Zone Contractors

A COMPLETE BRAND & DIGITAL TRANSFORMATION

The brand refresh and digital strategy have given Zone Contractors a professional, scalable online presence that enhances credibility with the civil engineering and construction sectors.

Team Members Involved on this Project

Karen Karen
Sean Sean
Ryan Ryan
Jon Jon

OVERVIEW

Based in Birmingham, Zone Contractors provide civil engineering labour and plant services to major construction projects across the UK, including the high-profile HS2 development. With extensive experience spanning highways, rail, and aviation sectors, they are trusted partners on complex infrastructure schemes.

As the business continues to grow, they are focused on strengthening their market position and increasing visibility within the civil engineering and infrastructure sectors.

THE OBJECTIVES

  • Expand digital presence to more accurately reflect the scale, capability and professionalism of the business.
  • Position the brand more competitively within the civil engineering and infrastructure sector through improved credibility, consistency, and industry alignment.
  • Drive higher engagement from both potential clients and job applicants by enhancing the online recruitment journey.
  • Gain deeper insight into digital performance through improved analytics and tracking capabilities.

DELIVERED THROUGH…

STRATEGIC BRAND REFRESH

A contemporary brand refresh was delivered, designed to position Zone Contractors more competitively within the civil engineering and construction sectors.

This work formed part of a wider digital marketing for construction strategy, ensuring consistent, professional brand presentation across all platforms and touchpoints.

HIGH-IMPACT WEBSITE
DEVELOPMENT

A modern, content-rich website was developed as a central part of the strategy, aligned with best practice in marketing for civil engineering firms. The new site:

  • Reflects the scale and capability of the business through an image-led design using real project imagery, enhancing authenticity, credibility, and visual impact.
  • Clearly communicates the company’s roles, projects, and supported sectors.
  • Accommodates a high volume of live job vacancies and is fully integrated with Indeed, streamlining recruitment and improving candidate engagement. This is key to effective digital marketing for construction businesses competing for talent.
  • Has enhanced analytics embedded via GA4 with tailored goal tracking to monitor traffic sources, user behaviour, and recruitment conversions, enabling informed, data-driven decision-making.
SEE THE WEBSITE LIVE

VISUAL PHOTOGRAPHY & VIDEO

On-site photography and videography sessions were conducted across multiple HS2 locations to capture authentic, high-quality visuals.  This library of content was leveraged across the new website, social media assets, email headers, and stationery. The result was a consistent, visually impactful presence across all marketing channels.

THE RESULT

The brand refresh and digital strategy have given Zone Contractors a professional, scalable online presence that enhances credibility within the civil engineering and construction sectors. This has supported business development by clearly showcasing expertise and project capability, streamlines recruitment through integrated job listings and improved user experience, and provides measurable insights through advanced analytics for ongoing optimisation.

Zone engaged EDGE Creative based on a recommendation from our trusted IT provider. With their expertise, we transformed our outdated website, giving it a modern look whilst refining the organisation’s branding. We provided EDGE with a clear brief of our expectations, and they successfully brought our vision to life. We thoroughly enjoyed the content filming experience with EDGE and their team, and greatly appreciated their professionalism. We were delighted with the results.

Aiden Munnelly | Operations Manager

Zone Contractors

Mock-up image of presentation slides.
Brochure facing outwards.
Mock-up image of presentation slides.

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