EDGE Creative’s Fifteenth Birthday

EDGE's 15th birthday celebrations
Last edited 21 March, 2024
2 min read.

We’ve just turned fifteen! Since opening our doors in 2004, we have served an array of clients both locally and internationally across a variety of industries including legal, financial, property, e-commerce, automotive and charity.

Originally, we began as a branding agency. From our hub in Sutton Coldfield, we focused on brand development. This included updating existing businesses and giving start-ups a unique pathway to illustrate their values, improve recognition and build trust that set their businesses apart from competitors.

Over time, as we reacted to the ever-increasing needs of our clients, we grew naturally into an integrated services agency. Our clients are central to everything that we do, which is why we sit with our clients’ board of directors, run discovery sessions and get under their business’s skin to effectively support them in encompassing the whole marketing mix.

We now have experience spanning across the entire marketing mix encompassing branding, design, digital UI and UX from websites through to e-commerce, email marketing and social media. Other areas include expertise in print, exhibitions, photography, events and networking. Throughout this, creativity and branding have remained our passion.

In the last fifteen years, the team has grown considerably, now boasting dedicated heads of departments in strategy, creative and production alongside client and account managers. We also have teams built up of digital and development specialists as well as content and social media experts.

We have also taken our business global. Although still developing partnerships with the local business community, over the last eighteen months we have expanded our work with companies in countries such as America, Canada, Australia, Dubai, Cyprus, Hong Kong and Cambodia.

It is these business relationships that have moulded EDGE Creative into the business that we are today. This close network is the secret to our success and is at the heart of everything that we do. This is why we invest so much time in getting to understand our clients’ companies and organising exclusive networking events to show appreciation and say thank you.

Karen O’Donovan, Client Services Director says: ‘Our experience has meant we have been able to attract clients from a wide range of industries but what I think the great thing about our team – and, indeed, the feedback we get from our clients supports this – is that when we work with a business, we devote ourselves to them. Our team becomes an extension of theirs, and we work together to take businesses to incredible places.’

Louise Panayides, Founder and Creative Director says: ‘We have never lost our excitement for the thrill of the marketing industry. Every campaign and every idea sparked over the years continues to fuel our passion for a company truly makes an impact. I cannot wait to see what every new chapter brings.’


Mark Panayides

Managing Director

Mark is Managing Director at EDGE Creative, and a true people person, has exceptional talent for forging collaborative relationships, which are a key driver for our exclusive networking events with client sponsors. With an extensive background in print, Mark has been thriving in the industry for several decades.