Brand Design & Development Archives - Page 5 of 5

Team Members Involved on this Project

Mark

Lou

Karen

Jessica

Lydia

Summary

Finance 4 Business is a UK-based, leading specialist finance broker for both intermediaries and consumers, authorised and regulated by the Financial Conduct Authority (FCA). With a fully qualified and highly experienced team in every department, they can deliver the service and reputation they are renowned for. Finance 4 Business not only have access to the products of high street banks, challenger banks and specialist lenders, but also have exclusive products that are not available directly from other lenders or brokers thanks to their excellent reputation and professionalism.

The Task

Our work with Finance 4 Business started in November 2016, when we were asked to develop their branding so that it would better represent them as a business. This brand development was more than just creating their brand identity – it rolled out through different areas such as marketing materials, web development, and their social media channels.

EDGE Creative’s vision and work delivered exceeded their expectations, becoming the chosen marketing agency in Birmingham to support them with all branding projects and the development of their identity as a business.

The Results

As an agency that delivers integrated marketing solutions, we grew their brand recognition via different mediums. Since the start of our relationship, we have since launched two websites, produced content and managed their social media channels and created segmented and effective e-mail marketing strategies. We have also completed more design projects such brochures, employee handbooks, company folders, stationery and presentations for their networking events. We have also supported with award applications and giveaways for their exhibitions. All these mediums showcase their branding and their services, as well as how they want to be perceived.

One of our most recent projects with Finance 4 Business was the redesign of their website, with updated imagery, copy and an improved user experience and interface. We also continually support Finance 4 Business in expanding their digital presence by developing their SEO and website ranking.

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EDGE Creative are a great company to work with, the whole team are professional, experienced, and knowledgeable and the quality of work produced is outstanding. We have worked with EDGE for over 6 years, firstly to help develop our website, and then to deal with all our marketing: social media campaigns, PPC, e-marketing, and brand design to name but a few.

Thank you, Lou, Karen and the team for all your support over the years. We are very excited about the future, especially with the new projects you are currently bringing to life for us.

Melanie Johnson Director at Finance 4 Business

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Bravo Benefits

Summary

The Task

The Results

Team Members Involved on this Project

Karen

Jessica

Lydia

Ellena

Summary

Bravo Benefits are a leading employee benefits provider that is passionate about providing a wide range of business support to help employers engage, reward, and protect their employees. Our relationship with Bravo Benefits began in 2016, when they were known as Busy Bees Benefits. Busy Bees Benefits were to undergo a brand transformation, as they moved from childcare vouchers to employee benefits.

They approached us with the desire to create a clean, simple, and modern brand with the key objectives of portraying the services that they offer. We acted as a strategic partner to reposition the company as an employee benefits provider. Knowing that we deliver inspiring, exciting campaigns with measurable success, Bravo Benefits once again trusted us to action their digital rebrand. We have worked to reposition the company to reflect their place in the fintech world.

The Task

With the introduction of their Smart Hive and Reward & Recognition platforms, we rebranded the look, feel and branding of Bravo Benefits to align better with the needs of today’s businesses, bringing their simple and easy-to-implement fintech solutions to the forefront.

To ensure we met their objectives, we implemented a new marketing strategy, researching their position in the market to identify objectives, KPI’s and customer journeys to create fresh, coherent branding and messaging across a range of digital platforms including web and
social media.

The Results

The updated Bravo Benefits website reflects the spirit of what they do: support employers and their employee’s wellbeing. The site has been optimised to convert visitors to leads, established around a clear conversion strategy, informing visitors who Bravo Benefits are, what they do and how to become a customer. Using an integrated marketing strategy, we were able to focus on a website redesign concentrated on increasing lead generation efforts. Alongside the website development, we implemented a new marketing strategy to maximise engagement and interactions across web and social media to generate leads, improve brand awareness and direct traffic to the new website.

Social media was used to create anticipatory enthusiasm in the
build-up to the relaunch and has been used since to create coherent branding, focusing on their Smart Hive and Reward & Recognition platforms, to represent the business’s presence in the technology industry. Our use of social media advertising has allowed Bravo Benefits to utilise public data to easily target its intended audience, pushing content onto their feeds. Metrics prove that this has increased the brand’s reach and has allowed the company to get involved in current affairs and trending conversations, ultimately increasing their online presence, and attracting new customers.

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Edgbaston Priory Club

Summary

The Task

The Results

Team Members Involved on this Project

Lou

Ryan

Summary

Edgbaston Priory Club is a private sports club in the heart of Birmingham. The club has over 130 years of history and dates back to the very birth of lawn tennis. Set within historic grounds, the club boasts almost 15 acres of natural beauty just five miles from Birmingham’s dynamic city centre and offers members a variety of sports, lifestyle and wellness facilities – making it the perfect place to train, play, relax and unwind.

Our relationship with the club began in 2013, when we created characters for their Junior Tennis Open. Since then, we’ve worked with the business on multiple projects, including the recent launch of the family membership area. The club wanted to build the junior members area as a membership for families, to be an encompassing offer for all family members.

The Task

The club sought to increase the involvement of families through the creation of a junior members area. To ensure we met their objectives, our brilliant team of designers set to work utilising core brand colours and themes to develop a junior members area full of bright, engaging characters representing different age brackets.

Building on the clubs’ signature phoenix logo, our designers crafted three junior members bands – Hatchlings (0-5), Fledglings (5-11) and Phoenixes (11+) to ensure that mascots were engaging and representative of each age bracket. Designed with the members in mind, the junior members area represents the abundance of sporting and wellness activities for children of all ages, as well as activities for parents of young children to join in with.

The Results

The updated Edgbaston Priory Club junior members area reflects their position as a club for the whole family. The site has been built to cater to parents and children, through creches that enable parents to work out and relax knowing their children are well looked after, and with exciting characters to engage the younger members.

Graphic design plays a vital role in the marketing environment and creates a competitive edge for businesses. Our team of skilled designers built the junior members area with core brand colours in mind to effectively communicate the concept and ideas to the club’s target audience.

In addition to the website, our creatives designed graphics for timetables, flyers, posters, bags and more, to communicate and share the brand message. Our work led to a positive outcome for the client who delighted members with the new family area.

The booklet cover design and booklet interior design for Edgbaston Priory club

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We were very happy with the work EDGE undertook for our eight years strategy document, especially the video produced in partnership with CMA. It has proved to be a great communication tool, sharing exactly what we wanted to communicate to our members about our future strategic direction and how we want them to feel about being a member of the club. The video seamlessly delivers the across the different media channels. We couldn’t be more satisfied with the final result.

Julie O’Hare Head of Experience at Edgbaston Priory Club

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Rudds

Summary

The Task

The Results

Team Members Involved on this Project

Lou

Karen

Lydia

Ryan

Summary

Rudds Wellies are a brand new start-up that sell wellies to three distinct target markets: horse riding, farming and sailing. The wellies have been crafted to work with the customer’s lifestyle.

The Task

We were tasked with creating the Rudds Wellies brand and sub-brand for each product from scratch, encapsulating the right look and feel to project the brand values and appeal to both consumers and funders.

We needed to translate this brand across packaging, an e-commerce website, exhibition materials, printed materials and infographics for social media. As with any start-up we had to work within budget constraints.

We needed to create a strong brand that not only made Rudds Wellies stand out as a unique product in a highly competitive market, but also reflected their brand values and what they do.
Before we got started, we thought about each of the end users and what branding would attract them to buy the product. Each audience is different and needed a different feel while keeping the overall branding consistent in order for it to be translated across digital and print.

We created logos for each brand and sub brand that captured the hand crafted nature of the brand, lifestyle-led ethos and consumer research that had been conducted within the design phase. We chose a colour palette to suit each type of welly, Pantone matching each colour with the colours of the rubber boots.

The Results

Once we had the right look and colour palette, we then set about creating the shoe box for the wellies and the website. The packaging was designed to use the natural form of the cardboard to give it an authentic and rustic feel and sit well with the outdoor nature of the boots. We spot colour matched all printed material including flyers and exhibition stands.

The e-commerce website has been designed with the user journey in mind and is product and lifestyle-led, supporting the brand identity. It is fully responsive and integrates video and reviews from their twitter feed.
Rudds Wellies has gone from strength to strength due to its consistent branding across digital and print.

There has been a lot of interest in the brand at exhibitions and investor events which have propelled the brand forward, creating strong foundations for it to continue growing.

“After researching and developing a product for nearly 2 years before it came to market, I was very nervous about finding a creative agency that could take care of my product and brand it effectively. I need not have worried, they have an amazing ability of understanding what you need, and creating amazing imagery and content.

They have been with me every step of the way, from logo and packaging design to holding my hand during presentations. Even when you’re not sure what you need, they offer amazing expertise and options to give your business a brand it deserves.”

Rachel Rudd RUDDS Founder

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XP Group

Summary

The Task

The Results

Team Members Involved on this Project

Karen

Lydia

Ryan

Summary

XPGroup are a fast-growing technology and automotive group based in Banbury, encompassing leading automotive experience provider XPAuto and software innovators XPTech.

As market leaders in logistics and IT for the automotive industry, XPAuto provide a range of innovative services to vehicle manufacturers, corporate organisations and resellers. These services are complemented by the smart technology provided by XPTech, who are a team of specialists in whole life, asset management software and technology. With innovative asset management technology, XPTech aim to simplify and streamline processes for a range of businesses.

The Task

XPGroup initially came to us with their “autoXP” brand, seeking a
digital marketing agency to help them branch out into the asset management software-as-a-service industry. Our challenge was to help position XP within the automotive and technology markets as a group of businesses, creating a corporate brand identity for XPGroup to sit above XPAuto and XPTech.

As part of this wider consultancy work, we were tasked with designing and developing three new websites to complement and showcase their new brands. The website design needed to illustrate each aspect of the business; XPGroup, XPAuto and XPTech as distinct yet collaborative teams, but also reflect the extensive market research we completed for all 3 brands and their target audiences, as well as incorporate our work on XPGroup’s corporate brand development and identity.

The Results

As a creative marketing agency, we brought together an omni-channel marketing campaign to position XPAuto and XPTech as both tech and
logistics solutions, creating websites that are optimised for search engines and driving conversions.

Our extensive and detailed wire framing process allowed us to map
out every part of each website, ensuring an optimum user experience
(UX) to drive enquiries and communicate the XP brand identity.
As XPGroup work across international markets, we also implemented
a language selector to translate the website copy into Chinese, French and German.

Through strategic planning, we have led XPGroup to their desired audiences, showcasing their smarter technology and asset management within automotive markets. Our work on the 3 brands has allowed them to go from strength to strength. It’s great to be such an integral part of their marketing strategy, and our continued work on XP as their digital agency has propelled them to a wider audience.

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Margetts Fund Management

Summary

The Task

The Results

Team Members Involved on this Project

Lou

Karen

Ryan

Jon

Summary

Margetts Fund Management is a privately owned investment boutique specialising in the management of risk-rated, multi-manager funds and other fund services. The company was established in 2000 but has a long history tracing all the way back to 1845.

The Task

We were tasked with redesigning their corporate brochure to showcase their reimagined values of skill, care and diligence. The new design featured powerful macro imagery aligned with the theme and outlined key information such as the funds, processes, and their long-standing history.

The brochure was aimed at both clients and prospects and needed to make Margetts stand out from their competitors, all while highlighting their established brand and continual advancements in technology to drive efficiency.

Before we began, we evaluated the new brand position, looking at the realigned theme and fresh website, both of which we had previously supported with.

The Results

This format effectively showcased their core message and took readers on a brand journey that was conductive to the linear financial graphs, service offering, and impactful images.

In print production, for the final touches, we added a tactile, soft touch lamination to the outer cover for added interest and to express the exclusivity of the brand. We added silver foiling to the logo to evoke ideas around brand exclusivity and printed it onto a luxury, heavy, uncoated paper to portray their new craft theme at its best.

The client was delighted with the outcome and thought that the brochure took a modern and authentic look at their services. After crafting the brochure, we were also asked to create sales aid and data sheets.

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We are delighted with the design work EDGE produced for Margetts. They are a fantastic team of individuals with great ideas and the feedback from our clients on the new brochure has been very positive. We believe that the work carried out by EDGE has contributed significantly to the growth of our business and represents great value.

TOBY RICKETTS CHIEF EXECUTIVE OFFICER

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