Cargo Express

Driving Brand Awareness and Sustained Social Growth

Reigniting momentum through strategic social media for transport services.

Project Leads

Ellena Ellena
Karen Karen

OVERVIEW

Cargo Express are a logistics company based in Birmingham who move good across the UK, EU and beyond.

After working with us on a full‑service marketing project from 2021 to 2024, they were looking to restart their social campaign in 2026 and regain the sustained results they had previously achieved across LinkedIn and Facebook. Their goal was to rebuild momentum across LinkedIn and Facebook.

THE OBJECTIVES

  • Drive follower growth across LinkedIn and Facebook and grow visibility among target audiences.
  • Showcase Cargo Express’ expertise and boost awareness of the company’s range of services and capabilities.
  • Reconnect with both professional audiences and their driver community across their channels.
  • Share high‑quality, consistent social media content to return to strong engagement and reach.

DELIVERED THROUGH…

SOCIAL MEDIA MARKETING

We reinstated consistent, high‑quality social media activity across LinkedIn and Facebook to help Cargo Express achieve their goals of increased visibility and follower growth.

As a transport company operating across the UK, EU and beyond, maintaining an active and relevant social presence is essential for showcasing reliable logistics services and building trust with both customers and drivers.

Our social media marketing for a transport company like Cargo Express focused on content that was engaging, as well as highlighted industry expertise, demonstrated service capabilities, and reinforced company culture. This ensured their channels remained aligned with their objectives and continued to resonate with their audiences.

THE RESULTS

After the first six months of reinstated social media activity, Cargo Express saw clear, measurable improvements across both LinkedIn and Facebook – directly supporting their goals of increased visibility, stronger engagement and renewed audience growth.

Follower growth, increased reach and significantly higher engagement rates – particularly on LinkedIn – demonstrate how effective social media marketing for a transport company can be when content is purposeful, platform‑specific and aligned with audience needs.

Overall, the campaign supported Cargo Express in showcasing their expertise, reconnecting with key audiences and building a stronger, more active presence across both platforms. Their social channels now operate with renewed consistency and impact, providing a solid foundation for continued growth and engagement.

EARLY RESULTS – FACEBOOK & LINKEDIN

48.5%

INCREASE IN VIEWS

COMPARED TO PREVIOUS 6 MONTHS

12K+

NEW PEOPLE REACHED

ON FACEBOOK

300+

NEW FOLLOWERS ACROSS X2 PLATFORMS

PAST 6 MONTHS