The first Apple logo was designed in 1976 by Ronald Wayne. The logo depicts Isaac Newton sitting under a tree, an apple dangling precariously above his head. The phrase on the outside border reads “Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” Unsurprisingly, this logo only lasted a year before Steve Jobs commissioned graphic designer Rob Janoff to modernise and simplify the detailed and wordy approach to the first logo.
Zone Contractors
A COMPLETE BRAND & DIGITAL TRANSFORMATION
The brand refresh and digital strategy have given Zone Contractors a professional, scalable online presence that enhances credibility with the civil engineering and construction sectors.
OVERVIEW
Based in Birmingham, Zone Contractors provide civil engineering labour and plant services to major construction projects across the UK, including the high-profile HS2 development. With extensive experience spanning highways, rail, and aviation sectors, they are trusted partners on complex infrastructure schemes.
As the business continues to grow, they are focused on strengthening their market position and increasing visibility within the civil engineering and infrastructure sectors.
THE OBJECTIVES
DELIVERED THROUGH…
STRATEGIC BRAND REFRESH
A contemporary brand refresh was delivered, designed to position Zone Contractors more competitively within the civil engineering and construction sectors.
This work formed part of a wider digital marketing for construction strategy, ensuring consistent, professional brand presentation across all platforms and touchpoints.
HIGH-IMPACT WEBSITE
DEVELOPMENT
A modern, content-rich website was developed as a central part of the strategy, aligned with best practice in marketing for civil engineering firms. The new site:
VISUAL PHOTOGRAPHY & VIDEO
On-site photography and videography sessions were conducted across multiple HS2 locations to capture authentic, high-quality visuals. This library of content was leveraged across the new website, social media assets, email headers, and stationery. The result was a consistent, visually impactful presence across all marketing channels.
THE RESULT
The brand refresh and digital strategy have given Zone Contractors a professional, scalable online presence that enhances credibility within the civil engineering and construction sectors. This has supported business development by clearly showcasing expertise and project capability, streamlines recruitment through integrated job listings and improved user experience, and provides measurable insights through advanced analytics for ongoing optimisation.
Zone engaged EDGE Creative based on a recommendation from our trusted IT provider. With their expertise, we transformed our outdated website, giving it a modern look whilst refining the organisation’s branding. We provided EDGE with a clear brief of our expectations, and they successfully brought our vision to life. We thoroughly enjoyed the content filming experience with EDGE and their team, and greatly appreciated their professionalism. We were delighted with the results.
Aiden Munnelly | Operations Manager
Zone Contractors
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Book NowEDGEUCATION
SUMMARY
At EDGE Creative, we’re committed to nurturing the next generation of digital marketers and creatives. Through our apprenticeship programmes, marketing work experience opportunities, and partnerships with institutions such as BMet College, Birmingham City University, and the Sandwell Family of Colleges, we give young people the chance to gain hands-on experience, build confidence, and develop the skills they need to take their first steps into the industry. It’s a way for us to support early careers while also strengthening the local job market.
WHAT WE DO
Through our placements and internships, students and graduates get the chance to build real-world skills across a range of areas from long-form content writing and social media copy to campaign planning and delivery. Interns work closely with our team, shadowing individuals in different departments, contributing to live client projects, and getting involved behind the scenes on content shoots and digital campaigns. We also support their professional development, offering advice on sharpening LinkedIn profiles and preparing for life in the creative industries.
HEAR FROM OUR PREVIOUS PLACEMENTS
Curious about the impact of our work placements? Hear what past participants have to say about their marketing work experience with us.
“I’ve really enjoyed my time at EDGE. the atmosphere is professional and friendly, which made it really easy for me to settle in straight away. I would highly recommend an internship to anyone as it offers a real-life experience of being in a real working environment. This opportunity has been invaluable to my future career as a Graphic Designer.”
RUBY
“I’ve had a great time working with the team at EDGE. My time here has given me valuable insight into the industry and a deeper understanding of the various elements of marketing. Everything I’ve learnt here will be incredibly useful for my degree and future career.”
MAIREAD
“During my internship, I worked closely with the team, making the experience really hands-on through shadowing and gaining an understanding of how the agency works. I was also able to visit client sites and see content production first-hand, giving me a behind-the-scenes look at the creative aspect of digital marketing. The team also prioritised employee wellbeing through frequent team-building activities, making it a friendly environment.”
MIA
“EDGE’s commitment to helping nurture the next generation of professionals has made a significant impact on our students’ educational journey. The hands-on experience and insights they gained while working on this project are instrumental in shaping their future careers. We have received overwhelmingly positive feedback from the students regarding their placements, highlighting the supportive learning environment and the practical skills they have developed under your guidance. The dedication to mentoring and fostering their growth is deeply appreciated.”
DENISE HOPKINS
Birmingham Metropolitan College
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Book NowInternational Synergies
SUMMARY
International Synergies’ vision is to lead the transition to a global circular economy by helping governments, regional agencies, and private sector clients implement actionable and sustainable carbon-cutting initiatives.
Through their work, they play a crucial role in transforming the global economy from linear to circular, leading the way to a sustainable and carbon-free future across all sectors, from food manufacturing to infrastructure.
THE TASK
ISL approached us to strengthen their brand visibility and reputation as a global innovator in carbon-cutting technologies across both the public and private sectors.
With a growing international footprint and a 20-year legacy, they required a refreshed identity that reflected their expertise in sustainability and clearly set them apart from emerging start-ups. This included a strategic overhaul of their communications and a new website that showcased their values, legacy, and future ambitions.
Sustainability was central to the brief and needed to be reflected throughout, including in our graphic design and printing services, to deliver a suite of eco-conscious marketing materials that would help ensure visual consistency across all channels.
THE RESULT
We led a full rebrand, delivering a new identity grounded in sustainability and designed to reflect ISL’s experience and ambition. As part of this, a full set of brand guidelines was developed to maintain consistency across all touchpoints, reinforcing their professionalism and credibility.
Our work included designing and producing a cohesive range of print and digital assets, from brochures and business cards to banners and presentation decks, through our expert graphic design and printing services. All marketing materials used FSC-certified paper and low-ink, minimalist designs to reduce environmental impact.
A key deliverable was their new website – a clean, intuitive platform that clearly communicates ISL’s services, showcases their most impactful case studies, and supports stakeholder engagement. The site plays a central role in their marketing efforts, particularly around their leadership in renewable energy and circular innovation.
As a result, ISL now has a unified brand identity and a compelling online presence, enabling them to engage national and global audiences with confidence. Our marketing for renewable energy approach has positioned ISL as a trusted voice in sustainability, better equipped to lead conversations, build partnerships, and drive long-term impact.
It’s been a real pleasure working with the team at ISL. From shaping their brand to building their website and print materials, every part of the project reflected their passion for sustainability. It’s great to be part of something that has a real purpose behind it.
Ellena Yapp
Account Manager at EDGE Creative
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Book NowMay Business Consulting
SUMMARY
May Business Consulting (MBC) is an international business consultancy that helps organisations across the UK and Spain to grow, transform, and achieve peak performance. They solve business issues quickly, affordably and with lasting impact by offering experienced full-time and independent consultants, in-house Partners and a powerful sourcing capability.
THE RESULTS
As specialists in digital marketing for business consultants, the project focused on delivering a creative and modern brand refresh. Additional colours were introduced to breathe life into the brand, complimented by more contemporary typography and a reworked logo – all while maintaining the core elements of their existing identity.
Full brand guidelines and a toolkit of branded marketing materials were delivered as part of this project to ensure consistency across all marketing communications. These included brochures, banner stands, presentation templates, business cards, and a refreshed email signature, enabling the client to present a professional image at every touchpoint.
The website was streamlined to ensure both language versions were fully aligned and easy to manage within the CMS. We also improved the translation plugin functionality, ensured it was compliant with new EU rules, and integrated Google Analytics so the team could measure success moving forward.
A targeted LinkedIn strategy was also implemented, covering both the company page and key leadership profiles. By splitting the presence into two regional pages – UK and Spain – it allowed for more targeted messaging, which would in term drive more audience engagement.
To support long-term success, bespoke LinkedIn training was delivered to the MBC team. We also set up a brand kit in Canva, which included brand colours, imagery, fonts and logos. We also exported LinkedIn graphics from InDesign and built these in Canva as editable templates. These assets allowed the team to manage their digital presence in-house, with confidence and consistency, backed by a clear and strategic approach.
EDGE have been fast, professional, and provided fantastic advice and output for our brand refresh and website upgrade. We know we can rely on them. Louise and the team will always be first on our list when we’re preparing our next campaign.
Richard Bowden
UK Partner at May Business Consulting
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Book NowUCB – Battery Manufacturing Skills Pathway
SUMMARY
University College Birmingham (UCB) is a leading sixth-form and higher education institution offering apprenticeships, technical training, and degree-level courses.
With an industry-focused approach, UCB is expanding through initiatives like the Battery Skills Manufacturing Programme, with its latest venture, the UK’s first accredited course in battery manufacturing, the Battery Manufacturing Skills Pathway (BMSP).
THE TASK
Having previously worked with University College Birmingham on a range of design and print projects, including their sixth form prospectus, we’ve established ourselves as a trusted supplier.
This relationship led to a recommendation to support the Battery Project by developing branding and signage for their new Battery Learning Facility, a core element of the wider Battery Skills Manufacturing Programme.
UCB needed a creative partner to bring their ambitious vision to life through impactful visual communications and on-site branding. Our role was to deliver practical, engaging designs that would enhance the learner experience and reflect the innovative, future-focused nature of the programme.
With a strong understanding of UCB’s style and objectives from previous collaborations, we were well placed to ensure the branding felt consistent, fresh, and aligned with the goals of the Battery Programme.
THE RESULTS
We kicked off the project with a site visit, working closely with the Battery Project Team to assess the space and take accurate measurements. This collaborative planning stage enabled us to design and install 17 custom signs across training stations and key workshop zones.
Each sign was developed with clarity and usability in mind, while staying true to the overall visual identity of the facility.
Our experience in design and print for education was key here, balancing the practical needs of a busy learning environment with bold, effective design.
Alongside the signage, we supported early planning for the next phase of the facility, which includes immersive floor graphics and branded high-vis vests. These additions aim to create a more engaging learning space, reflecting the programme’s emphasis on innovation and sustainability.
To help promote the Battery Programme beyond the facility, we also produced a range of marketing materials, including pull-up banners and A5 flyers tailored to different audiences. As part of our managed print services for educational facilities, we ensured consistent quality, messaging, and delivery throughout.
Our team delivered every element on time without compromising on quality. This project is a great example of how we bring creative concepts to life through strategic planning, hands-on collaboration, and reliable execution.
THE PROJECT PARTNERS
Looks fantastic, great job, in a great time frame, thanks to Laura, Lou and the fitter.
Mark McNally
Managing Director of RAVMAC, University College Birmingham
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Book NowSt Martin’s Quarter
SUMMARY
Since 2024, we’ve been working with RCL Partners on the continued development of St Martin’s Quarter, a major retail and leisure destination in the heart of Worcester. With a 76,000 sq. ft ASDA at its centre and a mix of national names and independent shops, the site plays an important role in bringing life and footfall back into the city centre.
RCL Partners advise on a diverse, global investment portfolio for the Richardson family, with a strong focus on property, regeneration, and backing high-growth businesses. They enjoy partnering with ambitious people and businesses, using their expertise in the property sector to support regeneration projects in cities and towns like Worcester and beyond.
THE RESULTS
We began by conducting a full audit of the existing branding, reviewing the logo, signage, and overall visual identity. This was supported by research into market trends, competitor positioning, and the local retail landscape to better understand the development’s context and potential. Conversations with RCL Partners gave us insight into the project’s long-term goals and vision.
The branding update involved refining the existing logo, developing a modernised colour palette, and establishing consistent typography and tone of voice. The aim was to present a more contemporary look that reflects the ambition of the development and its role in Worcester’s city centre regeneration.
We applied the updated identity across a range of assets, including branded signage, flags, and printed materials for the three vacant units, each with a different commercial purpose. All designs were created in line with RCL’s existing brand guidelines. Drafts were reviewed and approved before production, in line with our internal processes. This rollout formed a key part of our wider marketing for property developers’ services, focusing on placemaking and brand consistency.
The new signage and consistent branding across the site improved visibility, especially around the vacant units, which quickly started drawing more interest from potential tenants. Beyond that, the refreshed identity gave the space a more welcoming and unified feel, strengthening its connection to the local community.
“It was a pleasure to deliver this project for St. Martin’s Quarter in Worcester, and work closely with Tim, Director of RCL Partners. We gave the brand a fresh, vibrant look to help attract more visitors – from eye-catching and informative signage and window graphics to colourful lamp-post flags and creative hoardings. The result really lifted the feel of the centre, with the goal to drive increased footfall, attract new retailers and support its continued growth.”
Lou
Creative Director – EDGE Creative
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Book NowMADE Architecture
SUMMARY
MADE Architecture is an architectural and interior design firm based in Solihull, with a passion for creating spaces that are both functional and visually stunning.
Founded by Naveed Ahmed in 2010, the award-winning firm has earned a reputation for combining creative innovation with practical solutions, offering a range of services from architectural design to planning consultancy.
The MADE team are deeply committed to improving their local community. They regularly take on projects within the Birmingham area to help enhance the lives of the local community, such as the Islamic Centre of Britain, set to be one of Europe’s largest mosques.
THE RESULTS
Over the past twelve months, we’ve seen a remarkable transformation in their social media presence. Not only have their follower numbers grown, so have their engagement rates – a result of our efforts in creating compelling content and implementing a strong social media strategy.
Alongside this, our work on search engine optimisation, has boosted their online visibility, with improved search rankings driving meaningful traffic.
For example, between October 2024 and March 2025, website sessions increased by 141%, while engagement rates nearly doubled, rising from 24% to 49%.
Our overarching approach to marketing for architecture firms is all about creating a tailored strategy that speaks directly to the needs of their audience, and it’s been fantastic to see MADE Architecture thrive as a result.
KEY STATS / METRICS
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Book NowBirmingham Hospice
SUMMARY
Birmingham Hospice’s mission is to provide compassionate, expert end of life care for individuals living with terminal illness, as well as support for their families. With two sites in Birmingham and a range of community-based services, they offer vital support across the region.
Beyond their care services, Birmingham Hospice is deeply rooted in the local community, running a network of charity shops across the city and hosting a variety of fundraising events throughout the year. These efforts help ensure their essential services remain free for those who need them, relying on the support of the community to continue making a difference.
In just two months of TikTok management, the results saw a significant improvement in performance. After the first month, the number of followers increased by 27.9%, with a further 18.8% increase in the second month. An impressive average engagement rate of 5.2% across the two months far surpassed the platform’s charity accounts benchmark of 3.95%.
In terms of video performance, every TikTok posted during this period outperformed the average of 745 views for accounts with fewer than 5,000 followers. Some that particularly stood out were an emotional story that achieved 10.9K views and a TikTok trend with 12.1K views, both showcasing the effectiveness of leveraging popular sounds and trends.
Alongside TikTok management, we have also been supporting Birmingham Hospice with the design and creation of assets for their upcoming fundraising event campaigns. These include print and digital assets, such as posters, flyers, pull-up banners, as well as social media graphics to help promote the events and encourage donations.
Our team has also regained access to the hospice’s Google Ad Grant, unlocking free ad spend that had been inaccessible for over a year. This allowed us to launch targeted Google Ads campaigns promoting key services and donation opportunities, covering topics ranging from as Crisis Appeal to General Donations.
By combining creative content, strategic digital marketing, and targeted fundraising support, we’ve helped Birmingham Hospice amplify its mission and reach more people across multiple channels.
KEY STATS / METRICS
The incredible team at EDGE Creative has provided us with the strategy, tools and skills to grow our presence on TikTok. Their support is second to none, allowing us to be creative while also providing fresh, innovative ideas for content. It’s been brilliant to work with Ellena and the team and we’ve learned so much from their expertise.
Charlotte Bentley
Fundraising Marketing Manager
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Book NowForecast Finance
Summary
Forecast Finance are bridging, development and commercial finance experts based in Birmingham. Their team brings together more than 60 years of experience working in the finance market, with a focus on providing tailored financial solutions to their customers, ranging from short-term bridging loans to long-term borrowing plans.
The Task
Our scope of work included brand development, website creation, establishing a social media presence, and the design of marketing collateral such as business cards and pull-up banners.
Additionally, we focused on implementing an effective content marketing plan, centred on engaging with their audience through social media and email marketing.
The Results
Drawing on our team’s brand expertise, we created an identity for Forecast Finance which included a versatile logo, colour scheme and visually appealing brand imagery helping them to stand out in their industry.
Our team designed and built a new website which focused on highlighting their range of services and showcasing the expertise of their team through case studies.
On social media, we established a presence on Linkedin, chosen as the most suitable platform to communicate with their audience. The content plan we have established ensures regular communication with their audience through posts showcasing services, team activities, expertise, and relevant industry news.
Key metrics such as impressions, post reactions, clicks, and engagement rate have shown continued growth, helping to guide our content strategy as our work continues.
Email marketing has been employed to communicate directly with their extensive network of brokers and lenders. Branded email templates on Mailchimp facilitate the sharing of team knowledge and experience.
EDGE Creative are like an extension of our business, supporting us on all our marketing and event requirements. The quality of work, the knowledge and the service from the team is just first class.
The content we are putting out to our audience look great and the results in the engagement are very positive, we’re excited to see how much we can grow alongside EDGE.
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Book NowHappy Days
Summary
Happy Days operate a large group of nurseries in southwest England and the south of Wales, opening their first branch in 1991 and now controlling more than 20 sites across the region.
They care for around 2,000 children every single day and employ nearly 500 dedicated workers who provide a carefully curated and tailored experience for young learners.
Their approach is to use a specially crafted syllabus to prepare early years children for school in the most effective way possible, encouraging the development of key skills along the way.
The Task
Happy Days wanted to revamp their online presence, which included asking us to build a new bespoke website from the ground up with a focus on two key areas – the user experience and visual appeal.
We enhanced their graphic design and marketing materials while also auditing the current user journey on the website. The overall aim was to make their new website more visually appealing without losing their existing brand, which they loved, as well as making it simpler to navigate so that parents could easily find the information they needed.
They selected our marketing agency due to our experience in working with large national and international nurseries to deliver bespoke websites tailored to the educational sector.
Additionally, Happy Days wanted to change their SEO approach to make them more visible to a wider audience. They were already ranking on the first page successfully in the areas of the country they wanted to target, which meant we could focus our time on optimising the existing content rather than replacing it. This process involved adding regular blogs and fresh content to the website and fed heavily into the overall design process of their new website.
The Results
As the Happy Days team already like their established brand, our initial focus was to uplift and enhance their current branding rather than redesigning it. We created clear brand guidelines to ensure that all marketing collateral, including their new website, remains consistent.
Our team then organised a three-day on-site photoshoot with Happy Days at several of their nurseries. This allowed us to take staff headshots and promotional images of the children, team, and venue to be used across the website and social media graphics. We also collected video footage of interviews, nursery locations, and much more. These materials were then used as the basis for their marketing, providing that real-life visual element the client was looking for to showcase to parents their approach to teaching and share insight into a child’s day at Happy Days.
We conducted a large amount of research and performed an audit of the existing Happy Days website alongside those of their competitors. Our work involved investigating the performance of these websites in terms of search rankings in the geographical areas Happy Days were looking to target.
We also helped to set up their Google Analytics accounts to ensure that they can accurately measure and track their goals and conversions. Afterwards, we provided Happy Days with additional training so that their team could analyse Google Analytics 4 on their own and understand what the data means from a marketing perspective. We suggested SEO and website improvements based on these findings, including the addition of new pages, providing tools to help the user experience, and the development of a clear blog strategy.
Using these suggestions and the existing copy from the previous website as focal points, we built up a brand-new, bespoke website. This included custom layouts and design work, alongside the ground-up development of new tools and pages that would help site performance. We also added a search functionality where parents could find the Happy Day’s nurseries in their local area and be taken to a dedicated page for that location.
Finally, since Happy Days were already ranking well for search results in their targeted areas, it was key that we carried over as much relevant content as possible to the new website. Our writers then optimised this copy for SEO purposes, writing brand new pages in the same style and voice as existing ones.
Thank you for all your support and patience this year, we really appreciate it. The new website is amazing, thank you so much!
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