Social Media – Building your Online Community

Last edited 15 April, 2020
Social Media
1 min read.
Social Media: A Point of View

The overall rate of return on investment (ROI), in search engines Google, Bing and Yahoo, has declined 10% during the past three quarters of 2010

Estimates suggest in 2014 the amount of people browsing the Internet via mobile phones (smart phones and Android phones) will reach 1.83billion, surpassing PC browsing that will languish at 1.78billion.

6.5 million UK users are recorded on Facebook each month

The effort taken to tailor marketing messages to their audiences saw a 300% increase in the click through rates from advertisement to point of sale, i.e. website (Strategic Direction 2008).

This report will introduce the power of social media, discuss the impact of the Internet on mobiles and talks about understanding your target audience . 

Click to download the full report


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EDGE routinely feature guest blogs written by key industry professionals covering a wide variety of topics. Their insight is crucial to our development as a marketing agency and helps us learn about and adapt to new industries, ideals, and business practices. The partnership we have with our guest authors helps us both grow side-by-side and brings a fresh perspective on topics both old and new.