Strategy

Public Relations & Media Outreach

Public Relations (PR), when used correctly, can transform the profitability of a business whilst further pushing the image, brand, and customer base. Press releases are still one of the most trusted sources of information with 41% of UK adults getting their news from news websites in 2023.

Therefore, promoting your brand through multiple PR avenues, like news sites and newsletters, can have its benefits, as building trust between your brand and customers is crucial in boosting sales.

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WHAT IS PR?

Public Relations, or more commonly referred to as PR, is all about how businesses connect with the public. Generally, the main aim of PR is to create, maintain or protect a business’ reputation by presenting a positive and favourable image of said business. The way an organisation is represented in the media and the public has a huge impact on how accurately key messages are perceived.

As we are living in a mostly digital age, media-based forms of marketing are essential as these are most effective. From television adverts to social media marketing, covering the various sides to media-based marketing is important. Not only this, but utilising all the media streams suitable for your PR aims is essential as it increases the chances of achieving maximum coverage for your brand.

As Sir Richard Branson said, “Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”

PR & SEO go hand in hand. Optimising PR content for SEO will help direct more traffic to your website as well as giving yourself that extra boost to improve visibility in search engine rankings.

How does EDGE approach PR?

We will work with businesses to craft the most effective messages that resonate with their target audience in impactful ways.

From thought-leadership pieces and forums to guest blogging, influencer connections and networking strategies, these are all forms of PR that can increase the credibility within your industry, as well as your overall reputation.

We’ve highlighted just three of the ways our team will help your business with their PR marketing:

      • Promote your brand values – brand identity and values must remain consistent through all streams of your media to maintain your reputation & brand integrity.
      • Create opportunities for new business – Our PR experts can identify new avenues where we can focus & work on spreading the message of your brand. This maximises your exposure to the most relevant people within the industry.
      • Manage reputation – Creating PR campaigns can combat negative attention in crisis. No business is immune to bad press, so maintaining a consumer resonant image is crucial when dealing with negative situations.
  • 01

    STEP ONE: UNDERSTAND YOUR TARGET AUDIENCE

    It is crucial to know your target audience as your PR strategy will be based on who you want to market your business towards. This is why we take our time to do market research to fully understand your audience, which helps to shape the messaging of your PR as well as helping you decide which media outlets to send press releases to.
  • 02

    STEP TWO: REVIEW OPPORTUNITIES – DISCUSSING WITH OUR CONTACTS

    After conducting our researching and understanding your audience and the message you want to deliver, we review the opportunities and decide which avenue would be best. We have contacts with a range of media outlets including the UK News Group and Birmingham Live, and we will assess which outlets will be the most suitable for your business.

  • 03

    STEP THREE: WRITE YOUR PR PIECE PROMOTING BRAND VALUES

    Whether your PR piece is an article about company news or you wish to submit an application for an award, promoting your brand values is essential. First impressions are important, particularly when your business is within a competitive industry, so highlighting your brand values is important to help your business stand out.

  • 04

    STEP FOUR: GO TO PITCH, DEVELOP RELATIONSHIPS

    The submission of a PR piece is just the start. Keeping a close relationship with the press and other competitors is important to keep your position amongst others within your industry.

    • Start your project

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