Launching KLO’s Latest Podcast in Collaboration with Psigma

Last edited 21 March, 2024
Guest Blog
1 min read.

As part of our wider work on KLO Financial Services’ digital marketing strategy, we’ve helped plan, launch and promote their latest KLO Talks podcast in collaboration with Psigma Investment Management.

KLO Talks is a regular podcast led by KLO Financial Services which is presented by Peter Komolafe of Conversation of Money and KLO Financial Planner Terry Michael. The podcast aims to demystify conversations around finance, giving clients more in-depth information on how to reach their financial goals.

In this latest episode, Peter and Terry are joined by Psigma’s Investment Director Jon Gould. The trio kick off the podcast by delving into the benefits of the Alternative Investment Market (AIM), and go on to bust myths and misconceptions about investing in this area.

Jon then elaborates on this topic by shedding some light on how Psigma select companies for their portfolios, in order to best manage risk levels. Terry also discusses the importance of finding out how clients may be impacted by Inheritance Tax (IHT), and how investing in AIM could help mitigate IHT liability.

We’re hugely proud to have worked on this project for KLO Financial Services, who we have worked with since their inception. They’ve since expanded their team and service offering across Birmingham, Warwick and London.

In order to promote the KLO Talks podcast, we’ve utilised social media marketing as well as email pieces to deliver the podcast to KLO’s clients and beyond. We’ve also incorporated the podcast into KLO’s ongoing search engine optimisation (SEO) campaign in order to increase the popularity of the project.

Head of Production and Account Manager Kelly Kent has been involved in the project from the outset, and works closely with KLO Financial Services to help develop and deliver on their marketing strategy.

“It has been great to see the success of the KLO Talks podcast over 2020, and we’re excited to continue our work with KLO Financial Services over 2021”, says Kelly.

“Whether you’re passionate about the sector or just want to understand more about the importance of optimising your finances, KLO Talks has something for everyone.”

You can listen to the podcast now on Spotify by clicking here. You can also listen on Google Podcasts here.

If you’d like to know more about how we can help you promote your podcast, or if you’d like to talk to us about shaking up your marketing strategy, contact us today.


Ellena Yapp

Content Manager

Ellena started working at EDGE in March 2021, after deciding to pursue her passion for the written word. She hopes to develop a rewarding career in digital marketing, specifically content writing, and is very excited to grow as part of the EDGE team.