EDGE NAMED SMALL BUSINESS OF THE YEAR AT THE BIRMINGHAM AWARDS 11 November, 2026 1 min read

We’re delighted to share that EDGE Creative has been named Small Business of the Year at the 2026 Birmingham Awards.

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JOHN LEWIS CHRISTMAS ADVERT 2026: DOES IT LIVE UP TO EXPECTATIONS? 10 November, 2026 3 min read

We review the John Lewis Christmas advert, exploring its story, soundtrack, creative approach, and what makes the best Christmas advertising.

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CHARITY SOCIAL MEDIA MARKETING: 6 KEY AREAS TO FOCUS ON 5 November, 2026 6 min read

Discover key areas charities should focus on to improve their social media marketing, demonstrate impact, and strengthen engagement.

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AI SEARCH VISIBILITY: WHY SOCIAL MEDIA MATTERS 23 October, 2026 3 min read

Discover how social media content appears in Google AI Overviews and other AI search results, and what this means for your brand’s online visibility.

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PHP PUBLISHES SECURITY PATCHES TO ADDRESS TWO CRITICAL VULNERABILITIES 22 October, 2026 2 min read

PHP has released security updates addressing two critical vulnerabilities. Find out which versions are affected and what organisations should do.

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GOOGLE CLARIFIES ITS GUIDANCE ON GENERATIVE AI CONTENT 6 October, 2026 1 min read

Google has clarified its guidance on AI-generated content, highlighting the importance of accuracy, quality and value for SEO. Find out what it means.

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WHY AI VISIBILITY REQUIRES MORE THAN SEO 30 September, 2026 3 min read

AI visibility is changing how brands are discovered. Explore why SEO alone isn’t enough and how integrated marketing can help businesses build visibility in AI search.

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CUSTOMER RETENTION TACTICS RETAIL BUSINESSES SHOULDN’T OVERLOOK 22 September, 2026 4 min read

While acquisition remains an important part of business growth, long-term success is often shaped by what happens after the first purchase has been made.

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CHATGPT IS NOW A VERY LARGE ONLINE SEARCH ENGINE IN THE EU 2 September, 2026 2 min read

ChatGPT has been designated a Very Large Online Search Engine in the EU. Here’s what the decision means for AI search and digital visibility.

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EU AI ACT 2026: WHAT DOES IT MEAN FOR UK BUSINESSES? 19 August, 2026 2 min read

Find out what the EU AI Act means for UK businesses, who it applies to, what has changed in 2026, and what businesses should do next.

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CLAUDE IS WATERMARKING AI-GENERATED TEXT. WHAT DOES THAT ACTUALLY MEAN? 18 August, 2026 4 min read

Claude is watermarking AI-generated text. Find out what this means for AI content, disclosure, B2B buyer trust, and your marketing strategy.

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