Healthcare Archives - EDGE Creative

Summary

The Task

The Results

Team Members Involved on this Project

Lou

Jessica

Ryan

Jon

Sean

Summary

Phoenix Consortia are building services umbrella company specialising in roofing and cladding. Based out of Aldridge in the West Midlands they serve clients nationwide, working with lots of blue-chip companies.

The Consortia is made up of 5 divisions, Howard Evans Roofing & Cladding, SPV Special Projects, Ivor Parnham Building Services, SPV Energy Management and a dedicated training arm.

Their services not only cover roofing and cladding, energy management, surveys, refurbishments, and much more. Our partnership with Phoenix has lasted many years, and we are proud to be their go-to agency for all their marketing needs.

The Task

Our partnership began when Phoenix Consortia were operating under the name of SPV.

They were looking for a marketing agency to help support their growth. Initially our work was focused around designing case studies, the production of a company brochure and social media management.

After a period of success, SPV asked us to support with a comprehensive rebrand to Phoenix Consortia, which would involve the development of the new identity, creation of a brand-new website and a variety of other marketing elements including case studies, digital flyers and videography.

The Results

Our initial collaboration with SPV was highly successful in helping them achieve their targets. We produced a company brochure, several case studies, email campaigns, and social media posts designed to clearly showcase their expertise in the roofing industry.

The success of these projects, and the subsequent work SPV secured, led to us being chosen to help develop the Phoenix Consortia brand.
We created a strong visual identity for Phoenix Consortia, selecting regal blues, golds, and whites as the brand colours. We designed a phoenix-inspired logo to represent unity and produced comprehensive brand guidelines to ensure consistency across all communications.

To establish their digital presence, we designed a sleek, functional,
and professional website focused on highlighting their expertise and showcasing completed projects. The website provided a platform to unite the five businesses under the Phoenix Consortia brand while detailing individual project contributions.

A key feature of the website was the corporate video we produced. This involved filming on-site at Phoenix Consortia and various client locations, incorporating drone footage to enhance accessibility and offer a dynamic perspective.

Our partnership with Phoenix continues to thrive. We regularly provide design support, creating materials such as case studies, bid documents, and digital flyers. Additionally, we manage their ongoing content needs, including email marketing, videography, and social media content creation, all focused on showcasing the team’s expertise and skills.

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Summary

Lisieux Trust are a provider of supported living and residential care services to adults with learning disabilities and autism. The Trust have 11 properties located around Sutton Coldfield and Erdington, 8 of which are dedicated to supported living while the other 3 focus on their residential care services.

Their focus as an organisation is on ensuring tenants and residents live happy, enriched lives, full of opportunity and choice.

The Task

EDGE were initially approached by Lisieux Trust in June 2022 to provide marketing support while their CEO and Marketing Manager were both on maternity leave.

We took control of their social media platforms, tasked with helping to grow their audience across four platforms – Facebook, Instagram, Twitter and LinkedIn, whilst promoting the work that Lisieux Trust does to help to enrich the lives of adults with learning disabilities or autism.

Alongside this, we also took charge of their monthly newsletter, in particular the design of their printed version as well as building and distributing the digital version that is sent via email.

The Results

Using a tailored approach to their social media strategies, we identified the requirements of each of their platform’s audiences by looking at analytics and data available to us. This then helped us to determine the types of posts that would meet their audiences’ requirements but also meet the desires of each platforms’ algorithms.

In line with the Trust’s own aims, our focus has been on showcasing the opportunities they provide to their tenants and residents, something we do through sharing the activities of everyone at the Trust in engaging image carousels, videos, reels and infographics.

Our design team showcased their creative talents by designing eye catching themes and templates that not only help the posts we create stand out on news feeds but also compliment the Lisieux Trust brand and identity.

Since we took over, we have seen consistent growth on all their platforms in terms of followers. LinkedIn has grown by 16.53%, Facebook by 18.85%, Twitter by 18.18% and Instagram by 16.29%. Alongside this, post engagement has been sitting well above the industry average.

We will continue to review and tailor our approach to Lisieux Trust’s social content every month, identifying new approaches to engaging with their audience that will help continue to open them up to new audiences.