Margetts Fund Management

Team Members Involved on this Project

Lou
Ryan

Summary

Margetts Fund Management is a privately owned investment boutique specialising in the management of risk-rated, multi-manager funds and other fund services. The company was established in 2000 but has a long history tracing all the way back to 1845.

The Task

We were tasked with redesigning their corporate brochure to showcase their reimagined values of skill, care and diligence. The new design featured powerful macro imagery aligned with the theme and outlined key information such as the funds, processes, and their long-standing history.

The brochure was aimed at both clients and prospects and needed to make Margetts stand out from their competitors, all while highlighting their established brand and continual advancements in technology to drive efficiency.

Before we began, we evaluated the new brand position, looking at the realigned theme and fresh website, both of which we had previously supported with.

Margetts Fund Management brochure branding and design
Margetts brochure design and branding
Digital brochure design, construction and creation

The Results

This format effectively showcased their core message and took readers on a brand journey that was conductive to the linear financial graphs, service offering, and impactful images.

In print production, for the final touches, we added a tactile, soft touch lamination to the outer cover for added interest and to express the exclusivity of the brand. We added silver foiling to the logo to evoke ideas around brand exclusivity and printed it onto a luxury, heavy, uncoated paper to portray their new craft theme at its best.

The client was delighted with the outcome and thought that the brochure took a modern and authentic look at their services. After crafting the brochure, we were also asked to create sales aid and data sheets.

See the Website Live

We are delighted with the design work EDGE produced for Margetts. They are a fantastic team of individuals with great ideas and the feedback from our clients on the new brochure has been very positive. We believe that the work carried out by EDGE has contributed significantly to the growth of our business and represents great value.

TOBY RICKETTS CHIEF EXECUTIVE OFFICER

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