MADE Architecture

Team Members Involved on this Project

Lou Lou
Lydia Lydia
Ellena Ellena
Irina Irina
Sean Sean

SUMMARY

MADE Architecture is an architectural and interior design firm based in Solihull, with a passion for creating spaces that are both functional and visually stunning. 

Founded by Naveed Ahmed in 2010, the award-winning firm has earned a reputation for combining creative innovation with practical solutions, offering a range of services from architectural design to planning consultancy.

The MADE team are deeply committed to improving their local community. They regularly take on projects within the Birmingham area to help enhance the lives of the local community, such as the Islamic Centre of Britain, set to be one of Europe’s largest mosques.

THE TASK

MADE Architecture wanted to reach a bigger audience and raise awareness about their work, with a focus on showcasing their expertise in the architecture space. They were looking to not only expand their visibility but also connect with potential clients and industry professionals.

We were initially tasked with achieving these goals through the social media management of their TikTok, Instagram, and LinkedIn. As a social media marketing agency, we crafted a content strategy that aligned with these objectives, enabling them to build credibility, engage with their audience, and ultimately position themselves as leaders in the industry. 

Utilising our experience as an architectural marketing agency, we recognised that incorporating videography services and organising content filming days to capture their ongoing projects was an effective way to achieve their goals on social media.

Additionally, by integrating best practices in digital visibility, we supported their broader online presence through tactics such as public relations and search engine optimisation to maximise reach and impact. 

THE RESULTS

Over the past twelve months, we’ve seen a remarkable transformation in their social media presence. Not only have their follower numbers grown, so have their engagement rates – a result of our efforts in creating compelling content and implementing a strong social media strategy.

Alongside this, our work on search engine optimisation, has boosted their online visibility, with improved search rankings driving meaningful traffic. 

For example, between October 2024 and March 2025, website sessions increased by 141%, while engagement rates nearly doubled, rising from 24% to 49%.

Our overarching approach to marketing for architecture firms is all about creating a tailored strategy that speaks directly to the needs of their audience, and it’s been fantastic to see MADE Architecture thrive as a result.

KEY STATS / METRICS

“It’s been an absolute pleasure working with the team at MADE and seeing the results across their social platforms. A highlight for me has been visiting their studio for filming days with the team and transforming this into engaging social media content – a lovely team to work with and always open to ideas!”

Irina Pirciog

Digital Marketing Assistant at EDGE Creative

What we can do for you

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Phoenix Consortia

Team Members Involved on this Project

Lou Lou
Jessica Jessica
Ryan Ryan
Jon Jon
Sean Sean

Summary

Phoenix Consortia are building services umbrella company specialising in roofing and cladding. Based out of Aldridge in the West Midlands they serve clients nationwide, working with lots of blue-chip companies.

The Consortia is made up of 5 divisions, Howard Evans Roofing & Cladding, SPV Special Projects, Ivor Parnham Building Services, SPV Energy Management and a dedicated training arm.

Their services not only cover roofing and cladding, energy management, surveys, refurbishments, and much more. Our partnership with Phoenix has lasted many years, and we are proud to be their go-to agency for all their marketing needs.

The Task

Our partnership began when Phoenix Consortia were operating under the name of SPV.

They were looking for a marketing agency to help support their growth. Initially our work was focused around designing case studies, the production of a company brochure and social media management.

After a period of success, SPV asked us to support with a comprehensive rebrand to Phoenix Consortia, which would involve the development of the new identity, creation of a brand-new website and a variety of other marketing elements including case studies, digital flyers and videography.

The Results

Our initial collaboration with SPV was highly successful in helping them achieve their targets. We produced a company brochure, several case studies, email campaigns, and social media posts designed to clearly showcase their expertise in the roofing industry.

The success of these projects, and the subsequent work SPV secured, led to us being chosen to help develop the Phoenix Consortia brand.
We created a strong visual identity for Phoenix Consortia, selecting regal blues, golds, and whites as the brand colours. We designed a phoenix-inspired logo to represent unity and produced comprehensive brand guidelines to ensure consistency across all communications.

To establish their digital presence, we designed a sleek, functional,
and professional website focused on highlighting their expertise and showcasing completed projects. The website provided a platform to unite the five businesses under the Phoenix Consortia brand while detailing individual project contributions.

A key feature of the website was the corporate video we produced. This involved filming on-site at Phoenix Consortia and various client locations, incorporating drone footage to enhance accessibility and offer a dynamic perspective.

Our partnership with Phoenix continues to thrive. We regularly provide design support, creating materials such as case studies, bid documents, and digital flyers. Additionally, we manage their ongoing content needs, including email marketing, videography, and social media content creation, all focused on showcasing the team’s expertise and skills.

See the Website Live

I’ve always received a high quality and professional service from everyone I’ve dealt with at EDGE. Amazing creativity and work. They go over and above expectations every time. I would highly recommend them to anyone.

Kate Whatley Commercial Director

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Rebox Homes

Rebox Homes header image of home

Team Members Involved on this Project

Lou Lou
Karen Karen
Ryan Ryan
Jon Jon

Summary

Rebox Homes is a residential building company based in Solihull, focused on smaller-scale, bespoke projects for modern living. They specialise in custom-built homes or flat buildings that maximise unused or available spaces between roads and other buildings.

Rebox utilise top-of-the-range fittings and furniture to create functional and beautiful living and communal spaces for families, young professionals, and more.

Rebox were referred to EDGE Creative by Smart Homes, an estate agent and fellow client of ours also based in south Birmingham. The team at Rebox Homes were impressed by our previous work and wanted to discuss the possibility of helping them on their marketing journey.

The Task

Rebox Homes first approached us to help them create and establish a solid brand identity, which is one of the most crucial aspects of marketing a business. This new branding would then be used as the theming for a new website, company signage, and other marketing materials.

Prior to starting any specific design work for Rebox, we held several exploratory meetings with the client to discuss their vision, some of our early concepts, and the ultimate goals of the rebrand. These important talks were able to guide our first few design and branding choices, allowing us to focus in on the Rebox team’s own vision and start on the right foot from the very beginning.

Mobile web design for Rebox Homes
home realtor banner design for apartments
Branded brochure design for Rebox Homes
Website design on pc for Smart Homes

The Results

For this project, we needed to utilise our extensive experience in branding work and the property market. Having previously worked alongside both estate agents and building companies, we were confident in our ability to create something Rebox Homes would love.

After presenting several different branding options to the team that each matched the ambitions and visions of the company, they chose the sleek and modern style they use today. This included regal brand colours, like dark blue and gold, and a minimalistic yet symbolic logo that is perfect for signage, business cards, and other advertisements.

While creating these branding options, our development team started to build a new website based on the needs of the client. A wireframe and much of the copy was completed early using our knowledge of their target audience, and once their branding choice was made, it could simply be added in.

Then we got to work designing brand new eye-catching hoardings to be put up around their work sites, advertising the business to any foot traffic in and around the area.

Now, Rebox Homes has a bespoke website, advertising material, and distinct brand voice to tie it all together that reflect the quality of the work they produce.

See the Website Live

What we can do for you

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