Bravo Benefits
B2B LEAD GENERATION SERVICES FOR EMPLOYEE BENEFITS
Creating targeted campaigns and multi-channel outreach to drive qualified leads and conversions.
OVERVIEW
Bravo Benefits is a consultative employee benefits provider, combining expert guidance with a technology-enabled platform to simplify benefits management and improve employee engagement.
While they were already generating leads through referrals, SEO, and email marketing, Bravo Benefits wanted to scale their B2B lead generation and strengthen visibility in a competitive market.
To support this, they partnered with our lead generation agency to create a multi-channel strategy that engaged the right HR and finance decision-makers and grew their sales pipeline.
THE OBJECTIVES
DELIVERED THROUGH…
Targeted B2B Data & Audience Segmentation
The campaigns were built on high-quality, verified data lists. HR and finance decision-makers were carefully identified and segmented by role, company size, and engagement and activity signals, ensuring outreach targeted the most relevant, ready-to-convert prospects.
All data was managed centrally, providing full visibility into pipeline development.
Email Outreach
Highly targeted, personalised email campaigns engaged decision-makers directly. Messaging addressed their specific pain points, highlighted Bravo Benefits’ consultative approach, and included clear calls to action.
Engagement was tracked using smart links and analytics to optimise follow-ups and nurture high-quality leads.
LinkedIn Advertising
Targeted LinkedIn campaigns increased brand awareness and drove enquiries by leveraging our main verified data lists and building lookalike audiences based on engagement and intent signals.
Ads promoted educational content, marketing resources, complimentary appointments, and “find out more” calls-to-action to engage prospects at every stage of their decision-making journey.
TELESALES
Complementing digital outreach, a structured telesales programme provided direct engagement with prospects.
Calls were tailored to follow up on email and LinkedIn touchpoints, building relationships, qualifying leads, and driving appointments and meetings, while reinforcing Bravo Benefits’ consultative USP.
THE RESULT
The campaign exceeded expectations, consistently generating more high-quality leads than initially forecasted and building a sustainable pipeline for Bravo Benefits.
Multi-channel outreach, combined with targeted data and consultative messaging, drove engagement across email, LinkedIn, and telesales, while social media activity amplified awareness and reinforced the brand’s expert-led positioning.
Up to 15 leads handed over per month, more than triple initial forecasts. This allowed sustainable, scalable pipeline development for ongoing growth. All key stats are relative to social media performance: first three months vs the previous three of the campaign.
KEY STATS
INITIAL FORECASTED LEADS
INCREASE IN IMPRESSIONS
INCREASE IN COMMENTS
MORE REACTIONS
RISE IN REPOSTS / SHARES
I’ve worked with Jess and the EDGE Team for a few years now, and I can highly recommend them. They know us as a business, bring great insights and are really supportive to our goals.
Caroline Watson | Marketing Manager
Bravo Benefits
What we can do for you
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