THE IMPORTANCE OF DIGITAL MARKETING: INVESTING IN MARKETING DURING ECONOMIC DOWNTURNS

28 March, 2025 | Other

When times are tough, businesses often make difficult choices about where to allocate their budgets. However, research shows that strategic

Home / Blog / Archives for EDGECreative

EDGE ANNOUNCE PARTNERSHIP WITH COMMUNITY APP TRUST HUDDLE 3 February, 2025 | EDGE News | 1 min read.

Read Blog

EDGE NAMES BIRMINGHAM HOSPICE AS CHARITY OF THE YEAR 27 January, 2025 | EDGE News | 2 min read.

Read Blog

WE’RE PROUD TO ASSIST CHILDREN’S HOME GROUP WITH GROWTH PLANS 1 August, 2024 | EDGE News | 2 min read.

Read Blog

EDGE CREATIVE APPOINTS JESSICA GREANEY AS MARKETING DIRECTOR 28 July, 2024 | EDGE News | 1 min read.

Read Blog

EDGE CREATIVE GIVE COLLEGE STUDENTS REAL-WORLD EXPERIENCE 12 June, 2024 | EDGE News | 1 min read.

Read Blog

EDGE CREATIVE CELEBRATES TRIO OF ACCOUNT WINS 28 May, 2024 | EDGE News | 1 min read.

Read Blog

EDGE NETWORKING EVENTS CONTINUE TO BE A SUCCESS 6 May, 2024 | EDGE News | 1 min read.

Read Blog

WHY DO YOU NEED A WEB CARE PLAN? 30 July, 2021 | Website Development | 3 min read.

Read Blog

Launching Our Latest Project: Vennersys 22 October, 2020 | EDGE News | 1 min read.

Read Blog

A step by step guide to building your first website or overhauling your existing one 4 September, 2020 | Website Development | 3 min read.

Read Blog

WHAT’S NEW IN WORDPRESS 5.3? 11 November, 2019 | Website Development | 3 min read.

Read Blog

img:is([sizes="auto" i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.safe-svg-cover{text-align:center;}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%;}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--color--primary:#24303c;--wp--preset--color--secondary:#e1231e;--wp--preset--color--tertiary:#415364;--wp--preset--color--grey:#556c7f;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}:root{--color-white:hsl(0,0%,100%);--color-neutral-10:hsl(40,7%,10%);--color-neutral-25:hsl(40,7%,25%);--color-neutral-50:hsl(40,7%,42%);--color-neutral-75:hsl(40,7%,67%);--color-neutral-90:hsl(40,7%,92%);--color-neutral:var(--color-neutral-50);--error-color:hsl(1,55%,51%);--color-black:#000;--color-primary:#24303c;--color-secondary:#e1231e;--color-tertiary:#415364;--color-grey:#556c7f;--color-light-grey:var(--color-neutral-75);--color-links:var(--color-primary);--color-boldit:#aeed08;--footer-text:#68768d;}.broken_link,a.broken_link{text-decoration:line-through;}@media only screen and (max-width: 1199px){.team__job{padding:15px 0px;}}.offerslist{text-align:left;}.c-offers_sticky .c-edge__content .c-btn{margin-left:0 !important;margin-top:1.5rem !important;}.c-offers_sticky .c-edge__content{text-align:left !important;}.review__container .quoteMarks{margin-bottom:0px;}@media only screen and (min-width: 900px){.postid-439380 .project-intro__section--banner .c-section__content{justify-content:flex-start;}.postid-439380 .project-intro__section--banner .c-section__content .project-intro__section--logo{max-width:450px;}}.pb-1{padding-bottom:1rem;}.pt-1{padding-top:1rem;}.pb-3{padding-bottom:3rem;}.pt-3{padding-top:3rem;}.slaverytbullets{margin-left:5rem;}@media only screen and (max-width: 600px){.slaverytbullets{margin-left:0;}}.post-440179 #c-project-evidence{padding-bottom:4rem;}@media only screen and (min-width: 1180px){.post-440179 .wp-block-column.is-vertically-aligned-stretch.is-layout-flow.wp-block-column-is-layout-flow{display:flex;flex-direction:column;justify-content:space-between;}}@media only screen and (min-width: 768px){.post-440179 .wp-block-column.is-vertically-aligned-stretch.is-layout-flow.wp-block-column-is-layout-flow{display:flex;flex-direction:column;}}.c-why-work__column .c-btn .c-btn--primary{z-index:1 !important;}.postid-440762 .project-intro__section--banner .c-section__content,.postid-440762 .project-intro__section--content .c-section__content{padding-bottom:30px;}.postid-440762 .project-intro__section--content{background:#2c1a59;background:linear-gradient(180deg,rgba(44,26,89,1) 0%,rgba(44,26,89,1) 3%,rgba(106,26,111,1) 39%,rgba(106,26,111,1) 100%);}.postid-440762 .project-task__section--large-media video{max-height:500px;align-items:flex-start;}.postid-440762 .project-task__section--results-image video{max-height:500px;}@media only screen and (min-width: 768px) .post-441401 div#c-project-summary .c-project-title{}.c-section_dark .c-edge__content p{color:#fff !important;}.page-contact aside.form-enquiry_wrap .wpcf7-form-control-wrap{width:auto;}.page-contact aside.form-enquiry_wrap .wpcf7-form-control-wrap .wpcf7-list-item{margin-left:0px;}.page-contact aside.form-enquiry_wrap div[data-id="sendmegroup"] > .form__group{margin-top:10px;}.page-contact aside.form-enquiry_wrap div[data-id="sendmegroup"] > .form__group > .form__label{font-size:.8rem;font-weight:bold;}.page-contact aside.form-enquiry_wrap div[data-id="sendmegroup"] > .form__group > .wpcf7-form-control-wrap > .wpcf7-form-control{display:flex;flex-direction:column;}.page-contact aside.form-enquiry_wrap div[data-id="sendmegroup"] > .form__group > .wpcf7-form-control-wrap > .wpcf7-form-control > span{margin-bottom:10px;font-size:.8rem;font-weight:bold;}.page-contact aside.form-enquiry_wrap div[data-id="sendmegroup"] > .form__group > .wpcf7-form-control-wrap > .wpcf7-form-control > span > label{display:flex;align-items:center;}.page-contact aside.form-enquiry_wrap div[data-id="sendmegroup"] > .form__group > .wpcf7-form-control-wrap > .wpcf7-form-control > span > label > input[type=radio]{margin-right:10px;}.butco-monitors .project-intro__section--image img{max-width:180%;position:relative;left:-40%;}.butco-monitors .c-section__content{padding-bottom:0;padding-top:30px;}.butco-monitors .project-intro__section--categories li a{background:#282827;color:#ec6608;}.butco-monitors .project-intro__section--categories li{padding:0 0px 10px 0;}.butco-monitors .project-intro__section--content .c-section__content{padding-bottom:100px;}.page-butco #c-project-results{background-color:#f8f8f8;padding-top:50px;}.page-butco #c-project-results .c-project-title{color:#ec6608;}.page-butco #c-project-results p{color:#282827;}.page-butco #c-project-task{background-color:#313130;background-blend-mode:exclusion;background-image:url("https://edge-creative.com/nitropack_static/JRINUJFOxhwLJrvUaKxgIqLncLQtJOmy/assets/images/optimized/rev-acd21d7/edge-creative.com/wp-content/uploads/2025/02/hexagon-pattern-dark-01.png");}.page-butco #c-project-task.nitro-lazy{background-image:none !important;}.page-butco #c-project-results{background-image:url("https://edge-creative.com/nitropack_static/JRINUJFOxhwLJrvUaKxgIqLncLQtJOmy/assets/images/optimized/rev-acd21d7/edge-creative.com/wp-content/uploads/2025/02/hexagon-pattern.png");}.page-butco #c-project-results.nitro-lazy{background-image:none !important;}.page-butco #c-project-evidence{background-color:#fff;}.page-butco .project-navigation__section{background-color:#fff;}.page-butco .project-navigation__section .c-project-nav-link a{color:#282827;}.page-butco .c-project__container .c-project-slider--arrow{background:#ec6608;}.page-butco .c-project__container .project-navigation__section .c-live-link{background-color:#ec6608;}.page-butco #c-project-testimonial .c-quote-icon svg{fill:#ec6608;}.page-butco .project-intro__section--content{background:#b92026;background:linear-gradient(0deg,rgba(185,32,38,1) 0%,rgba(236,102,8,1) 68%,rgba(236,102,8,0) 100%);}.sector-download-form-light .download-form{display:flex;flex-wrap:wrap;}.sector-download-form-light .download-form > div{flex:0 0 100%;max-width:100%;}.sector-download-form-light .download-form .download-form-halves{display:flex;flex-wrap:wrap;}.sector-download-form-light .download-form .download-form-half{flex:0 0 100%;max-width:100%;}.sector-download-form-light .wpcf7-form-control-wrap,.sector-download-form-light input{max-width:100%;display:block;}.sector-download-form-light input:not(input[type=submit]){display:block;background-color:#fff;width:100%;max-width:100%;margin-top:5px;padding:.75em 1em;border:none;color:#24313e;outline-color:var(--color-primary);}.sector-download-form-light input[type=submit]{margin-top:5px;border-radius:0px;background:var(--color-secondary);border:0;color:#fff;font-weight:700;}.sector-download-form-light input[type=submit]:hover{cursor:pointer;background:var(--color-primary);}.sector-download-form-light label{padding:15px;color:var(--color-tertiary);}.download-form-label{padding-bottom:0px !important;}.download-form-last{display:flex;padding-top:0px !important;}.download-form-last > span:first-child{flex:1;max-width:calc(100% - 150px);}.download-form-last > .wpcf7-submit{flex:0 0 150px;}.download-form-last .wpcf7-spinner{display:none;}.sector-download-form-light .wpcf7-checkbox label{padding:15px 0;display:flex;align-items:flex-start;}.sector-download-form-light .wpcf7-checkbox label input{flex:0 0 20px;max-width:20px;}.sector-download-form-light .wpcf7-checkbox label .wpcf7-list-item-label{flex:1;padding-left:15px;}@media (min-width: 768px){.single-sectors .move-left-heading{left:-55px;}}.single-sectors{--wp--preset--font-size--x-large:2.5rem;}@media (min-width: 576px){.single-sectors{--wp--preset--font-size--x-large:3.25rem;}}@media (min-width: 768px){.single-sectors{--wp--preset--font-size--x-large:4rem;}.sector-download-form-light .download-form .download-form-half{flex:0 0 50%;max-width:50%;}}@media (min-width: 1440px){.benefit-col-image{min-width:calc(( 100vw - 1440px ) / 2 + 33.3%) !important;margin-right:calc(0px - ( 100vw - 1440px ) / 2) !important;}}.single-sectors .sector-questions .wpcf7-form-control-wrap{width:auto !important;}@media (max-width: 600px){.sector-services .c-new-featured_services_list li:nth-child(odd) .service-header{background-color:#ebebeb;}.sector-services .c-new-featured_services_list li:nth-child(odd) .service-header h3{color:#415464;}}@media (min-width: 601px){.sector-services .c-new-featured_services_list .service-header h3{color:#415464;}}.sector-services .c-new-featured_services_list li .service-content p{color:#415464;}.sector-services .c-btn{display:none;}.sector-download-form-light .form__group--checkbox .wpcf7-form-control-wrap{width:auto;}.sector-download-form-light div[data-id="sendmegroup"] > .form__group{margin-top:10px;}.sector-download-form-light div[data-id="sendmegroup"] > .form__group > .form__label{font-size:.8rem;font-weight:bold;padding-top:0px;}.sector-download-form-light div[data-id="sendmegroup"] > .form__group > .wpcf7-form-control-wrap > .wpcf7-form-control{display:flex;flex-direction:column;}.sector-download-form-light div[data-id="sendmegroup"] > .form__group > .wpcf7-form-control-wrap > .wpcf7-form-control > span{margin-bottom:10px;font-size:.8rem;font-weight:bold;}.sector-download-form-light div[data-id="sendmegroup"] > .form__group > .wpcf7-form-control-wrap > .wpcf7-form-control > span > label{display:flex;align-items:center;padding:0px;}.sector-download-form-light div[data-id="sendmegroup"] > .form__group > .wpcf7-form-control-wrap > .wpcf7-form-control > span > label > input[type=radio]{margin-top:0px;margin-right:10px;width:auto;}@media (max-width: 600px){.sector-services .c-featured_service_heading_wrap{margin-bottom:0px !important;}}.sector-questions .wpcf7-select{padding:10px 20px;width:100%;background-color:#415464;color:#fff;border:none;}.casestudy-bhamhosp-banner::after{content:"";position:absolute;bottom:0;left:0;right:0;height:20%;}.single-post h1{font-size:2.6rem !important;}.single-post h2{font-size:2rem !important;}