unity and produced comprehensive brand guidelines to ensure consistency across all communications.

To establish their digital presence, we designed a sleek, functional,
and professional website focused on highlighting their expertise and showcasing completed projects. The website provided a platform to unite the five businesses under the Phoenix Consortia brand while detailing individual project contributions.

A key feature of the website was the corporate video we produced. This involved filming on-site at Phoenix Consortia and various client locations, incorporating drone footage to enhance accessibility and offer a dynamic perspective.

Our partnership with Phoenix continues to thrive. We regularly provide design support, creating materials such as case studies, bid documents, and digital flyers. Additionally, we manage their ongoing content needs, including email marketing, videography, and social media content creation, all focused on showcasing the team’s expertise and skills.

See the Website Live

I’ve always received a high quality and professional service from everyone I’ve dealt with at EDGE. Amazing creativity and work. They go over and above expectations every time. I would highly recommend them to anyone.

Kate Whatley Commercial Director

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