The Stiliyan Petrov Foundation Charity Golf Day

Golfers on the golf course
Last edited 21 March, 2024
Networking & Events
1 min read.

Since 2014, we’ve had the absolute pleasure of working alongside The Stiliyan Petrov Foundation (SPF) and having them as our charity of the year.

Stiliyan was diagnosed with acute leukaemia in 2012, but thankfully finished his treatment and went into remission in 2015. He was deeply touched by the support he received from around the world and combined with his kind-hearted nature, he put together SPF to help others that are going through what he went through.

Stiliyan and Paulina Petrov and the rest of the Foundation teamed up with The Belfry Hotel and Resort and organised a golf tournament on the world famous Brabazon Golf Course, followed by an Evening Dinner with a 3-course meal, auction and raffle.


For the golf, each team was captained by a celeb, including the like of James Milner, Gareth Barry, Martin O’Neill. The banter and competitiveness on the course was phenomenal; well we don’t expect anything less from sports people!

Everything went to plan, even the weather, and after an eventful afternoon full of great putts, laughs and sun, it was time to exchange the SPF polos for suits, dresses and champagne.

The dinner was a great way for all the golfers to wind down and for other supporters to get involved and celebrate SPF’s achievements so far and raise further funds through a raffle and auction.

It was an enjoyable yet emotional evening, with Stiliyan talking about his journey, the emotions he went through and the support he received from his loved ones, particularly his wife, Paulina.

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Members from our team included: Louise, Sam, Nisha and Karen. They were more than happy to support SPF throughout the day by live-streaming the golf and keeping SPF’s followers up-to-date on social media, through real-time posting.


After all their hard work, they were grateful to be invited to the dinner too – especially because our director, Lou, likes a good boogie!

With the support of sponsors, celebs and the general public, SPF were able to raise a substantial amount to support Birmingham Children’s Hospital and Great Ormond Street Hospital.


We can’t believe that the event has already passed us! Where has the time gone? We were delighted to support SPF with their social media, graphics and brochure; pre and post the event.

We’re excited for everything that’s yet to come for SPF and for us to support the charity on its journey.


Louise Panayides

Creative Director

With a huge ambition to set up her own agency since the age of 18, Creative Director Louise founded EDGE Creative in 2004. Louise has been driven by her creative flair from the beginning, with a passion for building brands from the ground up.

Louise loves developing relationships with people and understanding the driving forces behind the clients we engage with. Marketing never loses its excitement for Louise, and she is proud to have developed such an excellent company culture. Fuelled by creative ideas and very strong cups of coffee, Louise’s life is enriched by music, her puppy Luna and getting outside for hiking, photography, and travelling to her favourite place in the world – Montenegro!