The Lighthouse Group

Team Members Involved on this Project

Lou Lou
Karen Karen
Lydia Lydia

Summary

The Lighthouse Group protects and changes lives by working with talent in high-intensity careers to enhance all aspects of their life – whether that’s in a professional or personal manner. Having built a global partner-based commercial network, The Lighthouse Group works with those predominantly in the sporting and entertainment sectors and is proud to give back to local communities via The Lighthouse Foundation providing necessary support and wellbeing services to those most in need.

The Task

When ARMCO, a long-term partner of EDGE Creative, reached out with this new business venture we were thrilled to take it on board and help shape it from its infancy. From the initial creation of the business name to the branding look and feel, we moved at pace to deliver further digital assets such as the website design and development, social media planning, exhibition materials for their launch and photography. Amongst delivering lots of other creative works, our team excelled at every challenge and thoroughly enjoyed seeing the business come to life.

We worked closely with the CEO and other Partners to ensure everything created was aligned with the company’s core values and strategic goals, whilst working to deadlines to ensure all work was ready for the official launch day. It was imperative that these deadlines were met for the live event and that the brand was showcased correctly for this incredible new global business.

The Results

Many of the EDGE team were involved with delivering the various projects over the past several months, ready for the launch day, from our strategic thinkers, team of developers to our brand designers and copywriters. Creating their branding, our designers crafted a warm luxury colour palette of golds, coppers and orange, with a contrasting colour of navy blue.

Our skilled developers created a bespoke and unique website. We are proud to announce that the site phase one is now live, and there is so much more to come! If you would like to take a look at what we created over on The Lighthouse Group website, make sure to check out the powerful brand and many graphics!

This isn’t the end of our partnership with The Lighthouse Group, there is so much more to come, but we’ll keep you guessing until the next big reveal!

We needed a partner who could be flexible, dynamic, agile, challenging and knowledgeable about the journey that we are embarking upon. EDGE Creative were that partner. They enabled us to move swiftly, to bring ideas and concepts to life at pace and to deliver a brand, image, narrative and face of the business to the market, which we are extremely proud of.

Andrew Powell CEO at The Lighthouse Group

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Vennersys

Vennersys branding website background design
Vennersys branding design and homepage website layout on a computer screen

Team Members Involved on this Project

Karen Karen
Jessica Jessica
Laura Laura
Lydia Lydia
Ryan Ryan
Sophie Sophie
Irina Irina

Summary

Vennersys are a national provider of integrated visitor management software and has been providing innovative ticketing, retail, and visitor management solutions to visitor attractions for more than 30 years.

With partners ranging from Blenheim Palace to Nickelodeon Adventure Lakeside, Vennersys are known for their one-stop-shop, fully-integrated, ticketing and point-of-sale solution, VenposCloud. Above all, this system helps attractions increase revenue, reduce queues, and improve the customer experience.

The Task

After winning a pitch ahead of several other digital marketing agencies, EDGE Creative were tasked with creating an overall marketing strategy for Vennersys that would support and sustain their impressive business growth.

As part of this strategy, Vennersys needed a highly engaging website, using impressive visuals and informative copy to drive more traffic through search engine optimisation (SEO) and improve the user journey for their customers.

Our goal was to help Vennersys highlight their extensive experience and specialist knowledge across multiple sectors, while also creating a user experience (UX) that was simple and straightforward for their clients.

Vennersys character branding design with website branded icons
Mobile webpage design for Vennersys mobile website platform with performance statistics
Mobile page design and layout shown on a phone
Vennersys branded character displaying website design and layout updates

The Results

As with all our website projects, we worked closely with our client to bring their vision to life. Through our detailed wireframing process, we mapped out each part of the website and its functionality to focus on a simple and straightforward navigation tool.

We ensured that enquiries could be easily tracked by featuring a 24/7 integrated online chat platform through Zoho, and a prominent link to the customer portal. This allowed Vennersys to increase their organic conversion rate by 46.8%. We also drew emphasis to their commitment to customer service and feel by using engaging and memorable character illustrations throughout the website and other marketing materials.

When creating the website, search engine optimisation (SEO) was our top priority, optimising each page to drive visits, clicks, and conversions through keyword-rich content and prioritising accessibility as part of our content marketing service. Our dedication to a comprehensive SEO strategy has increased sessions by 46.48% and the number of new users by 57.98%, as well as Unique Page Views by 45.76% when comparing to the previous year.

Overall, the client was delighted with the result.

Our growing partnership…

Since the completion of their website, we have worked closely with Vennersys on several aspects of their business as an extension of their marketing department, delivering a fully integrated marketing service to drive further success. 

Not only do we manage their social media channels and PR, events and exhibitions planning, and e-mail marketing, but we also work directly alongside their team by attending sprint reviews and providing them with social media training. Over time, this has helped them drive engagement, increase brand awareness, and capitalise on several opportunities for growth.

On top of this, we have worked on video production, including animations, as well as case studies, press releases, paid advertisements, continuous search engine and conversion rate optimisation, website updates, and much more.

See the Website Live

Our partnership with EDGE has played a vital role in supporting our business growth and success. Their expertise and dedication have exceeded our expectations, resulting in outstanding outcomes. Karen has been fantastic in maintaining strong connections and ensuring our needs are met throughout our partnership with EDGE.

EDGE’s innovative approach transformed our website into a true showcase of our extensive experience and commitment to exceptional customer service, driving increased traffic, engagement, and conversions of valuable leads.

Beyond website development, EDGE has become an extension of our marketing department, managing our social media, PR, events, video, and email marketing. Their efforts have elevated our brand’s visibility, deepened audience connections, and we greatly value their participation in our business meetings throughout the year and their provision of Social Media training, which have enhanced our engagement levels and brand awareness.

We are excited about the future and look forward to continuing our collaboration with EDGE.

Paul Harding Managing Director at Vennersys

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XP Group

Woman holding phone and using the XP Group website designed for mobile
XP Group landing page website design across multiple platforms

Team Members Involved on this Project

Karen Karen
Lydia Lydia
Ryan Ryan

Summary

XPGroup are a fast-growing technology and automotive group based in Banbury, encompassing leading automotive experience provider XPAuto and software innovators XPTech.

As market leaders in logistics and IT for the automotive industry, XPAuto provide a range of innovative services to vehicle manufacturers, corporate organisations and resellers. These services are complemented by the smart technology provided by XPTech, who are a team of specialists in whole life, asset management software and technology. With innovative asset management technology, XPTech aim to simplify and streamline processes for a range of businesses.

The Task

XPGroup initially came to us with their “autoXP” brand, seeking a
digital marketing agency to help them branch out into the asset management software-as-a-service industry. Our challenge was to help position XP within the automotive and technology markets as a group of businesses, creating a corporate brand identity for XPGroup to sit above XPAuto and XPTech.

As part of this wider consultancy work, we were tasked with designing and developing three new websites to complement and showcase their new brands. The website design needed to illustrate each aspect of the business; XPGroup, XPAuto and XPTech as distinct yet collaborative teams, but also reflect the extensive market research we completed for all 3 brands and their target audiences, as well as incorporate our work on XPGroup’s corporate brand development and identity.

XP Groups mobile web design
A variety of business card designs for XP Group
Mobile web landing page design for XP Group
Tablet website layout design for XP Group

The Results

As a creative marketing agency, we brought together an omni-channel marketing campaign to position XPAuto and XPTech as both tech and
logistics solutions, creating websites that are optimised for search engines and driving conversions.

Our extensive and detailed wire framing process allowed us to map
out every part of each website, ensuring an optimum user experience
(UX) to drive enquiries and communicate the XP brand identity.
As XPGroup work across international markets, we also implemented
a language selector to translate the website copy into Chinese, French and German.

Through strategic planning, we have led XPGroup to their desired audiences, showcasing their smarter technology and asset management within automotive markets. Our work on the 3 brands has allowed them to go from strength to strength. It’s great to be such an integral part of their marketing strategy, and our continued work on XP as their digital agency has propelled them to a wider audience.

See the Website Live

What we can do for you

Book your free consultation

Are you ready to take your business to the next level? Drive traffic, increase leads and stimulate a positive business impact.

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