Mobile development will be a mammoth growth area in 2013, as more and more people become familiar with digital technology, mobile phones will become an ever more useful tool for consumers to browse information, products and services. Continue reading “The Benefits of Mobile Marketing”
Are You Using Video Marketing? You Should Be.
One of the fastest growing marketing assets is video production and is quickly becoming a very effective means of communicating with an audience. Are you utilising this growing medium? Continue reading “Are You Using Video Marketing? You Should Be.”
EDGEUCATION
SUMMARY
At EDGE Creative, we’re committed to nurturing the next generation of digital marketers and creatives. Through our apprenticeship programmes, marketing work experience opportunities, and partnerships with institutions such as BMet College, Birmingham City University, and the Sandwell Family of Colleges, we give young people the chance to gain hands-on experience, build confidence, and develop the skills they need to take their first steps into the industry. It’s a way for us to support early careers while also strengthening the local job market.
WHAT WE DO
Through our placements and internships, students and graduates get the chance to build real-world skills across a range of areas from long-form content writing and social media copy to campaign planning and delivery. Interns work closely with our team, shadowing individuals in different departments, contributing to live client projects, and getting involved behind the scenes on content shoots and digital campaigns. We also support their professional development, offering advice on sharpening LinkedIn profiles and preparing for life in the creative industries.
HEAR FROM OUR PREVIOUS PLACEMENTS
Curious about the impact of our work placements? Hear what past participants have to say about their marketing work experience with us.
“I’ve really enjoyed my time at EDGE. the atmosphere is professional and friendly, which made it really easy for me to settle in straight away. I would highly recommend an internship to anyone as it offers a real-life experience of being in a real working environment. This opportunity has been invaluable to my future career as a Graphic Designer.”
RUBY
“I’ve had a great time working with the team at EDGE. My time here has given me valuable insight into the industry and a deeper understanding of the various elements of marketing. Everything I’ve learnt here will be incredibly useful for my degree and future career.”
MAIREAD
“During my internship, I worked closely with the team, making the experience really hands-on through shadowing and gaining an understanding of how the agency works. I was also able to visit client sites and see content production first-hand, giving me a behind-the-scenes look at the creative aspect of digital marketing. The team also prioritised employee wellbeing through frequent team-building activities, making it a friendly environment.”
MIA
“EDGE’s commitment to helping nurture the next generation of professionals has made a significant impact on our students’ educational journey. The hands-on experience and insights they gained while working on this project are instrumental in shaping their future careers. We have received overwhelmingly positive feedback from the students regarding their placements, highlighting the supportive learning environment and the practical skills they have developed under your guidance. The dedication to mentoring and fostering their growth is deeply appreciated.”
DENISE HOPKINS
Birmingham Metropolitan College
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Book NowInternational Synergies
SUMMARY
International Synergies’ vision is to lead the transition to a global circular economy by helping governments, regional agencies, and private sector clients implement actionable and sustainable carbon-cutting initiatives.
Through their work, they play a crucial role in transforming the global economy from linear to circular, leading the way to a sustainable and carbon-free future across all sectors, from food manufacturing to infrastructure.
THE TASK
ISL approached us to strengthen their brand visibility and reputation as a global innovator in carbon-cutting technologies across both the public and private sectors.
With a growing international footprint and a 20-year legacy, they required a refreshed identity that reflected their expertise in sustainability and clearly set them apart from emerging start-ups. This included a strategic overhaul of their communications and a new website that showcased their values, legacy, and future ambitions.
Sustainability was central to the brief and needed to be reflected throughout, including in our graphic design and printing services, to deliver a suite of eco-conscious marketing materials that would help ensure visual consistency across all channels.
THE RESULT
We led a full rebrand, delivering a new identity grounded in sustainability and designed to reflect ISL’s experience and ambition. As part of this, a full set of brand guidelines was developed to maintain consistency across all touchpoints, reinforcing their professionalism and credibility.
Our work included designing and producing a cohesive range of print and digital assets, from brochures and business cards to banners and presentation decks, through our expert graphic design and printing services. All marketing materials used FSC-certified paper and low-ink, minimalist designs to reduce environmental impact.
A key deliverable was their new website – a clean, intuitive platform that clearly communicates ISL’s services, showcases their most impactful case studies, and supports stakeholder engagement. The site plays a central role in their marketing efforts, particularly around their leadership in renewable energy and circular innovation.
As a result, ISL now has a unified brand identity and a compelling online presence, enabling them to engage national and global audiences with confidence. Our marketing for renewable energy approach has positioned ISL as a trusted voice in sustainability, better equipped to lead conversations, build partnerships, and drive long-term impact.
It’s been a real pleasure working with the team at ISL. From shaping their brand to building their website and print materials, every part of the project reflected their passion for sustainability. It’s great to be part of something that has a real purpose behind it.
Ellena Yapp
Account Manager at EDGE Creative
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Book NowMay Business Consulting
SUMMARY
May Business Consulting (MBC) is an international business consultancy that helps organisations across the UK and Spain to grow, transform, and achieve peak performance. They solve business issues quickly, affordably and with lasting impact by offering experienced full-time and independent consultants, in-house Partners and a powerful sourcing capability.
THE RESULTS
As specialists in digital marketing for business consultants, the project focused on delivering a creative and modern brand refresh. Additional colours were introduced to breathe life into the brand, complimented by more contemporary typography and a reworked logo – all while maintaining the core elements of their existing identity.
Full brand guidelines and a toolkit of branded marketing materials were delivered as part of this project to ensure consistency across all marketing communications. These included brochures, banner stands, presentation templates, business cards, and a refreshed email signature, enabling the client to present a professional image at every touchpoint.
The website was streamlined to ensure both language versions were fully aligned and easy to manage within the CMS. We also improved the translation plugin functionality, ensured it was compliant with new EU rules, and integrated Google Analytics so the team could measure success moving forward.
A targeted LinkedIn strategy was also implemented, covering both the company page and key leadership profiles. By splitting the presence into two regional pages – UK and Spain – it allowed for more targeted messaging, which would in term drive more audience engagement.
To support long-term success, bespoke LinkedIn training was delivered to the MBC team. We also set up a brand kit in Canva, which included brand colours, imagery, fonts and logos. We also exported LinkedIn graphics from InDesign and built these in Canva as editable templates. These assets allowed the team to manage their digital presence in-house, with confidence and consistency, backed by a clear and strategic approach.
EDGE have been fast, professional, and provided fantastic advice and output for our brand refresh and website upgrade. We know we can rely on them. Louise and the team will always be first on our list when we’re preparing our next campaign.
Richard Bowden
UK Partner at May Business Consulting
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Book NowMADE Architecture
SUMMARY
MADE Architecture is an architectural and interior design firm based in Solihull, with a passion for creating spaces that are both functional and visually stunning.
Founded by Naveed Ahmed in 2010, the award-winning firm has earned a reputation for combining creative innovation with practical solutions, offering a range of services from architectural design to planning consultancy.
The MADE team are deeply committed to improving their local community. They regularly take on projects within the Birmingham area to help enhance the lives of the local community, such as the Islamic Centre of Britain, set to be one of Europe’s largest mosques.
THE RESULTS
Over the past twelve months, we’ve seen a remarkable transformation in their social media presence. Not only have their follower numbers grown, so have their engagement rates – a result of our efforts in creating compelling content and implementing a strong social media strategy.
Alongside this, our work on search engine optimisation, has boosted their online visibility, with improved search rankings driving meaningful traffic.
For example, between October 2024 and March 2025, website sessions increased by 141%, while engagement rates nearly doubled, rising from 24% to 49%.
Our overarching approach to marketing for architecture firms is all about creating a tailored strategy that speaks directly to the needs of their audience, and it’s been fantastic to see MADE Architecture thrive as a result.
KEY STATS / METRICS
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Book NowBirmingham Hospice
SUMMARY
Birmingham Hospice’s mission is to provide compassionate, expert end of life care for individuals living with terminal illness, as well as support for their families. With two sites in Birmingham and a range of community-based services, they offer vital support across the region.
Beyond their care services, Birmingham Hospice is deeply rooted in the local community, running a network of charity shops across the city and hosting a variety of fundraising events throughout the year. These efforts help ensure their essential services remain free for those who need them, relying on the support of the community to continue making a difference.
In just two months of TikTok management, the results saw a significant improvement in performance. After the first month, the number of followers increased by 27.9%, with a further 18.8% increase in the second month. An impressive average engagement rate of 5.2% across the two months far surpassed the platform’s charity accounts benchmark of 3.95%.
In terms of video performance, every TikTok posted during this period outperformed the average of 745 views for accounts with fewer than 5,000 followers. Some that particularly stood out were an emotional story that achieved 10.9K views and a TikTok trend with 12.1K views, both showcasing the effectiveness of leveraging popular sounds and trends.
Alongside TikTok management, we have also been supporting Birmingham Hospice with the design and creation of assets for their upcoming fundraising event campaigns. These include print and digital assets, such as posters, flyers, pull-up banners, as well as social media graphics to help promote the events and encourage donations.
Our team has also regained access to the hospice’s Google Ad Grant, unlocking free ad spend that had been inaccessible for over a year. This allowed us to launch targeted Google Ads campaigns promoting key services and donation opportunities, covering topics ranging from as Crisis Appeal to General Donations.
By combining creative content, strategic digital marketing, and targeted fundraising support, we’ve helped Birmingham Hospice amplify its mission and reach more people across multiple channels.
KEY STATS / METRICS
The incredible team at EDGE Creative has provided us with the strategy, tools and skills to grow our presence on TikTok. Their support is second to none, allowing us to be creative while also providing fresh, innovative ideas for content. It’s been brilliant to work with Ellena and the team and we’ve learned so much from their expertise.
Charlotte Bentley
Fundraising Marketing Manager
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Book NowButco
Summary
Butco are an energy and home services company based in Birmingham, providing boiler, central heating, and electrical support to customers across the West Midlands.
Through a team of fully qualified Gas Safe engineers and a 24-hour phone line to report boiler issues, Butco provide an expert service to thousands of homes around the region.
They have built a strong reputation on the personal aspect of their service, providing a faster and more individually tailored service than their nationwide competitors.
The Task
The Butco team were looking for an integrated digital marketing agency to help them create and build a new website which would generate increased leads, and result in new clients.
The first step was to wireframe and design a functional yet visually appealing website that would provide Butco’s audience with access to information on their extensive range of services. In doing so, we identified that Butco could benefit from a robust and effective SEO strategy that would target relevant and active keywords to help customers find Butco on Google.
We also set up analytics and heat mapping software to allow us to make further changes to the website based on customer preferences and behaviour. This resulted in the restructuring of certain pages, the implementation of clear buttons, and the careful management and regular addition of fresh content to the site.
The Results
The initial website design was a success, and the client was delighted with the layout, colouring, and functionality of our wireframes.
Our priority was to ensure that the keywords we targeted were actively being searched by Google users in the area. The keywords we devised and targeted and formed the backbone of all copy on the website along with the additional copy we would later produce for them.
Once the website went live, we curated a unique blog strategy that showcased areas of Butco’s expertise. This helped to build up a bank of content that would help users in the West Midlands find specific information regarding the services they were most interested in, with fresh content added to the website or data-driven changes made to the existing copy at least once a month.
We have now worked together for several years, targeting specific keywords at different times to keep a constant stream of new web traffic. This has resulted in the further optimisation of on-page SEO throughout the website, consistent updates to the core service pages, and the production of specific location pages for their areas of operation. Butco now rank on page one for 12 specifically targeted keywords, including “emergency gas boiler repair,” “boiler repair emergency,” and “emergency boiler repair,” which is searched almost 2,000 times every month.
We are currently working on a local SEO project designed to target the key areas that Butco operate in and drive local traffic to their website, generating useful leads. This has been done by creating designated landing pages for the major towns and areas that they operate in, optimised with keywords specific to that location.
EDGE have worked extremely hard to ensure the end results met our needs and expectations. We are very pleased with the final product. Nothing was too much trouble, and the staff were always receptive and helpful. I would highly recommend their services.
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Book NowCircuit Hospitality
Summary
Circuit Hospitality is a leading supplier of sports hospitality and events packages globally. Based in the UK, they specialise in providing first-class, luxury Premier League football, horse racing, and music concert experiences across both international and domestic markets.
Their close working relationships with several Premier League clubs, horse racing venues, and concert arenas allow them to provide a streamlined hospitality experience for new and repeat customers.
The task
Circuit Hospitality were seeking an integrated marketing agency to raise brand awareness and increase global ticket sales to a wider audience whilst improving their buying journey and user experience when engaging with their brand online.
Therefore, we needed to conduct an in-depth digital audit into the existing website user journey, customer buying behaviours, and data metrics. In addition, we thoroughly evaluated the UI of the Circuit website across multiple devices and browsers to identify performance issues.
Above all, our team wanted to ensure that the updated Circuit Hospitality website was easy to navigate and that the event packages were simple and fast to purchase, ensuring that the answers to any customer questions were available on the site.
The results
We moved the website to our dedicated hosting platform and cleaned up the backend of the website to reduce file size and improve performance. We implemented a monthly web maintenance package to ensure all plug-ins were updated and to keep the site secure. We implemented a comprehensive SEO strategy to ensure that the website would be seen when users searched for sporting hospitality tickets. This was achieved by on and off-page SEO deliverables including content creation, blog research, and consistent CRO (Conversation Rate Optimisation) modifications, such as redesigning core pages and moving key content into more visible areas. Now, 11 target keywords for Circuit have entered the top 10 Google search results, while 5 have managed to reach the top 5.
We have supported this with heat mapping and Google Analytics data, allowing us to analyse how customers use the website. For example, we noticed an increase in people clicking on the reviews logo which linked to their profile. As a result, we added a widget that pulled through reviews so users could see them without leaving the website, helping to increase dwell time and improve the chance of a user converting.
We devised multiple PPC campaigns for both UK and USA audiences to ensure that specific events were served to relevant target audiences. To date, our PPC campaigns have yielded strong results with sales upwards of £150,000 in the UK alone.
Our Growing Partnership…
This project required the careful balance of our omni-channel marketing approach and our expertise as a team to ensure that we integrated the data and processes between the website, SEO, PPC, content creation, and UX/UI work. We are still working closely with Circuit Hospitality as a technological consultant, continuing to identify areas of their user journey and internal processes that can be improved.
A full-scale digital transformation requires extensive research and consistent execution because of the many moving parts, but our strong working relationship with Circuit has allowed us to move quickly and execute data-led decisions effectively.
Since our work with the client is ongoing, we will be able to identify further opportunities driven by the sports and entertainment industry and customer buying behaviours, further improving the profitability of the business.
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Book NowForecast Finance
Summary
Forecast Finance are bridging, development and commercial finance experts based in Birmingham. Their team brings together more than 60 years of experience working in the finance market, with a focus on providing tailored financial solutions to their customers, ranging from short-term bridging loans to long-term borrowing plans.
The Task
Our scope of work included brand development, website creation, establishing a social media presence, and the design of marketing collateral such as business cards and pull-up banners.
Additionally, we focused on implementing an effective content marketing plan, centred on engaging with their audience through social media and email marketing.
The Results
Drawing on our team’s brand expertise, we created an identity for Forecast Finance which included a versatile logo, colour scheme and visually appealing brand imagery helping them to stand out in their industry.
Our team designed and built a new website which focused on highlighting their range of services and showcasing the expertise of their team through case studies.
On social media, we established a presence on Linkedin, chosen as the most suitable platform to communicate with their audience. The content plan we have established ensures regular communication with their audience through posts showcasing services, team activities, expertise, and relevant industry news.
Key metrics such as impressions, post reactions, clicks, and engagement rate have shown continued growth, helping to guide our content strategy as our work continues.
Email marketing has been employed to communicate directly with their extensive network of brokers and lenders. Branded email templates on Mailchimp facilitate the sharing of team knowledge and experience.
EDGE Creative are like an extension of our business, supporting us on all our marketing and event requirements. The quality of work, the knowledge and the service from the team is just first class.
The content we are putting out to our audience look great and the results in the engagement are very positive, we’re excited to see how much we can grow alongside EDGE.
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Book NowHappy Days
Summary
Happy Days operate a large group of nurseries in southwest England and the south of Wales, opening their first branch in 1991 and now controlling more than 20 sites across the region.
They care for around 2,000 children every single day and employ nearly 500 dedicated workers who provide a carefully curated and tailored experience for young learners.
Their approach is to use a specially crafted syllabus to prepare early years children for school in the most effective way possible, encouraging the development of key skills along the way.
The Task
Happy Days wanted to revamp their online presence, which included asking us to build a new bespoke website from the ground up with a focus on two key areas – the user experience and visual appeal.
We enhanced their graphic design and marketing materials while also auditing the current user journey on the website. The overall aim was to make their new website more visually appealing without losing their existing brand, which they loved, as well as making it simpler to navigate so that parents could easily find the information they needed.
They selected our marketing agency due to our experience in working with large national and international nurseries to deliver bespoke websites tailored to the educational sector.
Additionally, Happy Days wanted to change their SEO approach to make them more visible to a wider audience. They were already ranking on the first page successfully in the areas of the country they wanted to target, which meant we could focus our time on optimising the existing content rather than replacing it. This process involved adding regular blogs and fresh content to the website and fed heavily into the overall design process of their new website.
The Results
As the Happy Days team already like their established brand, our initial focus was to uplift and enhance their current branding rather than redesigning it. We created clear brand guidelines to ensure that all marketing collateral, including their new website, remains consistent.
Our team then organised a three-day on-site photoshoot with Happy Days at several of their nurseries. This allowed us to take staff headshots and promotional images of the children, team, and venue to be used across the website and social media graphics. We also collected video footage of interviews, nursery locations, and much more. These materials were then used as the basis for their marketing, providing that real-life visual element the client was looking for to showcase to parents their approach to teaching and share insight into a child’s day at Happy Days.
We conducted a large amount of research and performed an audit of the existing Happy Days website alongside those of their competitors. Our work involved investigating the performance of these websites in terms of search rankings in the geographical areas Happy Days were looking to target.
We also helped to set up their Google Analytics accounts to ensure that they can accurately measure and track their goals and conversions. Afterwards, we provided Happy Days with additional training so that their team could analyse Google Analytics 4 on their own and understand what the data means from a marketing perspective. We suggested SEO and website improvements based on these findings, including the addition of new pages, providing tools to help the user experience, and the development of a clear blog strategy.
Using these suggestions and the existing copy from the previous website as focal points, we built up a brand-new, bespoke website. This included custom layouts and design work, alongside the ground-up development of new tools and pages that would help site performance. We also added a search functionality where parents could find the Happy Day’s nurseries in their local area and be taken to a dedicated page for that location.
Finally, since Happy Days were already ranking well for search results in their targeted areas, it was key that we carried over as much relevant content as possible to the new website. Our writers then optimised this copy for SEO purposes, writing brand new pages in the same style and voice as existing ones.
Thank you for all your support and patience this year, we really appreciate it. The new website is amazing, thank you so much!
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