Circuit Hospitality
BOOSTING TICKET SALES & CONVERSIONS WITH A BESPOKE DIGITAL STRATEGY
Elevating Circuit Hospitality’s online presence, strengthening ticket sales, and improving user experience throughout all marketing communications.
OVERVIEW
Circuit Hospitality is a UK based global supplier of sports hospitality and events packages globally. They provide first-class experiences at major sporting events and music concerts, including luxury VIP football hospitality packages both across the UK and internationally.
Operating in a fast moving and highly competitive industry, they are focused on expanding their audience and building awareness of their premium hospitality packages.
THE OBJECTIVES
DELIVERED THROUGH…
A FULL DIGITAL AUDIT
A comprehensive digital audit was carried out to assess the existing website’s user journey, customer buying behaviours, and data metrics.
The website UI was reviewed across multiple devices and browsers to identify performance issues, while heat mapping and Google Analytics provided deeper insights into user engagement.
Circuit Hospitality’s audit suggested that a new website was required, one that would be intuitive, easy to navigate, and streamline the purchase of event packages, giving customers clear access to the information they need.
A BESPOKE CUSTOM BUILT E-COMMERCE WEBSITE
A bespoke e-commerce website and ticketing platform was designed, prototyped, and built to transform the user experience. Interactive prototyping ensured the customer journey was tested and refined before launch, while a modern, visually engaging design reinforced the brand and enhanced usability.
A refined user journey made it easier for customers to complete their orders, supporting higher basket completions when purchasing event packages. Navigation was also simplified and key content reorganised to guide users through the site, based on insights from the digital audit.
Key functionality included:
To further enhance the experience, a live reviews widget was integrated directly onto the site. This eliminated the need for users to leave the website to view testimonials, increasing dwell time, building trust, and ultimately helping to boost conversion rates.
Finally, a scalable framework future-proofed the site, enabling it to handle high traffic and adapt to evolving business needs.
AN EFFECTIVE SEO & CRO STRATEGY
A comprehensive SEO strategy was implemented to ensure the Circuit Hospitality website could be easily discovered by users searching for VIP football hospitality tickets or other live events and experiences, driving traffic and increasing bookings.
The strategy aimed to not only boost traffic but also ensure that visitors could find relevant information quickly, navigate the site intuitively, and complete purchases efficiently, ultimately driving revenue growth.
This approach combined a mix of elements, including:
TARGETED PPC CAMPAIGNS
PPC campaigns were developed to strengthen Circuit Hospitality’s visibility in both the UK and USA, ensuring ads reached audiences actively searching for upcoming events.
The strategy was designed to capture high-intent users, driving them directly to relevant package pages and increasing the likelihood of conversion.
By segmenting campaigns by location and event type, ad relevance was maximised, improving click-through rates and ensuring marketing spend was focused where it would deliver the highest impact.
Continuous optimisation of keywords, bidding strategies, and ad creatives also ensured campaigns remained competitive, delivering stronger performance and a higher return on ad spend over time.
THE RESULT
The digital transformation delivered significant results for Circuit Hospitality, benefiting both commercial performance and the customer experience.
The new website proved scalable and robust, handling high traffic during peak periods while making event packages easier to find and purchase. Clear navigation and streamlined user journeys contributed to stronger conversion rates and increased ticket sales.
At the same time, improved online visibility drove consistent organic traffic, with 212 target keywords now ranking in Google’s top 10, including 46 in the top three positions, strengthening Circuit Hospitality’s presence in a competitive market. Paid campaigns complemented this performance, generating over £150,000 in UK sales and demonstrating the impact of a targeted approach in reaching high-intent audiences and maximising return on investment.
“It’s been really satisfying to see how these changes have strengthened their online presence, improving visibility and making it easier for customers to discover and book their hospitality experiences. The results reflect the effort and collaboration that went into every stage of the project. We’re pleased to continue to work with them to build on the progress we’ve made so far.“
Lydia Campbell | Digital Experience Manager
EDGE Creative
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