DIGITAL PR AND SEO: HOW PR CAN HELP IMPROVE YOUR SEO PERFORMANCE
Search engine visibility is a major driver of online success, but ranking well isn’t just about keywords. One of the most overlooked ways to boost performance is through an integrated PR and SEO (search engine optimisation) strategy.
Digital PR helps you earn media coverage and secure high-quality backlinks from trusted sources, two factors that can significantly improve your site’s authority in the eyes of search engines.
On top of this, it builds brand awareness, attracts referral traffic, and supports long-term visibility. When combined with technical SEO and on-page optimisation, digital PR can be a game-changer, helping your website climb the rankings and connect with a wider, more engaged audience.
DIGITAL PR AND SEO EXPLAINED
Digital PR is a modern take on traditional public relations, focused on building a brand’s presence online rather than in print. It involves securing coverage on digital media platforms, earning backlinks from authoritative websites, and collaborating with online influencers, all with the goal of increasing visibility and credibility in the digital space.
Whereas SEO is the process of improving your website’s performance in search engine results. It includes tactics like keyword research, technical improvements, content creation, and backlink building, all designed to help your site rank higher when users search for relevant topics.
While they serve different functions, digital PR and SEO are closely connected.
WHY THEY BOTH GO HAND IN HAND
When done right, PR isn’t just about getting your name in the news, it’s a strategic tool that directly supports your SEO goals. That’s where having an integrated PR and SEO strategy comes in…
Digital PR helps you earn high-quality backlinks from reputable websites, which are one of the most important ranking factors for search engines. The more relevant and reputable the links, the stronger your domain authority, and the higher your chances of appearing at the top of search results.
Digital PR enhances your online presence by securing brand mentions and backlinks from high-authority publications. These features send strong, positive signals to search engines, directly improving your SEO and making it easier for customers to discover your content.
Moreover, consistent media coverage builds brand awareness and recall. As your consumers grow familiar with your brand from trusted sources, they are more likely to search for you directly.
This increase in branded searches not only boosts organic traffic but also signals to search engines that you are a recognised authority in your field, enhancing your online presence.
Unlike short-term marketing tactics, backlinks from digital PR continue to deliver value over time, strengthening your SEO performance long after the initial coverage goes live.
By combining digital PR with SEO, you’re not just getting your brand seen; you’re building the long-term trust, authority, and visibility required to stay competitive online.
METHODS THAT UTILISE BOTH DIGITAL PR AND SEO
Combining digital PR with your SEO strategy can significantly boost your online presence. Here are some key areas where your digital PR can enhance your SEO efforts:
Pitching publications with linkable assets: Including original research, comprehensive data studies, or engaging infographics offers valuable resources to enhance their stories. When publications include these assets, it often results in high-quality backlinks to your site. These backlinks are a vital signal to search engines that your content is authoritative and trustworthy.
Monitor unlinked brand mentions: Discovering instances where your brand is mentioned online without a direct link back to your website, presents a golden opportunity to request a backlink to your site. Transforming a simple mention into an asset that drives referral traffic.
HOW EDGE CREATIVE CAN UPGRADE YOUR PR AND SEO
At EDGE Creative, we’re an integrated Digital PR and Search engine optimisation agency helping businesses boost visibility and receive real results.
From creating keyword optimised content to securing high-quality backlinks, our experts align PR outreach with search optimisation, making every campaign stronger.
Want to take your online presence to the next level? Call us on 0121 355 8092 or email info@edge-creative.com.
