CLUSTER BLOG STRATEGY: THE FUTURE OF BLOGGING

Blogging has evolved, but that doesn’t mean traditional, standalone posts are obsolete. While individual blog articles still play an important role in content strategies, businesses today are increasingly turning to more structured approaches to improve visibility and drive traffic.

A prime example of this shift is cluster blogging. In this blog, the experts at our content marketing agency break down what a cluster blogging strategy is, how it differs from traditional blogging, and the powerful impact it can have on your content performance and search engine optimisation (SEO) results.

WHAT IS CLUSTER BLOGGING?

A content cluster is a way of structuring blog posts, so they work together to fully cover a topic.

It starts with a pillar page, which is a main blog post that gives a broad, detailed overview of the subject. Around this, you create cluster blogs that each focus on a specific part of the topic in more depth.

These cluster blogs link back to the pillar page, and the pillar page links out to them, creating a connected web of content. This makes it easy for readers to navigate between related posts while also helping search engines recognise your site as an authority on the subject.

For example, if the pillar page is about SEO, the cluster blogs might explore on-page SEO best practices, how to build high-quality backlinks, optimising content for featured snippets, and technical SEO tips for faster site performance.

CLUSTER BLOGGING VS. TRADITIONAL BLOGGING

Understanding the key differences between cluster blogging and traditional blogging can help you choose the right mix to improve search visibility, enhance user experience, and build long-term topical authority.

While traditional blogging is still a valuable part of any content and SEO strategy, cluster blogging offers certain advantages that traditional posts can’t match. Below, we’ve outlined some of the key differences to help you understand this more structured approach:

Structure – Traditional blogs tend to be standalone posts, each focusing on a single topic. Cluster blogs take a different approach, grouping related posts around a central pillar page that serves as a comprehensive guide, with supporting posts exploring specific subtopics in more detail.

Keyword Optimisation – Traditional blogs are optimised individually, often targeting a single main keyword per post. Cluster blogs, however, are built around a central topic and its related subtopics, allowing you to target a variety of keywords while building authority and demonstrating expertise on the subject.

User Experience (UX) – Traditional blogs can sometimes feel scattered, with readers needing to jump between unrelated posts to find the information they want. Cluster blogs, however, guide readers through a network of connected, relevant content, making it easier to explore a topic in depth while keeping them engaged throughout the journey.

Easy Blog Maintenance – Traditional posts can easily get buried over time, making it harder to keep content fresh and relevant. Cluster blogs, in contrast, are built around a central pillar page and interlinked cluster posts, which makes it simpler to update information, add new content, and maintain the overall relevance of your site.

THE IMPACT OF CLUSTER BLOGGING ON SEO PERFORMANCE

Search engine algorithms increasingly prioritise expertise, relevance, and comprehensive content. While standalone blog posts can still rank, content clusters help address a topic more fully, improving user experience and signalling authority to search engines.

If you’re wondering, “What are cluster blog benefits?”, the answer lies in improved SEO performance, increased brand authority, and a more engaging user experience:

Establishes Brand Authority: Implementing a cluster blogging strategy helps showcase your brand’s expertise on a topic, building credibility and trust with your audience.

Improves User Experience: By organising related posts around a central pillar page, you create a structure that is easy for visitors to navigate through related content, helping to potentially increase time-on-site and reducing bounce rates.

Enhances Internal Linking Opportunities: Internal linking is a key reason cluster blogging is effective for SEO. Linking pillar pages to supporting cluster posts, and vice versa, creates a clear content hierarchy that signals expertise to search engines and makes it easier for Google to crawl and index all related pages.

Boosts Keyword Coverage: Cluster blogging allows you to target a wide range of related search terms within one topic area. The pillar page can focus on high-volume, competitive keywords, while cluster posts target more specific long-tail keywords, strengthening your site’s overall topical relevance. Search engines now prioritise content depth and topic relevance. It’s not just about producing more content, but about addressing a subject thoroughly. This is why cluster blogging has grown in popularity – it demonstrates authority and coherence around a topic, supporting long-term SEO growth and visibility.

WHAT’S NEXT FOR YOUR BUSINESS?

At our SEO agency, we’ve seen first-hand how integrating cluster blogging into a broader strategy can transform content performance. This isn’t a passing trend, it’s a shift in how content is structured, consumed, and ranked.

Updating your blogging strategy to include cluster content isn’t only about improving Google rankings; it’s also about positioning your business as an industry authority and building stronger relationships with your audience. If you’re ready to future-proof your blog strategy with cluster content, we’re here to help. Send us an email at info@edge-creative.com.

Google’s Instagram Update: What It Means for Your Content

Google’s recent move to start indexing Instagram content has the potential to shift how businesses approach both social media and search engine optimisation (SEO), but just like when we experience any other algorithm update, there’s still a lot we don’t know.

At this stage, it’s not about rewriting your entire content marketing strategy overnight. Instead, it’s about taking a measured, thoughtful approach, because while the long-term impact is still unclear, there are things businesses can do now to futureproof their presence and make the most of this recent development.

WHAT’S FEATURES IN GOOGLE’S LATEST CORE UPDATE

Google has officially confirmed that it’s started indexing Instagram content from public business accounts and creators. That means select posts are now discoverable via Google’s search, offering a new way for users to find public Instagram content directly from the search engine results page (SERP).

We don’t yet know how extensive this change will be, what types of content will rank best, or how regularly this indexing will happen. We also don’t know the weighting Google will apply to Instagram versus other content formats.

However, what we do know is that it’s time to treat your Instagram content like you would any other indexed content. Because if your posts are showing up on Google, they need to be worth finding.

WHO COULD SEE THE BIGGEST IMPACT FROM INSTAGRAM SEARCH POSTS?

At this point, it looks like ecommerce brands and influencers could see the biggest impact from Instagram content being indexed by Google.

For ecommerce businesses, it’s a chance to unlock a new layer of organic search visibility. If you’re already using Instagram to tell your brand story, showcase products and build trust, your posts might soon be reaching people outside the app, potentially driving more traffic to your site, without the need for extra ad spend.

Influencers also have a lot to gain here, particularly in visually led industries like fashion, beauty, interiors, food, fitness and travel. Content like tutorials, reviews and recommendations could start showing up in Google searches, giving it a longer shelf life and a wider reach.

With clear captions, helpful context and thoughtful use of alt text, your posts might not just land on someone’s feed, they could be the answer to what someone’s searching for. Whether you’re selling products or growing a personal brand, it’s another reminder of the value in creating content that informs and holds its own outside of social platforms.

THINKING STRATEGICALLY ABOUT INSTAGRAM’S ROLE IN SEARCH

Here are some key areas we recommend you think about as the relationship between social content and search visibility continues to evolve.

POST-BY-POST VALUE

If your Instagram posts are now discoverable beyond the app, it’s worth thinking about each one as a potential landing point for someone who’s never seen your brand before.

Would it still make sense to someone who’s discovering it via Google, outside the context of your wider Instagram feed? You might want to ask yourself whether the post educates or adds clarity to something your audience holds a genuine interest in. Thinking in this way can help ensure your content holds its own.

THE ROLE OF EDUCATIONAL AND EVERGREEN CONTENT

With the possibility of posts being found over time through search, more timeless content could carry additional weight. It’s worth reflecting on how much of your Instagram strategy is built around quick wins versus content that adds lasting value.

Consider answering common questions, spotlighting case studies, showing processes or demonstrating products. These types of posts may not go viral, but they might just show up when it matters most.

CAPTIONS AND ALT TEXT

While Instagram is a visual platform, Google still relies heavily on text to understand context. That makes your captions, hashtags, and especially alt text more important than ever.

It’s worth considering how clear and descriptive your copy is, not just for your current followers, but for the wider context of search.

Alt text can offer helpful context, not only for accessibility but also for discoverability. As indexing develops, this kind of detail might help posts become more searchable and meaningful outside the feed.

HOW EDGE CREATIVE CAN HELP YOU ADAPT FOLLOWING THE UPDATE

We don’t have all the answers yet, and no one does. However, what we do have is a strong sense of what makes content valuable.

Google’s Instagram update doesn’t mean every post will rank, or that Instagram will replace your SEO strategy. It does mean, though, that social content is becoming more discoverable and that’s something worth paying attention to.

At EDGE, we stay ahead of the latest digital trends and draw on our experience across SEO and content marketing to build strategies that work. If you’re looking for a marketing partner to help you navigate what this means for your brand, we’re here to help.

Call us on 0121 355 8092 or email info@edge-creative.com.

LEARN HOW TO GET YOUR BUSINESS SEEN WITH META ADS

As part of Meta, alongside Instagram and WhatsApp, Facebook remains one of the most powerful platforms for businesses to connect with their audience.

Whether you’re a small independent business or a larger company, a well-planned Facebook ads strategy can significantly boost your visibility, reach your ideal customers with precision, and deliver measurable results that drive real growth.

In this blog, we’ll explain how to grow your business with Facebook Ads and how working with a Facebook advertising specialist can help you make the most of your budget.

UNDERSTANDING YOUR AUDIENCE

The first and most crucial step in running effective Facebook ads is knowing exactly who you want to reach.

Facebook offers highly detailed targeting options, allowing you to focus on specific demographics such as age, gender, location, interests, job titles, and even online behaviours.


For example, if you run a coffee shop in Manchester, you can target local users who are interested in your products or follow similar pages. This level of accuracy ensures your ads are seen by the right people, helping you avoid wasted spend and get more value from your budget.

ESTABLISHING CLEAR GOALS FOR YOUR CAMPAIGN

As an established social media marketing agency, our Facebook advertising specialists understand how to set up and optimise your campaigns, target the right audience, create compelling ads, and monitor performance closely. This expertise ensures your advertising budget is spent wisely and delivers the best possible return.

Setting clear goals for your campaign is also an important part of the Facebook ads process. Before creating any ads, you need to be certain about what you want to achieve.

Facebook gives businesses plenty of flexibility when it comes to advertising. Whether you’re looking to build awareness or drive traffic to your business profile, the platform offers a wide range of ad formats and campaign objectives to help you reach the right people.

For example, if your goal is to generate leads, you might choose the Leads objective, allowing Meta to show your ads to users who are more likely to convert. In this case, built-in lead forms can make it easy for people to express interest without leaving the platform.

Defining your goals from the start not only helps you in selecting the right objective for your campaign but also ensures you can accurately measure the success of your campaign. Without clear goals, it’s difficult to create effective ads or assess their impact.

CHOOSING THE RIGHT AD FORMAT FOR YOUR CAMPAIGN

Choosing the right ad format doesn’t just come down to what you want to achieve, it also depends on the quality of your creative assets.

Strong imagery, engaging copy, and well-produced content can make a big difference, especially when deciding between different ad formats. Selecting an option that complements the assets you have will help your message land more effectively and improve overall campaign performance. Some of the most popular ad formats include:

Image Ads: These are simple image ads that appear across the news feed, Marketplace, and more, effectively capturing attention with a clear visual message.

Video Ads: Ideal for storytelling, these ads use video to market a product or service. They show up in Reels, Stories, the news feed, and other placements, driving high audience engagement and allowing for dynamic content delivery.

Carousel Ads: Showcase multiple images or products in a swipe-able format across the feed, Messenger, Stories, and the Audience Network. They capture attention by revealing additional visuals and work well for showcasing products, services, or brand stories.

Slideshow Ads: Slideshow ads are made up of 3 to 10 images or a single video that plays in a slideshow and work well in Stories, the feed, and the Audience Network.

Collection Ads: Designed for mobile, these offer a seamless browsing experience within Facebook’s mobile feed. They typically consist of a cover video or image, followed by product images, allowing users to explore and shop products directly within the app.

CREATING ENGAGING, AUTHENTIC CONTENT

When people scroll through their Facebook feed, it takes something eye-catching to make them pause. That’s why it’s vital for your ads to use strong visuals and get the message across clearly and simply, right from the start.

To get the most out of your Facebook ads, you need to have a good understanding of how they work. A strong Facebook ad should be functional, thoughtful, and lead people to something worthwhile.

From the format and structure to the messaging, targeting, and destination, effective Meta ads are never left to chance. Success comes from careful planning, continual testing, and a deep understanding of what makes your audience engage.

It’s not just about what the ad looks like, it’s how it performs, where it takes the user, and how it fits into a broader strategy. Every view should lead somewhere. And every campaign should be built with data and brand alignment in mind.

If you’re looking to get more from your Meta advertising, it’s worth working with a team that knows how to turn scrolling into action. As a social media marketing agency, our team of experts can help with that.

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    OPTIMISING YOUR BUDGET WITH TESTING

    Facebook advertising doesn’t have to come with a big price tag, but it does benefit from a bit of fine-tuning at the start. Smaller budgets can be a great way to begin testing what works for your audience, especially when you’re exploring different creatives, formats or messaging.

    That said, when it comes to lead generation or conversion-focused campaigns, it’s worth knowing how Meta’s algorithm works. To fully optimise campaign performance, Facebook typically needs around 50 conversions to exit the ‘learning phase’. With a modest budget, reaching that number can take a little bit longer, particularly if your targeting is quite specific or your conversion rates are still being refined.

    However, this doesn’t mean your campaign won’t work; it just means patience is key. With the right setup and realistic expectations, even smaller budgets can lead to valuable insights and steady results over time.

    We recommend starting with a modest daily or lifetime budget and creating different versions of your ad. For example, you might run the same ad with two different images or headlines.

    Facebook’s built-in tools then show you which performs best in terms of clicks, impressions or conversions. This process, called “A/B testing”, helps you make data-driven decisions and ensures you’re not wasting money on underperforming ads.

    Once you’ve found what works, you can increase your budget on those winning ads to reach even more people. Being strategic with spend, no matter the size, helps you get the most out of every penny.

    USING RETARGETING TO REACH INTERESTED PEOPLE AGAIN

    Not everyone will buy or sign up the first time they see your ad. Retargeting is a great way to show ads specifically to people who have already visited your website or interacted with your Facebook account.

    It works by using Facebook’s tracking tools to remember who’s engaged with you before and then showing them a follow-up ad as they scroll. It’s like a gentle nudge reminding them of what caught their eye and encouraging them to come back and take that next step, whether that’s completing a purchase, signing up, or just learning more.

    It’s a tried and tested way to convert interested visitors into customers, and it helps make the most of your budget by focusing on the audiences that are already halfway there.

    WHY WORK WITH A FACEBOOK ADVERTISING SPECIALIST?

    While Facebook ads can be powerful, managing them effectively can be complicated, especially if you’re new to digital marketing. Algorithms change, new features are added and knowing how to adjust campaigns for the best results takes experience.

    Our Facebook advertising specialists understand how to set up and optimise your campaigns, target the right audience, create compelling ads, and monitor performance closely. This expertise ensures your advertising budget is spent wisely and delivers the best possible return.

    READY TO GET YOUR BUSINESS SEEN ON FACEBOOK?

    If you’re curious about Facebook advertising but not quite sure where to begin, our team of Facebook advertising specialists are here to help. We’ll take the time to break things down, answer your questions, and guide you through setting up a campaign that suits your business and goals. As a PPC Agency and social media marketing agency, we have the tools and experience to build tailored campaigns that deliver results you can measure.

    Ready to take your digital strategy further? Let’s talk about what’s possible.

    If you’re looking to get started with Facebook ads, get in touch today to discuss your requirements in more detail. Call us on 0121 355 8092 or email info@edge-creative.com

    How AI Search Optimisation is Transforming SEO: What Your Business Needs to Know

    With the rise of artificial intelligence, people are no longer just searching online and scanning through dozens of web links to find the right answer to their questions.

    AI is reshaping the way users interact with search engines, providing quicker answers and even more personalised results. If you’re a business trying to stay visible online, understanding how to adapt to this new change is essential.

    In this blog, we’ll explore the growing importance of AI Search Optimisation, explain the real-world effects it’s having on search results, and offer our advice on how to adapt to it.

    THE RISE OF AI SEARCH OPTIMISATION

    AI is being used across a wide range of search platforms, from traditional search engines like Google to social media platforms like TikTok and LinkedIn, which are rapidly improving their search functionality. Users aren’t just looking for links related to their questions, they want instant, accurate answers right at the top of the search page.

    The biggest threat to traditional search? AI tools that can summarise information from multiple sources. Platforms like ChatGPT are leading this movement, with fast answers that link to multiple sources at once, and it’s fundamentally changing how your content gets seen online.

    AI-powered chatbots and virtual assistants are also making the search experience more interactive. Instead of scanning long articles, users can now ask direct questions and receive tailored responses in real-time. This is creating new opportunities and challenges for businesses that want to stay visible.

    WHY THIS MATTERS FOR YOUR BUSINESS

    If your business relies on being found online, whether it’s through Google search, local listings, or content marketing, this change should be front and centre in your digital strategy.

    Search engines are now prioritising high-quality, structured, and helpful content. If your content doesn’t meet those standards, it’s less likely to show up in AI-driven results.

    That’s where Business AI Search Optimisation becomes crucial, it’s about tailoring your strategy so that AI can easily understand your content and feature it at the top of search pages.

    Let’s break down the key areas you should be focusing on.

    OPTIMISING CONTENT FOR USER INTENT

    It’s no longer enough to stuff a page with keywords. Google now focuses on pushing content that answers intent-driven queries to the top of the search page. This means your content should clearly answer real user questions.

    Start by structuring your content clearly. For example, if someone searches for “How to start a small business in the UK,” your blog should include a step-by-step guide tailored to UK regulations and resources, not just generic advice. The clearer and more structured your information is, the higher the chances of it being cited in AI-driven search results.

    AI also prioritises trustworthy, well-researched sources. Ensuring your content is informative, well-cited, and backed by credible references can increase the likelihood of being featured in AI-driven search results.

    AI tools often pull direct answers from FAQs and conversational content. Expanding FAQs and targeting natural search queries can help improve your chances of being cited as a source helping to increase your visibility.

    CREATING STRUCTURED, INFORMATIONAL CONTENT

    Search engines increasingly rely on AI to evaluate and rank content. Structured, informative pages are not just easier for these tools to understand, they’re more likely to be recognised as trustworthy sources.

    By clearly organising your content and backing it up with reliable references, you naturally increase your chances of being surfaced in AI-generated results. Internal links also play a key role here. They guide both users and search engines through your site, reinforcing your expertise across key topics.

    For instance, linking to related service pages, like our web development agency or search engine optimisation agency, helps paint a clearer picture of your wider offering, while also improving the overall user journey.

    INVEST TIME IN TECHNICAL SEO


    As AI becomes more integral to how search engines process information, the technical health of your site directly impacts visibility. Sites that load quickly, adapt seamlessly to mobile devices, and use clear metadata are simply easier for AI systems to interpret.

    Elements like schema markup and structured headers don’t just support search rankings, they also improve the way your content appears in results, offering users richer snippets of information before they even click through.

    Investing in technical SEO now means creating a more robust, accessible experience for both users and search engines alike.

    CONSIDER CONTENT FORMATS BEYOND TEXT


    AI is no longer limited to processing written content, it now understands images, videos, and audio, too.

    This opens new ways to make your content more engaging and discoverable. Visual or voice-based formats not only cater to different user preferences but also give AI more context to work with.

    For example, turning a blog into a short video or infographic can make complex topics more digestible. Likewise, repurposing FAQs into podcasts or voice snippets gives your audience more choice in how they consume content. Embracing these varied formats can lead to stronger engagement and increased visibility across platforms.

    STAY UPDATED WITH AI TRENDS

    AI tools and algorithms are rapidly increasing their capabilities, and search engines continue to release new AI features. Google’s Search Generative Experience, Bing’s Chat, and even emerging AI platforms will all influence how your business is found online.

    Subscribing to updates from trusted SEO sources or working with a knowledgeable search engine optimisation agency, like ours, will help you stay ahead of the curve.

    WHAT’S NEXT FOR YOUR BUSINESS?

    As AI continues to dominate online, businesses that adapt early will be in the best position to succeed. Optimising your current SEO strategy to include AI Search Optimisation isn’t just about increasing web traffic; it’s about staying visible and positioning your business as an industry leader, with a strong strategy for Business AI Search Optimisation.

    If you’re ready to future-proof your SEO strategy with AI in mind, we’re here to help. Just drop us an email at info@edge-creative.com, we’d love to discuss.

    The Difference Between SEO and PPC and Why You Should Use Both

    If you’re looking to increase your online visibility, chances are you’ve come across Search Engine Optimisation and Pay-Per-Click. While both are powerful tools for driving traffic to your website, understanding how they work – and how they differ – is key to making the most of your digital marketing strategy.

    In this blog, we’ll explore the difference between SEO and PPC, and how a joined-up approach can help increase lead generation and sales for your business.

    Organic SEO vs PPC: Understanding the Difference

    Search Engine Optimisation (SEO) is all about making strategic improvements to your website to help it rank higher on search engine results pages (SERPs). This includes everything from creating useful, relevant content to making sure your site is technically sound and easy to navigate.

    SEO is a long-term strategy that takes time to build authority and trust with search engines. However, the long-term benefits make it a worthwhile investment. A strong SEO strategy allows you to attract the right audience organically and, over time, can become one of the most cost-effective ways to drive consistent traffic to your website.

    Pay-Per-Click (PPC) advertising, on the other hand, offers a level of control, precision targeting, and measurable results that few other marketing channels can match. Whether you want to boost website traffic, drive online sales, or build brand awareness, campaigns can be tailored and refined as your business grows. While SEO requires patience, PPC can offer fast exposure by placing your brand directly in front of your target audience on search engines, websites, apps and social media.

    Moreover, it gives you the flexibility to scale your campaign budget as needed. You can adjust your spend based on what’s working, giving you the freedom to make informed decisions along the way.

    The Power of Combining Organic SEO and PPC

    Some people view organic SEO and PPC as an either-or decision. But the truth is, they are most effective when they work together. Here’s why:


    Improved visibility: Integrating your SEO and PPC strategy can significantly boost your visibility on search engine results pages (SERPs). When your brand appears in both the organic and paid listings for the same search term, it not only increases the likelihood of driving web traffic but also reinforces your credibility and trustworthiness. The more touchpoints you create, the better.

    Adaptability: PPC offers the flexibility to respond quickly to gaps or changes in your SEO performance. For example, if your organic rankings drop due to an algorithm update, PPC can keep your brand visible while your SEO catches up. It’s also ideal for targeting time-sensitive campaigns, such as product launches, where waiting for organic rankings just isn’t efficient.


    Stronger ROI: By combining the long-term value of SEO with the immediate impact of PPC, you can maximise your marketing ROI. SEO helps build a sustainable stream of organic traffic over time, reducing your reliance on paid efforts over time. Meanwhile, PPC delivers quick wins and precise targeting. Together, they complement each other – offering both stability and flexibility – so you can choose the most effective approach depending on your goals.

    As an experienced SEO and PPC agency, we believe that every well-planned and connected digital marketing strategy should combine both SEO and PPC, aligning your message and goals across both channels for stronger results.

    How to Know When to Prioritise Between Organic SEO vs PPC

    When you’re new to digital marketing, deciding whether to prioritise SEO or PPC often comes down to your goals and how quickly you need to see results.

    Whether you’re building long-term visibility or looking for a short-term boost for lead generation, knowing when to prioritise SEO or PPC can make a big difference. Here are a few key tips to help you decide what’s right for your brand.

    1. Define your business goals clearly
    If your goal is long-term growth and consistent online visibility, prioritise SEO. If you’re focused on short-term results, such as launching a new product, PPC will be more effective.

    2. Consider your timeline
    SEO can take months to see real traction, so if you need results fast, start with PPC to generate immediate traffic, while your SEO efforts build in the background.

    3. Look at your budget
    SEO typically requires time and expertise, but it’s more cost-effective long term. PPC offers immediate exposure but requires ongoing spend to stay visible. If your budget is limited, start with a strong SEO strategy as your foundation.

    4. Use data from one to inform the other
    The research you carry out for your SEO strategy can offer valuable insights that also benefit your PPC campaigns and vice versa. For instance, if you discover that your website ranks in organic search for a term like ‘Facebook Ads Agency’, that’s a strong indicator it resonates with your audience. You could then use that same keyword in your PPC ads to boost visibility and reach an even wider audience.

    5. Don’t treat it as either/or
    Think of your SEO and PPC as a combined strategy. A joint approach often leads to stronger visibility, better audience targeting, and a more consistent online presence.

    Need Support with Your SEO and PPC Strategy?

    Our SEO and CRO marketing team specialise in creating integrated campaigns that combine the best of both worlds. Find out more about how we can support your business with our PPC services or get in touch to start building your tailored strategy.

    If you’re looking to choose between Organic SEO vs PPC, explore more of our blog content for guidance on making the most of your digital marketing efforts.

    Digital PR and SEO: How PR Can Help Improve Your SEO Performance

    Search engine visibility is a major driver of online success, but ranking well isn’t just about keywords. One of the most overlooked ways to boost performance is through an integrated PR and SEO (search engine optimisation) strategy.

    Digital PR helps you earn media coverage and secure high-quality backlinks from trusted sources, two factors that can significantly improve your site’s authority in the eyes of search engines.

    On top of this, it builds brand awareness, attracts referral traffic, and supports long-term visibility. When combined with technical SEO and on-page optimisation, digital PR can be a game-changer, helping your website climb the rankings and connect with a wider, more engaged audience.

    DIGITAL PR AND SEO EXPLAINED

    Digital PR is a modern take on traditional public relations, focused on building a brand’s presence online rather than in print. It involves securing coverage on digital media platforms, earning backlinks from authoritative websites, and collaborating with online influencers, all with the goal of increasing visibility and credibility in the digital space.

    Whereas SEO is the process of improving your website’s performance in search engine results. It includes tactics like keyword research, technical improvements, content creation, and backlink building, all designed to help your site rank higher when users search for relevant topics.

    While they serve different functions, digital PR and SEO are closely connected.

    WHY THEY BOTH GO HAND IN HAND

    When done right, PR isn’t just about getting your name in the news, it’s a strategic tool that directly supports your SEO goals. That’s where having an integrated PR and SEO strategy comes in…

    Digital PR helps you earn high-quality backlinks from reputable websites, which are one of the most important ranking factors for search engines. The more relevant and reputable the links, the stronger your domain authority, and the higher your chances of appearing at the top of search results.

    Digital PR enhances your online presence by securing brand mentions and backlinks from high-authority publications. These features send strong, positive signals to search engines, directly improving your SEO and making it easier for customers to discover your content.

    Moreover, consistent media coverage builds brand awareness and recall. As your consumers grow familiar with your brand from trusted sources, they are more likely to search for you directly.

    This increase in branded searches not only boosts organic traffic but also signals to search engines that you are a recognised authority in your field, enhancing your online presence.

    Unlike short-term marketing tactics, backlinks from digital PR continue to deliver value over time, strengthening your SEO performance long after the initial coverage goes live.

    By combining digital PR with SEO, you’re not just getting your brand seen; you’re building the long-term trust, authority, and visibility required to stay competitive online.

    METHODS THAT UTILISE BOTH DIGITAL PR AND SEO

    Combining digital PR with your SEO strategy can significantly boost your online presence. Here are some key areas where your digital PR can enhance your SEO efforts:

    Pitching publications with linkable assets: Including original research, comprehensive data studies, or engaging infographics offers valuable resources to enhance their stories. When publications include these assets, it often results in high-quality backlinks to your site. These backlinks are a vital signal to search engines that your content is authoritative and trustworthy.

    Monitor unlinked brand mentions: Discovering instances where your brand is mentioned online without a direct link back to your website, presents a golden opportunity to request a backlink to your site. Transforming a simple mention into an asset that drives referral traffic.

    HOW EDGE CREATIVE CAN UPGRADE YOUR PR AND SEO

    At EDGE Creative, we’re an integrated Digital PR and Search engine optimisation agency helping businesses boost visibility and receive real results.

    From creating keyword optimised content to securing high-quality backlinks, our experts align PR outreach with search optimisation, making every campaign stronger.

    Want to take your online presence to the next level? Call us on 0121 355 8092 or email info@edge-creative.com.

    Why is SEO Important for Business?

    Discover how search engine optimisation works, and why it is crucial for your business success:

    When looking for a new product or service, most people’s first port of call is Google.

    According to 2024 figures from Semrush, Google processes about 5.9 million searches every minute, totalling approximately 8.5 billion searches every day.

    That’s a lot of traffic, and you want your business to show up when people search things relevant to you. Read on to find out what SEO is, how it works, and why it is crucial for your business success.

    WHAT IS SEO?

    Simply put, SEO is the process of optimising the digital presence of your business to increase traffic from search engines. It is adapting your website, blog posts, and online strategy to help you show up when relevant customers search for the services or products you provide.

    There are a lot of technical processes and SEO jargon that go into building an SEO strategy, but on a basic level, the aim is to use language and produce content that is relevant to your target audience. You can do that in several ways, but the aim is the same: get as high as you can on Google. 

    The downside is you are always competing against countless other businesses in the search for that number 1 spot, and you may need to constantly adapt your strategy to be successful, especially when it comes to SEO for small businesses.

    For more information on what SEO is, including a detailed breakdown of the different types of SEO, read our blog titled “What is SEO? Search Engine Optimisation Basics.”

    HOW DOES SEO WORK?

    SEO works by prioritising relevant and engaging content to users whenever they enter a search term. Search engines do this through a complex, three-step process:

    1.   CRAWLING – Using artificial intelligence and bots, search engines are constantly scanning the internet to discover new and updated content.

    2.   INDEXING – This content is stored and organised on a huge database known as the index, which helps the search engine understand and categorise your new copy.

    3.   RANKING – Using a huge variety of factors including relevance, domain authority, the user experience, and freshness, the search engine will decide where to place your webpage in the search rankings for a user’s query. 

    The aim for any business is to appeal to the search engine’s analysis tools and convince it that your website should be top of the results page for certain search terms.

    HOW CAN I IMPROVE MY SEO RANKING?

    There are several proven ways to improve your SEO ranking, helping you to appear further up the search rankings and bringing in more traffic to your website and business.

    As an SEO agency in Birmingham, here’s what we like to prioritise when working with you to create a comprehensive SEO strategy:

    1.  IDENTIFY AND TARGET RELEVANT KEYWORDS

    Targeted Keywords are arguably the most important aspect of search engine optimisation. They are essentially a list of core phrases that your audience are searching for, giving you a clear set of words that need to be incorporated into your fresh copy.

    By including titles and headers that exactly match what your audience want to know and by including key search terms in your copy, you can show Google that your page is relevant to your audience.

    2.  OPTIMISE FOR FEATURED SNIPPETS

    Have you ever searched something only to find the answer featured on Google, rather than needing to open a separate website? That is a featured snippet, and they are crucial for SEO. They provide quick answers without needing to click a link, becoming more relevant with the rise of mobile and voice search.

    Approximately 8.6% of all clicks on a search term go to the featured snippet, as users often click through to learn more after seeing a satisfactory snippet, which can hugely boost your business traffic.

    3.  UPDATE OLD PAGES

    Once you’ve made a blog post or a new webpage, don’t neglect it. You should continually update your website to keep it current and relevant as it is essential for maintaining rankings and retaining your audience.

    Regular updates help keep your content fresh, which is one of the main considerations for search engines when ranking your content and can also help you update your keywords when needed.

    4.  CLUSTER YOUR CONTENT

    Google aims to organise information and make it accessible, so structuring your website in a logical way can help to boost visibility. You could do this by creating ‘pillar’ pages as information hubs, which then links out to subtopic pages to help your audience (and Google) find more specific information easily.

    For instance, a general service page could provide an overview of your offering while linking to pages that explore your different services in detail.

    5.  FOCUS ON VOICE SEARCH

    It is estimated that search engine users make a total of around a billion voice searches every month. To have your website featured in a voice search answer, consider optimising your content for voice queries and long-tailed keywords that reflect natural speech.

    6.  ADD VIDEO CONTENT

    Video is more important than ever, especially short form content given the rise of TikTok, Instagram Reels, and YouTube Shorts over the last few years.

    Effective video SEO involves proper markup (title, description, thumbnail URL) and adding transcripts to describe the content, and the videos should be relevant to the page that they are located on. Google can identify your videos and promote your content, helping to increase visitor engagement and the user experience.

    7.  IMPROVE PAGE LOAD SPEED

    Another aspect of SEO that is often overlooked about is the technical SEO, with the most important of this being the load times of your website. If you don’t optimise your website and it takes several seconds to load, you will lose impatient users who will simply find their answers somewhere else – and Google knows this.

    Make sure your images aren’t too large and you are always undertaking website development to keep your site running at peak performance.



    GET IN TOUCH WITH OUR DIGITAL AGENCY FOR SEO SUCCESS

    Business growth is led by strong marketing strategies, including SEO strategy, which helps you generate leads and build your customer base.

    Using comprehensive SEO tools, our team of experts will work closely with you to determine an effective SEO strategy utilising effective keywords, fresh content, local search strategy and more to help you boost your income.

    Get in touch today to find out how our search engine optimisation agency and content marketing experts could help your business!

    The Impact of TikTok: Influencing Social Media and SEO

    When putting together a marketing strategy for your business, it’s crucial to recognise the influence TikTok wields as a search engine:

    The world of social media is constantly shifting to meet the ever-changing demands of its users. As a result, TikTok has emerged as a key influence in not only how we consume content, but also how we search for it.

    In this blog, we’re going to examine the impact of social media platforms, including TikTok, as an alternative search engine to Google, particularly for instruction and demonstration centred content and highlight how TikTok’s popularity has influenced many of its rivals to pivot towards video-centric algorithms and features tailored for short video content.

    HOW TIKTOK HAS INFLUENCED COMPETITORS

    The seismic influence of TikTok on the digital landscape is particularly evident with the strategic shifts of some of its biggest competitors including Instagram, Facebook, X and even YouTube with its introduction of Shorts.

    After witnessing the explosive popularity of short-form video content on TikTok in recent years, rival platforms have taken action to tailor their algorithms towards a focus on this short-form video content.

    Facebook and Instagram have both embraced this shift with the Reels feature, which mirrors TikTok’s format and functionality. It was recently revealed that Instagram has overtaken TikTok as the world’s most downloaded app thanks largely to this.

    HOW CAN SOCIAL MEDIA BE UTILISED AS A SEARCH ENGINE?

    TikTok and Instagram offer a dynamic and interactive way to discover a wide range of content, especially when it comes to product demonstrations and “how to” tutorials.

    The TikTok and Instagram Reels formats excel in delivering instructional content through engaging videos, making them ideal platforms for learning, and exploring new topics in an easily digestible way.

    Whether the user is looking for help troubleshooting a technical issue, improve their marketing strategy or learn a new skill, the visual representation of instructions provides a more immersive learning experience compared to traditional text-based tutorials. 

    Users can simply search for keywords or hashtags relating to their query and access a mountain of user-generated content with unique insights and approaches.

    The algorithms also mean that the most relevant and popular video content is displayed at the top of search results, like Google, making it easy to find high-quality relevant content quickly.

    WHAT IS THE IMPACT OF USING SOCIAL MEDIA AS A SEARCH ENGINE?

    The emergence of using platforms like TikTok as a video search engine demonstrates a significant shift in how users navigate and consume content online.  

    In 2022 Google’s Vice President said that around 40% of young people don’t go to Google Maps or Search anymore when looking for a service or venue recommendation they go to TikTok or Instagram instead.

    Through combining social media and SEO, users are now presented with another way to discover content tailored to their specific interests.

    This provides another great opportunity for businesses to connect with a wide audience and provide them with an engaging experience through video. 

    Utilising search functionality, marketers can target specific keywords and search queries, ensuring their content remains relevant visible and trending for longer periods online.

    With social media’s growing influence, platforms have even more potential to expand their reach and user base, opening doors to new demographics and niches.

    On top of this, the inclusion of more robust analytics provides businesses with valuable insights into audience behaviour and preferences, which can then be fine-tuned within content strategies for maximum engagement.

    WHY ARE PEOPLE CHOOSING SOCIAL MEDIA OVER GOOGLE?

    The charm of social media over traditional search engines like Google comes from its ability to deliver content in short, snappy videos. In a world where time is of the essence, people want quick access to information. 

    Short video format caters perfectly to this need, as unlike Google, where users must sift through pages of search results, TikTok’s algorithm for example delivers a tailored feed of videos based on user behaviour, interests, and trending topics, providing a more engaging and efficient search experience for the user.

    HOW WILL THIS IMPACT WIDER MARKETING STRATEGIES?

    With the emergence of the social media search engine, there is likely to be a significant impact on wider marketing strategies, with video content likely to become essential for businesses looking to stay relevant and resonate with their target audiences. According to Sprout Social 81% of consumers want to see more short-form videos from brands in 2024.

    TikTok and Instagram’s popularity continues to rise, especially among younger demographics, resulting in more and more businesses recognising the need to adapt their marketing strategies to align with the platform’s format and audience preferences.

    With emphasis on creativity and storytelling, businesses can capture the attention of their desired audience and start to develop a stronger brand affinity, providing opportunities for users to engage and participate with content and develop a loyal community of followers.

    OPTIMISING VIDEO CAPTIONS FOR GOOGLE

    Optimising video captions for search engine visibility can extend your content’s reach beyond these platforms. While social media now primarily prioritises short-form video content, leveraging captions effectively can enhance your video’s discoverability on Google and other search engines. 

    Ensure that your captions are concise yet descriptive, incorporating relevant keywords and phrases that users might search for. Providing valuable context and information within your captions will increase the likelihood of your video appearing in Google’s featured snippets for related queries. 

    Additionally, consider including hashtags in your captions, as these can help categorise your content and improve its visibility across various platforms.

    Ultimately, by optimising your video captions strategically, you can maximise your content’s potential to rank in search results and attract a broader audience beyond a social media platform.

    NEED HELP INTEGRATING VIDEO CONTENT INTO YOUR MARKETING STRATEGY?

    If you’re looking to utilise the power of video search and incorporate video content into your wider marketing strategy, look no further. 

    Our team of experts are here to guide you every step of the way. From content creation to post and video optimisation, we’ll help you unlock your full potential and elevate your brand’s visibility in the digital landscape through video search engines.

    Get in touch with our team of marketing experts on 0121 355 8092.

    SEO Updates and Industry Roundup for 2023

    Throughout 2023 there have been many changes to SEO. In this blog we will cover:

    Over the past year, the SEO industry has also had to deal with huge advancements in technology like AI writing, voice searches, and new Google Analytics software.

    Here’s your comprehensive roundup of all things SEO that have developed throughout 2023!

    AI LEARNING AND CONTENT CREATION

    One of the big talking points throughout the year has been the rapid development and deployment of AI tools. AI is now used in a variety of ways throughout digital marketing to help support content creation and SEO optimisation.

    By using accurate prompts and keywords, digital marketers can produce a rough draft of blogs, webpages, and more in minutes. Although content will need to be tailored and adjusted to ensure maximum effectiveness, this new content production method helps to streamline workflows and create more efficient working practices.

    Additionally, AI and chatbots, like Chat GPT, are increasingly being used like a search engine, providing answers to users directly using content found on the internet.

    This technology means users get the answers they need to their question quickly, and helps companies gather more interactions since their content is being used and cited as a source.

    However, AI being to both produce content and answer questions cannot fact-check its own sources and may occasionally provide false or misleading information, which is why a copywriter should do their due diligence while utilising this technology. AI technology is also constantly developing which means it is difficult to make predictions of how we can expect its use to develop throughout 2024.

    THE EVER-EVOLVING GOOGLE ALGORITHM

    As a result of the explosion in AI content popularity, Google, Bing, and other search engines need to adapt their algorithm accordingly. While AI can be used effectively in marketing, it is also used maliciously to spam or duplicate content.

    Search engines need to strike a healthy balance between the promotion of genuine, human-edited content and the suppression of unedited, potentially malicious, and spam-focused AI content.

    By following Google’s own Search Quality Evaluator Guidelines, content should be evaluated through an EEAT lens, which tests the Experience, Expertise, Authoritativeness, and Trustworthiness of a source and its copy. These guidelines help to support and promote copy that is organically written or edited over those that aren’t or don’t offer as much value.

    Many search engines are also creating their own AI chatbots to rival those already developed, and to help point users in the right direction and provide answers from blogs and articles that are highly rated in their own search algorithms.

    This year, Google is planning to introduce a new approach, Search Generative Experience (SGE). This is an experience which uses AI to provide users with clear overviews of topics without needing to click on individual webpages.

    VOICE SEARCH HAS CHANGED SEO NORMS

    One thing that has had to change the approach many digital marketers take when producing content is the rapid rise of voice search. This has come from the more widespread adoption of home assistants like Alexa, the improved quality of mobile assistants like Siri or Bixby, and even smart TVs.

    Simply asking a question or speaking into the Google app is quicker than manually typing out a search query, but people speak in a very different way to how they write, and that means adapting your content accordingly.

    Adept search engine users can probably find what they’re looking for with just a three-word query, whereas a voice search query is more likely to be a full question, for example:

    “Alexa: what is the weather forecast going to be for the next week?”

    VISUAL SEARCHES ARE ALSO INCREASING IN FREQUENCY

    Did you know you can search Google and other search engines with images? An alternative to text-based searches, visual searches let you find information using nothing but a picture through the Google Lens app or reverse image searching.

    These can help users search for similar images, find out information about objects or landmarks within images, or even find products and goods that match something they’ve found or own.

    This means marketers now rely on and prioritise the quality and representativeness of images they use in their materials and suitable alt text to accompany them, to increase their chances of being similar to any images searched in that way.

    VIDEO SEO AND SOCIAL MEDIA

    According to data from Semrush, YouTube, Facebook, and X (formerly Twitter) were the second, third, and fourth most visited websites respectively in November 2023. Instagram, Reddit, and TikTok also ranked in the top 15.

    This goes to show the impact and influence of social media and video SEO, with videos being watched more than ever on a daily basis.

    Search engines tend to prioritise those surrounded by optimised copy, accurate closed captions, relevant tags, and chapters, and you will find marketers encouraging the use of video more and more commonly.

    GOOGLE SEO UPDATES AND THE USER EXPERIENCE

    Google is constantly analysing the user experience of websites through “Core Web Updates.” These consider the loading time, optimisation of images, text and image sizes, internal linking, and more to determine how easy and user friendly your website is to use.

    The better the rating for usability, the more your website could benefit from increased visibility from SERP features. This is why having an expertly developed and optimised website can help to compliment an effective SEO strategy and increase impressions.  

    In 2024, additional metrics will be introduced to these Core Web Updates, including “Interaction to Next Paint” measurements which measure how quickly your website responds to user feedback.

    THE OFFICIAL END OF UNIVERSAL ANALYTICS

    One of the most important changes was the official deprecation of Universal Analytics. GA4, a more streamlined and comprehensive platform for data collection and analysis became the primary system.

    GA4 provides users and marketers with valuable data that can be used to inform business and marketing decisions based on user behaviour, goal tracking, and much more. This allows marketers to benefit from a range of tracking metrics, data reporting tools, and functionalities to help with their SEO processes.  

    Key to note, however, is that any data collected using the previous iterations of Google Analytics will be lost in 2024, with its replacement being the sole source of data collection.

    WORK WITH US TO KEEP YOUR SEO AND GOOGLE STRATEGIES UP TO DATE

    Navigating the complexities of SEO without a specialist team can be hard work, and you may never see the fruits of your labour. That’s why it’s crucial to work with a dedicated marketing and SEO agency, like EDGE Creative, who can work with you to provide a clear and efficient strategy.

    Our team of specialist content writers, web developers, graphic designers, and SEO specialists will help pull together a comprehensive marketing approach that combines all aspects of our experience.

    Get in touch today to find out what we could do for you. Give our office a call on 0121 355 8092 or email info@edge-creative.com to find out more information!

    Why SEO is Critical for Businesses to Succeed!

    SEO can support your websites natural growth and organic rankings through:


    The modern business world is becoming increasingly digitally focused by the day, and as countless websites compete for the attention of consumers, search engine optimisation (SEO) has cemented itself as an indispensable tool for businesses to gain a competitive edge in being found online.

    In this blog, the SEO experts at our digital marketing agency in Birmingham have explained why it is so essential for businesses to prioritise search engine optimisation within their digital marketing strategy, highlighting some of the consequences if it is ignored or not conducted correctly and the success and benefits of partnering with a specialist SEO agency.

    Read on to discover some of the key benefits of focusing on your SEO strategy.


    IT CAN HELP YOU BOOST BRAND AWARENESS!

    SEO plays a crucial role in creating awareness of your brand through a variety of means, increasing the likelihood of your business appearing high up in search results when users search for related keywords. This increased visibility enhances the brand’s exposure to a wider audience and as time goes on will cement your position as a trusted organisation within your industry.

    According to Backlinko, Google processes more than 7 billion searches every day and around 75% of people do not click through to the second page of search results. Therefore, if you haven’t got the right SEO processes in place to help you rank highly then it’s likely your business will not be found by anyone not searching for you directly.


    SEO WILL BRING ORGANIC GROWTH AND VISIBILITY!

    SEO is instrumental in driving organic growth and visibility for businesses.

    By implementing effective SEO strategies, websites can improve their search engine rankings and increase their visibility in organic search results. When a website appears higher in search results, it is more likely to attract clicks and visits from users, leading to increased organic traffic.

    This organic traffic is valuable as it consists of users actively searching for information, products, or services related to your business.

    Through consistently creating high-quality and relevant content that matches search intent, websites can build authority and credibility, further enhancing their visibility in search results. With enhanced organic growth and visibility, businesses can reach a wider audience, expand their customer base, and ultimately achieve long-term success.


    YOU CAN INCREASE YOUR CONVERSATION RATES!

    SEO also plays a key role in improving conversion rates on your website. By optimising various aspects of a website, such as the content, user experience, and site structure, it helps create a seamless and user-friendly browsing experience.

    Typically, when users find a website through organic search results and have a positive experience navigating through it, they are more likely to engage with the content, stay longer on the site, and take desired actions, such as making a purchase or filling out a contact form.

    The purpose of search engines is to send people to websites that align with their search intent and give them the information they are looking for. So, if your SEO strategy is targeting the right keywords that are completely relevant to your content then you are likely to attract highly qualified and relevant traffic, with a higher chance of converting visitors into customers.


    IT ENHANCES THE USER EXPERIENCE!

    SEO plays a vital role in enhancing the user experience, leading to satisfied customers and increased engagement.

    Optimising areas of your website such as the page speed, mobile responsiveness and overall site structure will enhance the performance of your website. As a result, users will have a seamless experience where they can navigate around the site easily and quickly find the information they are looking for.

    When users have a positive experience and find value in the content or services provided, they are more likely to become loyal customers, recommend the website to others, and make repeated visits.

    SEO’s emphasis on relevant and valuable content also contributes to a positive user experience by addressing users’ needs and providing solutions to their queries. Google typically will rank websites higher if they are deemed to satisfy the requirements of people searching for those terms.


    IT HELPS YOU SURPASS YOUR COMPETITION AND STAND OUT IN THE MARKET!

    SEO aims to help your website stand out amongst your competitors. This becomes even more important when you consider the fact that nearly 91% of pages receive no traffic from Google and the first 5 organic results in the SERPs account for approximately 67% of clicks.

    Preparing a sufficient SEO strategy that covers all the important elements both on and off your website as well as targeting the right keywords will reflect positively on your search engine performance and can help give you the edge over your competitors.

    By conducting thorough keyword research and targeting relevant keywords, businesses can align their content with users’ search queries and gain an advantage over competitors.

    Optimising the website’s structure, meta tags, and content ensures that it is search engine-friendly and provides a seamless user experience.

    Businesses can also take advantage of local SEO techniques to specifically target their local community and gain an edge over other businesses from their community. This involves optimizing Google My Business profiles, obtaining positive reviews, and targeting location-specific keywords.

    Outranking your competitors in search results will make your business much more visible amongst potential customers as Google is effectively recommending your content.


    HOW WORKING WITH EDGE CREATIVE CAN TAKE YOUR SEO TO THE NEXT LEVEL

    As an integrated marketing agency that understands the importance of an SEO strategy as part of a wider content marketing plan.

    Our team of dedicated specialists know exactly what it takes to maximise your performance on search engines such as Google in line with your marketing and business objectives. We have vast experience in improving keyword rankings for businesses of various sizes and industries, factoring in both their performance and a local and wider level.

    If you are looking to improve the performance of your website, then start by taking advantage of our complimentary SEO and web audit which highlights opportunities you should be implementing to increase your website performance.

    What is SEO and Why is It Important?

    SEO is an important aspect of building a business online. To use it it’s important to understand:


    With a never-ending list of organisations competing for consumer attention online, search engine optimisation (SEO) has become an indispensable tool for businesses aiming to gain a competitive edge in online visibility.

    Our digital marketing agency based in Birmingham is home to a team of seasoned SEO experts who understand why prioritising SEO is crucial for small and medium enterprises (SMEs) within their digital marketing strategy.

    Keep reading to uncover the key reasons why SEO is so important for a business looking to make an impact online.


    WHAT IS SEO?

    Search engine optimisation (SEO) refers to the process of continually enhancing your website. SEO should focus on a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and consequently, search engines such as Google and Bing, rank them better in search engine results pages (SERPs).

    Through implementing SEO techniques, websites can also improve their visibility, credibility, and brand awareness all while establishing trust among users, as higher rankings often signify authoritative and relevant content, cementing your business as an industry leader.


    WHAT ARE THE DIFFERENT TYPES OF SEO TECHNIQUES?

    These techniques include:

    On-page SEO – this looks at aspects from optimising URLs, title tags and internal links.

    Off-page SEO – this looks at the elements of your SEO that take place away from your website such as building backlinks on other websites, such as through guest blogging.

    Targeting specific keywords – this involves conducting research to find key words and phrases that people type into search engines such as Google and then tailoring your content to naturally include those terms.

    Technical SEO – This involves optimizing the technical aspects of a website, such as site structure, page speed, indexing, and crawlability, to improve its visibility and performance in search engine rankings.

    Local SEO – This SEO technique focuses on optimising a business’s online presence to increase visibility and attract customers within a specific geographic area by targeting location-based keywords, optimising Google My Business profile, and obtaining local citations.


    WHAT CONSIDERATIONS NEED TO BE MADE IN SEO?

    SEO entails much more than just incorporating keywords into content. It involves factors such as comprehensive research, competitor analysis, on-page optimisation, technical improvements, quality link building, and user experience enhancement to effectively boost search engine rankings and drive organic traffic.

    It is a complex process that needs a thorough understanding if it is to be done well.

    A well-planned and well-executed SEO strategy will cover all these bases and ensure that your website stands out from the competition, attracting valuable organic traffic that can be nurtured into conversions.

    It’s important to remember that SEO is not a quick fix, it needs time and dedication to stick to the plan! If you do want more instant results; we suggest you consider paid advertising for your quick wins. Discover more about how we can help with paid advertising.


    HOW TO TAKE YOUR SEO TO THE NEXT LEVEL WITH EDGE CREATIVE?

    If you are looking to improve the performance of your website, start by taking advantage of our complimentary SEO and web audit which highlights opportunities you should be implementing to increase your website performance.

    Our experts have a proven track record of working with businesses from a range of industries to increase their rankings on search engines and overall website performance.

    That means you get to reap the benefits of expert recommendations to help your search positioning, user experience and website at no cost. Make sure you claim your free SEO audit today!