Front End Development & Back End Integration

You have less than a second to make a good first impression with your website. In fact, research from Google suggests that a first impression could be drawn in as little as 50 milliseconds, or 0.05 seconds, when visiting a website.

But websites aren’t all about looks; they also need to be functional to retain customer interest past their initial judgement. As such, it’s vital to ensure that your website design looks and feels professional, appealing, and a strong reflective of your business.


Website development requires a complex balance of front-end development and back-end integration to be effective. But what exactly does this mean?

Front-end development is the process of converting data to a graphical interface; it is what allows users to view and interact with the website’s design itself. Back-end and API integration controls what functions and services your website can provide, implementing universal technology to provide a better experience for your customers.

Our steps for web developement

  • 01

    Step One: Carry out our research

    Every website requires heavy research before it can be built. First, we will meet with you to discuss your vision and requirements in reference to your website, whether you want to reimagine an existing website or develop a new one from scratch. If you are building a brand-new website, we will consider your brand identity and guidelines and make sure to reflect those in your website. We will also conduct extensive research on competitor websites to discover the functions and services they offer in order to ensure that yours is up to scratch.

  • 02

    Step Two: Craft an engaging and adaptable layout

    This is where first impressions count. One of the most important aspects of your website design is how it looks and how it’s laid out, so we will start drafting up ideas about how your final site will look. Here, we will also make sure that the layout is logical and easy, with the appropriate navigational tools and features to maximise the user experience. Plus, we will make sure that your site works as intended on different browsers and platforms.

  • 03

    Step Three: Create a prototype

    Every website needs to be tested before it can be made available to the public. We will craft a prototype version and run internal tests to ensure that it looks good, runs smoothly, and is optimised on all platforms before we make it live. Plus, it will give you a very good idea of what the finished product will look like. Provided it all works as intended, your website is ready to go live!

  • 04

    Step Four: Continual testing and optimisation

    But the work doesn’t need to stop once the website is available to access. If you opt for our SEO package, we can provide proactive monitoring to ensure your website continues to function as expected.
    We will regularly test your website by analysing how visitors interact with it and which aspects might need further work. We will see which pages are visited the most, which are viewed for the longest time, and which could do with some additional edits to keep up with the rest of the site.

  • Start your project