Mode Transport Planning
STRENGTHENING DIGITAL FOUNDATIONS TO SUPPORT GROWTH
A clearer brand positioning and improved digital performance to increase visibility, engagement, and enquiries.
OVERVIEW
mode transport planning is a specialist transport planning consultancy, delivering transportation planning, highway infrastructure design, drainage engineering, and flood risk assessment services.
They were looking to partner with a marketing agency with proven experience in infrastructure engineering on a retained basis, with a focus on strengthening their digital presence and supporting their wider growth plans.
THE OBJECTIVES
DELIVERED THROUGH…
FULL DIGITAL MARKETING AUDIT
A full digital audit of the existing online presence was carried out, including a review of the website and competitor landscape.
This strategic process identified key strengths, gaps, and opportunities, providing clear direction for the new website structure, design, and functionality and shaping the overall digital strategy moving forward.
SEARCH ENGINE OPTIMISATION
An SEO strategy was developed to improve visibility across relevant search terms and strengthen long-term organic performance.
Competitor analysis and keyword research informed the creation of new, targeted service and sector pages, aligned to how potential clients search for transport planning consultancy services.
A full website content review and rewrite was carried out to improve clarity, relevance, and search performance, ensuring each page was structured around both user intent and SEO best practice.
Technical, on-page, and off-page optimisation supported improved indexing, visibility, and overall search authority.
EMAIL MARKETING
Targeted email marketing campaigns have been delivered to support attendance at key industry events, including UKREiiF and Housing UK.
Improved data management enabled more effective audience segmentation, allowing campaigns to be tailored based on location and previous engagement.
Supporting creative assets were developed across additional channels, including email signatures, social media banners, and other campaign graphics.
ONGOING PARTNERSHIP
Support for mode transport planning continues across multiple areas of digital marketing, ensuring activity remains aligned with business priorities and evolves over time.
SEO work is continually refined, with ongoing optimisation of service and sector pages to strengthen visibility across key search terms.
Email marketing remains active, supporting engagement around industry events and maintaining communication with key stakeholders.
Website maintenance and hosting are also provided on an ongoing basis, ensuring performance, security, and functionality are consistently managed and optimised.
THE RESULT
Prior to the website redevelopment, limited analytics infrastructure meant there was no visibility of how users were engaging with the site, where traffic was coming from, or how effectively the platform was supporting enquiry generation.
The introduction of a new website, combined with full tracking and conversion measurement, established a clear performance baseline and enabled data-led decision making across all digital activity.
Since launch in September 2025, organic performance has become the primary driver of engagement and new user acquisition.
Beyond performance metrics, the website now acts as a central digital platform for the business, supporting both client acquisition and brand positioning.
KEY STATS
ORGANIC ENGAGEMENT RATE
indicating that users arriving via search are actively exploring multiple areas of the site rather than exiting after a single page
OF TRAFFIC FROM ORGANIC SEARCH
showing improved visibility and stronger alignment with how target audiences are searching for services
OF NEW USERS VIA ORGANIC CHANNELS
demonstrating increased reach into previously untapped audiences
EDGE are a pleasure to work with and are always very detailed and thorough in their marketing strategy!
Arthur Springthorpe | Graphic Designer
mode transport planning
What we can do for you
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