Social Media – Building your Online Community

The overall rate of return on investment (ROI), in search engines Google, Bing and Yahoo, has declined 10% during the past three quarters of 2010

Estimates suggest in 2014 the amount of people browsing the Internet via mobile phones (smart phones and Android phones) will reach 1.83billion, surpassing PC browsing that will languish at 1.78billion.

6.5 million UK users are recorded on Facebook each month

The effort taken to tailor marketing messages to their audiences saw a 300% increase in the click through rates from advertisement to point of sale, i.e. website (Strategic Direction 2008).

This report will introduce the power of social media, discuss the impact of the Internet on mobiles and talks about understanding your target audience . 

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