Why is WordPress a Wise Choice for Websites?

Last edited 21 March, 2024
Website Development
1 min read.

Full Control

WordPress offers businesses full control of their website by making customisation easy and accessible, as adding new services, products or even a team member is quick and simple.

Upon completion of your website and prior to going live, EDGE can provide you and your staff with in-depth training, helping to give you the confidence to manage your site on a daily basis.

Accessibility & SEO

With WordPress, you have the ability to build mobile responsive websites that are designed to reach your target market on the go. This will create a streamlined, memorable user experience.

WordPress provides businesses with the opportunity to manage their on-page SEO and increase their visibility in major search engines. This will help to increase site visits and open the door for qualified leads.


Leading businesses recognise the influence of WordPress as it compatible with thousands of well- known and popular Customer Relationship Management (CRM) platforms such as WooCommerce, MailChimp and HubSpot. This allows you to seamlessly integrate and manage your business’s online presence and digital marketing activity.


A major benefit of using WordPress is its versatility, as it gives you full freedom and flexibility to create almost any type of website, such as e-commerce websites, blogs and much more.

How do EDGE use WordPress?

We take the time to understand your requirements through a detailed wire-framing process, working to effectively communicate your business’ services through a bespoke website build that is optimised for conversions.

EDGE have designed and developed many successful websites using WordPress as a base across a broad range of industries including financial, automotive, travel, retail and more.

EDGE believe in website security, which is why we offer ongoing monthly maintenance packages to ensure your site’s security is fully up to date and the risk of hacks and other dangers are dramatically reduced.

A recent client saw a 100% increase in online lead generation compared to their old website, and another received an award for Best Website by a Small Agency 2016.

What next?

We believe in providing clients of any size and any industry with a website that is accessible and accurately reflects their brand ethos. We understand the need for control and work to provide this via a CMS that is both user-friendly and compatible with your business needs.

Talk to us about your next project – we love a challenge!


Sophie Horrocks

SEO & CRO Specialist

Sophie started off at EDGE as a apprentice, an has developed a skillset she uses everyday as a SEO & CRO Specialist. Sophie loves what some people would say is the 'boring' stuff – the analytics, the charts, the graphs and the reports, but that’s all because she’s passionate about CRO. She ensures our client’s campaigns, whether that’s PPC or social media, are running as effectively as possible.