Midlands Urology
IMPROVING ORGANIC SEARCH VISIBILITY FOR A PRIVATE UROLOGY PRACTICE
Strengthening Midlands Urology’s online presence through targeted SEO, specialist service pages and patient-focused content.
OVERVIEW
Midlands Urology is a private urology practice founded by leading urological surgeon Mr Peter Cooke. The practice provides diagnosis and treatment for a wide range of urological conditions, alongside access to robotic prostate surgery for patients across the Midlands.
With a specialist focus on SEO for a private medical practice, Midlands Urology sought a medical marketing agency with the expertise to strengthen its online visibility and make its services easier for patients to find.
THE OBJECTIVES
DELIVERED THROUGH…
TARGETED SERVICE PAGES
Dedicated landing pages for key treatment areas, including robotic surgery and Aquablation, were created.
Each service page was optimised around relevant search terms, giving specialist treatments a clearer presence within the website and creating more direct routes for patients looking for information around these specific procedures.
KEYWORD RESEARCH & CONTENT STRATEGY
SEO keyword analysis was undertaken to identify relevant keywords, assess gaps in existing website content and prioritise areas for development.
This provided a structured approach to content planning; balancing searches related to specific treatments with broader questions about urological conditions.
PATIENT RESOURCES & BLOG CONTENT
The site’s content footprint has been expanded through the addition of supporting resources, FAQs, blogs, and ongoing content updates.
The aim is to answer common patient questions, support users during the research process and create additional opportunities to rank for relevant long-tail and informational searches.
DOCTIFY REVIEW INTEGRATION
Doctify reviews were integrated into the website to bring independent patient feedback into the online experience.
Placing reviews alongside relevant service information gave prospective patients another source of information when evaluating Midlands Urology and its treatments.
ONGOING SEO & REPORTING
SEO performance is tracked through regular reporting and analysis, providing insight into search performance.
This continues to identify opportunities for further optimisation, as well as informing where future activity should be focused as search trends and opportunities evolve.
Where we add value
Marketing decisions that make a difference
Every business faces different challenges. We focus on the opportunities, priorities, and decisions that can create meaningful commercial impact.
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