Green Space Creations
DRIVING PEAK SEASON SALES THROUGH TARGETED DIGITAL MARKETING
Streamlining communication with customers and enhancing online visibility to drive enquiries and sales.
OVERVIEW
Located in Staffordshire, Green Space Creations specialise in crafting garden buildings for customers, providing aesthetic and functional outdoor spaces.
From premium garden rooms to spacious summerhouses and garden sheds, they manage the whole process, from bases and site visits through to electrics and installation. With the peak season approaching, they were looking to maximise sales through specialist marketing for garden buildings.
THE OBJECTIVES
DELIVERED THROUGH…
STREAMLINING COMMUNICATION USING WHATSAPP FOR BUSINESS
WhatsApp for Business was introduced to simplify customer communications, giving Green Space Creations a direct and efficient way to share updates on offers, products, and orders. The platform was also optimised for improved management of requests and orders via messages. This streamlined approach helped improve response times and strengthen customer relationships.
Alongside this, Green Space Creations’ social media profiles were optimised to ensure consistent brand messaging across all platforms, creating a cohesive and engaging experience for their audience.
STRATEGIC CONVERSION RATE OPTIMISATION
The website was optimised to make it easier for visitors to convert, with contact forms added to every product page. These pages doubled as landing pages for the Meta ads, creating a seamless journey for customers from ad click to enquiry.
A welcome emailer was integrated with the mailing list sign-up form, providing an additional touchpoint to nurture new leads and encourage future conversions.
TARGETED META ADVERTISING CAMPAIGNS
A highly targeted Meta ad campaign was initiated to increase awareness and generate more enquiries. The Ads were split-tested and optimised for maximum engagement, ensuring Green Space Creations reached the right audience at the right time.
A retargeting audience was developed to re-engage high-intent prospects and maintain awareness of their services, increasing the likelihood of conversion. While additional ads were added to the campaign around key events, including bank holidays and seasonal discounts, to support sales drives during periods of peak demand.
Alongside this, a series of organic social posts was created to support the paid advertising campaign, keeping audiences engaged and encouraging them to act. This included a video showing how to locate the showroom, helping guide potential customers.
THE RESULT
The campaigns delivered strong results for Green Space Creations, generating 21 enquiries at a cost of £106 per conversion. With an overall ad spend of £2,000 to date, the performance highlights the value of targeted digital marketing in driving peak season interest. On average an elite garden order is around £12,000 with sheds £1,500, meaning that the potential return from each enquiry represents a significant impact for the business.
“Working on this project was really rewarding. We streamlined their communications by introducing WhatsApp for Business, making improvements to the website to drive higher conversions, and running targeted Meta ad campaigns that delivered strong, high-value results throughout the peak season and beyond. The results speak for themselves! Enquiries and engagement increased significantly, and the campaigns generated a strong return on investment. We’re excited to build on this success with even more impactful campaigns as we approach their next peak season.”
Ellena Yapp | Account Manager
EDGE Creative
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