LEARN HOW TO GET YOUR BUSINESS SEEN WITH META ADS

As part of Meta, alongside Instagram and WhatsApp, Facebook remains one of the most powerful platforms for businesses to connect with their audience.

Whether you’re a small independent business or a larger company, a well-planned Facebook ads strategy can significantly boost your visibility, reach your ideal customers with precision, and deliver measurable results that drive real growth.

In this blog, we’ll explain how to grow your business with Facebook Ads and how working with a Facebook advertising specialist can help you make the most of your budget.

UNDERSTANDING YOUR AUDIENCE

The first and most crucial step in running effective Facebook ads is knowing exactly who you want to reach.

Facebook offers highly detailed targeting options, allowing you to focus on specific demographics such as age, gender, location, interests, job titles, and even online behaviours.


For example, if you run a coffee shop in Manchester, you can target local users who are interested in your products or follow similar pages. This level of accuracy ensures your ads are seen by the right people, helping you avoid wasted spend and get more value from your budget.

ESTABLISHING CLEAR GOALS FOR YOUR CAMPAIGN

As an established social media marketing agency, our Facebook advertising specialists understand how to set up and optimise your campaigns, target the right audience, create compelling ads, and monitor performance closely. This expertise ensures your advertising budget is spent wisely and delivers the best possible return.

Setting clear goals for your campaign is also an important part of the Facebook ads process. Before creating any ads, you need to be certain about what you want to achieve.

Facebook gives businesses plenty of flexibility when it comes to advertising. Whether you’re looking to build awareness or drive traffic to your business profile, the platform offers a wide range of ad formats and campaign objectives to help you reach the right people.

For example, if your goal is to generate leads, you might choose the Leads objective, allowing Meta to show your ads to users who are more likely to convert. In this case, built-in lead forms can make it easy for people to express interest without leaving the platform.

Defining your goals from the start not only helps you in selecting the right objective for your campaign but also ensures you can accurately measure the success of your campaign. Without clear goals, it’s difficult to create effective ads or assess their impact.

CHOOSING THE RIGHT AD FORMAT FOR YOUR CAMPAIGN

Choosing the right ad format doesn’t just come down to what you want to achieve, it also depends on the quality of your creative assets.

Strong imagery, engaging copy, and well-produced content can make a big difference, especially when deciding between different ad formats. Selecting an option that complements the assets you have will help your message land more effectively and improve overall campaign performance. Some of the most popular ad formats include:

Image Ads: These are simple image ads that appear across the news feed, Marketplace, and more, effectively capturing attention with a clear visual message.

Video Ads: Ideal for storytelling, these ads use video to market a product or service. They show up in Reels, Stories, the news feed, and other placements, driving high audience engagement and allowing for dynamic content delivery.

Carousel Ads: Showcase multiple images or products in a swipe-able format across the feed, Messenger, Stories, and the Audience Network. They capture attention by revealing additional visuals and work well for showcasing products, services, or brand stories.

Slideshow Ads: Slideshow ads are made up of 3 to 10 images or a single video that plays in a slideshow and work well in Stories, the feed, and the Audience Network.

Collection Ads: Designed for mobile, these offer a seamless browsing experience within Facebook’s mobile feed. They typically consist of a cover video or image, followed by product images, allowing users to explore and shop products directly within the app.

CREATING ENGAGING, AUTHENTIC CONTENT

When people scroll through their Facebook feed, it takes something eye-catching to make them pause. That’s why it’s vital for your ads to use strong visuals and get the message across clearly and simply, right from the start.

To get the most out of your Facebook ads, you need to have a good understanding of how they work. A strong Facebook ad should be functional, thoughtful, and lead people to something worthwhile.

From the format and structure to the messaging, targeting, and destination, effective Meta ads are never left to chance. Success comes from careful planning, continual testing, and a deep understanding of what makes your audience engage.

It’s not just about what the ad looks like, it’s how it performs, where it takes the user, and how it fits into a broader strategy. Every view should lead somewhere. And every campaign should be built with data and brand alignment in mind.

If you’re looking to get more from your Meta advertising, it’s worth working with a team that knows how to turn scrolling into action. As a social media marketing agency, our team of experts can help with that.

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    OPTIMISING YOUR BUDGET WITH TESTING

    Facebook advertising doesn’t have to come with a big price tag, but it does benefit from a bit of fine-tuning at the start. Smaller budgets can be a great way to begin testing what works for your audience, especially when you’re exploring different creatives, formats or messaging.

    That said, when it comes to lead generation or conversion-focused campaigns, it’s worth knowing how Meta’s algorithm works. To fully optimise campaign performance, Facebook typically needs around 50 conversions to exit the ‘learning phase’. With a modest budget, reaching that number can take a little bit longer, particularly if your targeting is quite specific or your conversion rates are still being refined.

    However, this doesn’t mean your campaign won’t work; it just means patience is key. With the right setup and realistic expectations, even smaller budgets can lead to valuable insights and steady results over time.

    We recommend starting with a modest daily or lifetime budget and creating different versions of your ad. For example, you might run the same ad with two different images or headlines.

    Facebook’s built-in tools then show you which performs best in terms of clicks, impressions or conversions. This process, called “A/B testing”, helps you make data-driven decisions and ensures you’re not wasting money on underperforming ads.

    Once you’ve found what works, you can increase your budget on those winning ads to reach even more people. Being strategic with spend, no matter the size, helps you get the most out of every penny.

    USING RETARGETING TO REACH INTERESTED PEOPLE AGAIN

    Not everyone will buy or sign up the first time they see your ad. Retargeting is a great way to show ads specifically to people who have already visited your website or interacted with your Facebook account.

    It works by using Facebook’s tracking tools to remember who’s engaged with you before and then showing them a follow-up ad as they scroll. It’s like a gentle nudge reminding them of what caught their eye and encouraging them to come back and take that next step, whether that’s completing a purchase, signing up, or just learning more.

    It’s a tried and tested way to convert interested visitors into customers, and it helps make the most of your budget by focusing on the audiences that are already halfway there.

    WHY WORK WITH A FACEBOOK ADVERTISING SPECIALIST?

    While Facebook ads can be powerful, managing them effectively can be complicated, especially if you’re new to digital marketing. Algorithms change, new features are added and knowing how to adjust campaigns for the best results takes experience.

    Our Facebook advertising specialists understand how to set up and optimise your campaigns, target the right audience, create compelling ads, and monitor performance closely. This expertise ensures your advertising budget is spent wisely and delivers the best possible return.

    READY TO GET YOUR BUSINESS SEEN ON FACEBOOK?

    If you’re curious about Facebook advertising but not quite sure where to begin, our team of Facebook advertising specialists are here to help. We’ll take the time to break things down, answer your questions, and guide you through setting up a campaign that suits your business and goals. As a PPC Agency and social media marketing agency, we have the tools and experience to build tailored campaigns that deliver results you can measure.

    Ready to take your digital strategy further? Let’s talk about what’s possible.

    If you’re looking to get started with Facebook ads, get in touch today to discuss your requirements in more detail. Call us on 0121 355 8092 or email info@edge-creative.com

    Why You Need to Use Video Marketing for Social Media

    Discover the importance of video marketing works, and why it is crucial for your social media strategy:

    No matter your business, video marketing is almost essential in the modern day. It is versatile, engaging, and excellent at promoting your brand in a memorable way to potentially tens of thousands of people.

    This is especially true on social media, where short-form video content is continually and automatically pushed onto user feeds.

    Read on to find out the ins and outs of using videos marketing for social media and the impact it could have on your business!

    WHY VIDEO MARKETING IS IMPORTANT?

    Gone are the days when video marketing was a complex, time-consuming, and expensive investment. Nowadays, it is accessible to everyone, and you don’t need tens of thousands of pounds worth of video equipment to tell a compelling, funny, or interesting story.

    Plus, the last few years have demonstrated the incredible ongoing growth of short-form, user generated content through TikTok, YouTube Shorts and Instagram Reels,

    10 years ago, a YouTube video from a popular channel or musician would often take several months or years to reach the 10-million-view mark. Of course this varied depending on several factors, but it is now not uncommon for YouTube shorts or TikTok videos from mid-sized or even new accounts to reach that number in just a few weeks or days.

    The demand is very clearly there, with a 2024 HubSpot blog declaring that users are 52% more likely to share videos than other types of content, 75% of users watch short-form video on their mobile phones, and 89% of consumers want to see more videos from brands.

    7 TIPS FOR VIDEO MARKETING BEST PRACTICES

    The aim of your videos should be to be seen and engaged with by your target audience. That means your total view count only tells half the story; if a hundred people see your video but no one likes, follows, or visits your website, what was the point? 

    It is also worth remembering that social media algorithms are fluid and can be unforgiving in how they treat your content, so not every video will be a success. Make sure to learn as you go and adapt as the landscape changes around you!

    There are a few steps you need to take to create compelling and successful social media videos that will help you grow your audience and reach. As the social media marketing experts, here’s what we suggest:

    1.  KNOW YOUR AUDIENCE – Understanding who you most want to see your video and then interact with your page or website is the first stage in producing the content you need to succeed. If you create your video with those people in mind, it is more likely to engage them! Consider creating customer personas to get a better idea of who to target when you make your content.

    2.  KNOW YOUR PLATFORM – Different social media platforms have unique audiences and optimal video formats. Tailor your content to fit the platform. For instance, Instagram Reels, TikTok and YouTube Shorts are ideal for quick, engaging clips, while a longer-form video is likely better suited for a standard YouTube video, a detailed LinkedIn post, or even hosted on your website. You could use your short videos to link out to the longer video for more information!

    3.  CREATE ENGAGING CONTENT – Focus on making your videos entertaining and informative, no matter the topic or type of video. Always use captivating thumbnails, compelling narratives, and high-quality visuals to attract and retain your audience, and it always helps to make your clips funny if possible. Additionally, be sure to post consistently as it can help retain your audience and maintain strong engagement levels.

    4.  LEVERAGE TRENDS AND HASHTAGS – Stay current by incorporating trending topics and hashtags relevant to your brand or video topic. Consider creating content specifically for these new trends if you catch them during their prime, as this can help vastly increase your visibility and, if your content is good enough, your chances of going viral.

    5.  HUMANISE YOUR BRAND – Show behind-the-scenes content and personal stories to build a connection with your audience. Authenticity resonates well with viewers, and being transparent about your business, workers, and operations can help build trust between you and your audience. Shout about the things your business is doing well but credit those who make it happen!

    6.  OPTIMISE FOR MOBILE – It is no secret that mobile browsing is only getting more common. As such, it is crucial to ensure your videos are mobile-friendly, as a significant portion of social media users access content via smartphones, and it can really help boost your brand reach. A 2024 Semrush blog demonstrated that, throughout 2023, mobile users accounted for 233% more unique website visits than those on desktop, however it was often the desktop users who were more engaged!

    7.  MEASURE PERFORMANCE – Use analytics tools to track the performance of your videos so that you can see which videos did well, which didn’t, and make changes to create more consistent and compelling content. Metrics like views, shares, comments, and watch time can provide insights into what has performed well and what might need changing in future.


    BOOST YOUR SOCIAL MEDIA SUCCESS TODAY

    Creating successful social media videos is an essential part of any modern marketing strategy. By understanding your audience, creating engaging content, and leveraging the latest platform features, your business can significantly enhance its online presence and attract more potential customers.

    Ready to elevate your video marketing strategy? Get in touch with the experts at EDGE Creative. As a social media marketing agency, we specialise in crafting compelling content that resonates with your target audience and drives engagement.

    Call our office on 0121 355 8092 or email info@edge-creative.com to find out how we can help your business thrive in the digital landscape!

    The Impact of TikTok: Influencing Social Media and SEO

    When putting together a marketing strategy for your business, it’s crucial to recognise the influence TikTok wields as a search engine:

    The world of social media is constantly shifting to meet the ever-changing demands of its users. As a result, TikTok has emerged as a key influence in not only how we consume content, but also how we search for it.

    In this blog, we’re going to examine the impact of social media platforms, including TikTok, as an alternative search engine to Google, particularly for instruction and demonstration centred content and highlight how TikTok’s popularity has influenced many of its rivals to pivot towards video-centric algorithms and features tailored for short video content.

    HOW TIKTOK HAS INFLUENCED COMPETITORS

    The seismic influence of TikTok on the digital landscape is particularly evident with the strategic shifts of some of its biggest competitors including Instagram, Facebook, X and even YouTube with its introduction of Shorts.

    After witnessing the explosive popularity of short-form video content on TikTok in recent years, rival platforms have taken action to tailor their algorithms towards a focus on this short-form video content.

    Facebook and Instagram have both embraced this shift with the Reels feature, which mirrors TikTok’s format and functionality. It was recently revealed that Instagram has overtaken TikTok as the world’s most downloaded app thanks largely to this.

    HOW CAN SOCIAL MEDIA BE UTILISED AS A SEARCH ENGINE?

    TikTok and Instagram offer a dynamic and interactive way to discover a wide range of content, especially when it comes to product demonstrations and “how to” tutorials.

    The TikTok and Instagram Reels formats excel in delivering instructional content through engaging videos, making them ideal platforms for learning, and exploring new topics in an easily digestible way.

    Whether the user is looking for help troubleshooting a technical issue, improve their marketing strategy or learn a new skill, the visual representation of instructions provides a more immersive learning experience compared to traditional text-based tutorials. 

    Users can simply search for keywords or hashtags relating to their query and access a mountain of user-generated content with unique insights and approaches.

    The algorithms also mean that the most relevant and popular video content is displayed at the top of search results, like Google, making it easy to find high-quality relevant content quickly.

    WHAT IS THE IMPACT OF USING SOCIAL MEDIA AS A SEARCH ENGINE?

    The emergence of using platforms like TikTok as a video search engine demonstrates a significant shift in how users navigate and consume content online.  

    In 2022 Google’s Vice President said that around 40% of young people don’t go to Google Maps or Search anymore when looking for a service or venue recommendation they go to TikTok or Instagram instead.

    Through combining social media and SEO, users are now presented with another way to discover content tailored to their specific interests.

    This provides another great opportunity for businesses to connect with a wide audience and provide them with an engaging experience through video. 

    Utilising search functionality, marketers can target specific keywords and search queries, ensuring their content remains relevant visible and trending for longer periods online.

    With social media’s growing influence, platforms have even more potential to expand their reach and user base, opening doors to new demographics and niches.

    On top of this, the inclusion of more robust analytics provides businesses with valuable insights into audience behaviour and preferences, which can then be fine-tuned within content strategies for maximum engagement.

    WHY ARE PEOPLE CHOOSING SOCIAL MEDIA OVER GOOGLE?

    The charm of social media over traditional search engines like Google comes from its ability to deliver content in short, snappy videos. In a world where time is of the essence, people want quick access to information. 

    Short video format caters perfectly to this need, as unlike Google, where users must sift through pages of search results, TikTok’s algorithm for example delivers a tailored feed of videos based on user behaviour, interests, and trending topics, providing a more engaging and efficient search experience for the user.

    HOW WILL THIS IMPACT WIDER MARKETING STRATEGIES?

    With the emergence of the social media search engine, there is likely to be a significant impact on wider marketing strategies, with video content likely to become essential for businesses looking to stay relevant and resonate with their target audiences. According to Sprout Social 81% of consumers want to see more short-form videos from brands in 2024.

    TikTok and Instagram’s popularity continues to rise, especially among younger demographics, resulting in more and more businesses recognising the need to adapt their marketing strategies to align with the platform’s format and audience preferences.

    With emphasis on creativity and storytelling, businesses can capture the attention of their desired audience and start to develop a stronger brand affinity, providing opportunities for users to engage and participate with content and develop a loyal community of followers.

    OPTIMISING VIDEO CAPTIONS FOR GOOGLE

    Optimising video captions for search engine visibility can extend your content’s reach beyond these platforms. While social media now primarily prioritises short-form video content, leveraging captions effectively can enhance your video’s discoverability on Google and other search engines. 

    Ensure that your captions are concise yet descriptive, incorporating relevant keywords and phrases that users might search for. Providing valuable context and information within your captions will increase the likelihood of your video appearing in Google’s featured snippets for related queries. 

    Additionally, consider including hashtags in your captions, as these can help categorise your content and improve its visibility across various platforms.

    Ultimately, by optimising your video captions strategically, you can maximise your content’s potential to rank in search results and attract a broader audience beyond a social media platform.

    NEED HELP INTEGRATING VIDEO CONTENT INTO YOUR MARKETING STRATEGY?

    If you’re looking to utilise the power of video search and incorporate video content into your wider marketing strategy, look no further. 

    Our team of experts are here to guide you every step of the way. From content creation to post and video optimisation, we’ll help you unlock your full potential and elevate your brand’s visibility in the digital landscape through video search engines.

    Get in touch with our team of marketing experts on 0121 355 8092.

    Maximising Your LinkedIn Value: Top Tips for Success

    When maximising your LinkedIn value, it’s important to consider the following:

    LinkedIn stands out as the go-to platform for professionals and businesses alike. However, just having a presence on the platform is not enough, you need to maximise your value on the platform.

    Whether you are a seasoned LinkedIn user or just getting started, these social media best practices from our experts will help you get the most out of your presence and create more engagement.

    POST CONTENT AT THE RIGHT TIME

    Timing is important when posting content on LinkedIn. It impacts who sees your posts and how they engage with your profile or business.

    A LinkedIn post has a typical shelf life of 24 hours. However, the post engagement will be at its highest when it is first published and appears in more feeds.

    Every audience is different, so you need to understand the unique behaviour patterns of the people you are trying to reach through audience profiling. Using the analytics tools to review your audience demographics and engagement patterns, will help you see when they are most active on the platform.

    Additionally, it is important to consider the days of the week; while weekdays typically see higher engagement, specific days may perform better for your audience than others.

    Experimentation and monitoring your post-performance can provide valuable insights into the ideal schedule.

    ENSURE HIGH-QUALITY VISUALS

    Visual content is the key to capturing your audience’s attention on LinkedIn. This content can be in the form of images or photographs, infographics, animations, presentations, videos, live streams, and carousels. According to Hootsuite, posts that feature visual content typically receive twice as much engagement as posts without.

    High-quality content can add context, draw viewers in, and make the content more memorable. In the competitive landscape of LinkedIn, where users are inundated with information, high-quality imagery distinguishes posts, making them stand out amidst the sea of content.

    When adding video content, you should always consider the format, content, and tone match your aim. The most successful posts are authentic, focus on one topic, and are typically less than 90 seconds long. Vertical videos also get great engagement on mobile.

    MAINTAIN AN UP-TO-DATE PROFILE

    Your LinkedIn profile acts as your online resume and professional showcase, so it needs to be current and comprehensive.

    Keep your profile updated with your recent accomplishments, skills, and experiences whenever they occur so that you can present yourself in the best possible light.

    Incorporating keywords relevant to your industry and target audience in your bio, job summaries and posts will help you become more discoverable in searches.

    EMBRACE BRANDED GRAPHICS

    Creating branded graphics adds a layer of professionalism and consistency to your LinkedIn presence. This can cover a variety of elements, from a company header image for your personal profile to using template designs for some of your posts.

    By including your company colours, logo, and typography, you are pushing a consistent brand that reinforces your identity, helps your audience recognise your content and builds trust in your business. These graphics can also include animated elements that help attract attention.

    DON’T LIMIT YOURSELF TO COMPANY PROFILES

    Employee advocacy can amplify your message and help your content reach a broader audience organically. According to LinkedIn, employee-shared content is viewed as 8 times more authentic and 7 times more likely to generate positive action than company-shared content.

    It fosters credibility, as messages shared by employees are perceived as more genuine and trustworthy than traditional corporate communications, humanising your brand and building a sense of community.

    FIND YOUR COMMUNITY

    Building a strong community on LinkedIn involves more than just accumulating connections; it’s about cultivating relationships with like-minded professionals. Identify potential clients, industry influencers, and thought leaders, and actively engage with their content.

    Practice online community management strategies to encourage the right people to join your network and participate in relevant discussions. By nurturing your community through genuine interactions and contributions, you’ll position yourself as a trusted authority in your field.

    ELEVATE YOUR SKILLS WITH AN EDGE MASTERCLASS

    To truly excel on LinkedIn and the world of social media, continual learning is needed.

    Here at EDGE, we provide professional development opportunities through our bespoke digital marketing masterclasses where you can improve your knowledge and learn best practices in a range of areas, including social media training for employees. Contact us today to find out how we can help you. Email info@edge-creative.com or call us on 0121 355 8092.

    8 Essential Social Media Tactics to Attract New Businesses

    When bringing in new business there are many areas to consider when developing your social media strategies:

    Social media is one of the most valuable tools available to businesses. A strong social presence can help you expand your brand reach, advertise your products or services, and pull in new business.

    You might be wondering what you can do to help boost results from your business social media accounts, so here are 8 essential tips straight from our digital agency in Birmingham that can help!

    1. CREATE SOCIAL MEDIA GOALS & OBJECTIVES

    Use your business aims and objectives to establish a relevant social media strategy. Ensure that your aims are specific, and you have a clear plan on how you can achieve them.

    These goals need to be measurable. Perhaps you want to increase the number of followers on your accounts by a certain amount or set a goal on the number of posts you put out in a month.

    There is no point creating goals that are too challenging or too simple, so setting realistic objectives with manageable deadlines is important to maintaining a positive social media presence. Prioritise these objectives to ensure team efforts and resources are best placed and used most efficiently, and make sure your goals will increase audience interactions to increase brand reach and recognition!

    2. GET AHEAD OF AND ANALYSE YOUR COMPETITORS

    It is important to identify and understand what social media strategies your competitors are using online and the engagement they are getting from various audiences. Take notice of the hashtags they use and the accounts they follow and think about how you could implement them into your own strategy.

    Consider the content they share, including the copy of their posts and any images or videos that are used alongside it. Use competitors as an opportunity to research your audience and what they will interact with! If you market to your audience while highlighting your USPs, that will help you stand out from the crowd of competitors.

    3. KNOW YOUR TARGET AUDIENCE

    Knowing your audience is vital for social media success. There are several questions about them that you will need to answer to get the right results, including:

    • When are your target audience likely to be online?
    • Which platforms do they use most?
    • How are you going to hold their attention?

    Younger demographics are likely to use Instagram and TikTok as their primary platforms, while the use of memes and short videos are likely to engage and appeal to them more. January 2023 statistics from Statista show that almost 31% of Instagram users and 38.5% of TikTok users are aged between 18 and 24.

    Professional and older audiences are more likely to use LinkedIn and Facebook with text and news-led posts dominating their feeds. Almost 45% of Facebook users are aged 35 or over, while 60% of LinkedIn users are young professionals, aged between 25 and 34.

    Consider using hashtag finder applications or services to find trending and relevant hashtags that will increase brand awareness within your target audience. Alternatively, this research can be conducted independently on the platform of your choice!

    4. CHOOSE THE RIGHT SOCIAL PLATFORM

    By understanding the social media usage of your target audience, you can then target those users on the platforms best suited to them and your business. This will help to drive engagement and brand reach within the social circles you are targeting most.

    For example, if you are mainly targeting business owners with B2B services, then you will want to focus your efforts on LinkedIn. If your audience is mainly young adults or teenagers, Instagram or TikTok may be the way forward.

    Utilising effective outreach and advertising campaigns, focused on your target audience, will guarantee that your business is seen by the relevant people.

    5. MAINTAIN YOUR BRAND IDENTITY

    Using your brand colours and relevant imagery and graphics on your posts will help create an identity for your profile and make your content stand out. However, remember to stick to a visual style recognisable to your customers.

    In your social posts, speak as you would on your website or in a blog or newsletter. This will help tie all your content together and give your customers a sense of comfort when interacting with you.

    However, you may want to make small tweaks depending on the platform, for example, more professional on LinkedIn and slightly cheekier on Instagram, but you should never stray too far from your original brand voice. This is key when considering hashtags or keywords that you wish to use, too.

    Consider creating business hashtags to allow your customers to post and create content about your products and services which you can then repost and respond to, further engaging your audience.

    6. SOCIAL MEDIA ANALYTICS

    Conduct a social media audit with a specialist to discover which channels and platforms will benefit you most for your target market, and to discover other opportunities for improving your social presence.

    Ensure you are tracking analytics to see which platforms are performing best for you, and focus efforts and resources on the platforms you have the highest levels of engagement. Don’t be afraid to research and ask your target market what will engage them, as gathering and acting upon data is important to grow your brand awareness.

    7. CREATE ENGAGING CONTENT

    This might seem obvious, but the content you produce needs to be interesting, helpful, and engaging for your audience. This could include varying the types of posts you make, switching between videos, images, text, and more, or ensuring that you are discussing trending topics.

    Consider creating animations, subtitled blogs, Q&As, meet the team posts, day in the life of a team member, behind the scenes insights or sharing polls as ways of engaging your target audience.

    Also, give your audience an incentive to interact with your business online as that would result in high engagements and even higher impressions. These could include tagging your business for a repost, giveaways, or competitions.

    8. KEEP POSTING CONSISTENTLY

    Consistency is key for consumer engagement and raising brand awareness, so make sure you are organised with posting. Keep a calendar to record what content you are going to post each week and plan and create content to post in advance. This also helps to ensure no opportunities for increased engagement are missed, such as from jumping on awareness days.

    Sticking to a schedule allows followers to know when to expect new content to ensure you hold their attention, while consistency makes it easier to build a rapport with your followers. Part of this consistency is to routinely like other posts, respond to comments, and follow interesting accounts.

    BUILD AND DEVELOP YOUR BRAND WITH A FREE AUDIT!

    The experts at our social media agency in Birmingham are on hand to help you grow and develop your social media accounts and strategy. Our team take pride in their ability to utilise a range of key social media tactics to successfully improve the performance and effectiveness of your accounts.

    You can currently claim a free brand audit worth over £750. Our experts will review your existing brand with the aim of identifying, how well your brand communicates compared to your competitors, including looking at social media. We will then give you some recommendations that can help you improve your position in your market.

    Claim your free audit today!

    Social Media SEO: How Social Media Can Benefit Your Business

    When developing your social media strategies it’s important to consider the effects social media SEO has by asking yourself;

    A strong social media presence is an important aspect for almost any business, especially if you rely on online customers for the majority of your income. But what you might not have considered is optimising your social media posts for SEO purposes.

    In the modern day, social media platforms are becoming a key source of information, with many people browsing these sites for specific information rather than Google, Bing, or any other search engine. That’s where social media SEO comes in.

    But what is social media SEO, how can your business utilise it, and what are the potential benefits? That’s what we’re here to tell you – read on!

    WHAT IS SOCIAL MEDIA SEO?

    Simply put, social media SEO is the process of combining organic social media and search engine optimisation strategies to maximise the effectiveness of your marketing efforts. By including relevant and important information, keywords, and features in your social media posts, people searching those platforms are more likely to be exposed to your company.

    There are several ways to optimise your social media SEO. For example, you will want to include captions, alt-text for images, and closed captions on videos to maximise visibility for people searching for specific information.

    Additionally, each social platform will have its own key strategies to aim for when tailoring your content, such as different keywords and hashtags depending on search norms of each platform.

    DO PEOPLE REALLY USE SOCIAL MEDIA TO SEARCH FOR INFORMATION?

    The popularity of social media is almost incomprehensible. In 2021, TikTok overtook Google as the most visited website on the internet, and it is estimated that around 35% of Gen Z internet users (born 1996 – 2010) use TikTok, Instagram, and Twitter as their primary search engine.

    There could be a number of reasons for this, but perhaps the most relevant is that many people will see local restaurants, breaking news, new trends, and more as they scroll through their feed. Then, if what they’ve seen intrigues them, they opt to search for more information within the app rather than taking the time to change to a web browser.

    Plus, several social media apps have in-built functionalities to help with specific searches, such as LinkedIn with job applications, Instagram with local businesses, Facebook reviews, and more.

    That means the answer is yes – a lot of people use social media as a search engine to find news stories, key information, data, and much more. That’s why it is crucial that you are optimising your social media posts to be found by users searching for information.

    UNDERSTANDING THE IMPORTANCE OF SOCIAL MEDIA SEO

    Realistically, social media SEO utilises the same principles as regular SEO. You aim to target specific search phrases or key information to help your business be seen by relevant people who are looking for the same thing. The only differences are the methods in which you go about optimising your page.

    The first and most important point is to have a business page set up on all the relevant social media platforms to you. Different platforms tend to have different demographics, so you will need to ensure you are targeting the right audience.

    Secondly, you will need to be creating unique, shareable, and engaging content to guarantee that it is seen by as many people as possible. Having the platform isn’t enough, you need a reason for people to visit it, and that comes entirely from what you post!

    Create a variety of informational and useful content, from blog-like posts to videos and everything in between! The content you produce forms the backbone of your social media strategy, which can affect your business in a number of positive ways.

    WHAT BENEFITS CAN SOCIAL MEDIA SEO HAVE ON YOUR BUSINESS?

    There are a number of reasons to start utilising social media SEO in your marketing strategy, especially if you’ve noticed that recent business hasn’t been as strong, or you aren’t regularly developing relevant leads.

    1. INCREASING VISIBILITY AND DISCOVERABILITY

    You want your business and its offering to be seen by the people who can benefit from it. If you offer B2B work, then you want to be seen by other businesses, if you make children’s clothing you want to be seen by parents, and so on.

    A strong social media strategy will help you target the people you need to reach, be it through targeted adverts or keyword and hashtag targeting, to ensure that anyone who needs you can find you. Plus, this kind of promotion helps you reach new audiences and people who may not know about your business already, increasing brand awareness.

    2. INCREASING SOCIAL PAGE GROWTH

    Social media can often have a snowball effect, in the sense that the more followers and interactions you get, the quicker those figures will grow. That’s why it’s important to grow your page independently of targeting your audience.

    When people interact with your posts, those interactions will appear on the feeds of other people who follow them, thus further expanding your reach. The larger your following, the more people interact with your posts, and the higher the number of eyes seeing your page!

    3. INCREASING CONVERSIONS

    By including inbound links to your website or shop from your social posts, you can help turn those leads into conversions. If the content you produce is interesting and helpful to the reader, they may be more inclined to follow any links in the post.

    Demonstrating that you have detailed industry knowledge in your posts and directing users to your website will help you boost business and increase your income.

    WORK WITH SOCIAL MEDIA CEO SPECIALISTS

    At EDGE Creative, our content writers work closely with the SEO team and our social media specialists to ensure that all our content achieves what it sets out to do. We have worked closely with businesses across the UK to develop and execute effective social media SEO strategies.

    If you’d like to benefit from our expertise, get in touch with our team today – you can even benefit from a free brand audit (worth £750) from the experts at our digital marketing agency to help review your brand positioning and identity!

    Call our office on 0121 355 8092 or email info@edge-creative.co.uk to find out exactly what we could do for you.

    Why Do Businesses Need to Segment Data to Accurately Report and Direct Marketing Efforts?

    When learning about data segmentation it’s important to know the following:

    In any business in any sector, data is important. Data comes in many forms, whether it’s the personal information of you and your employees, the contact details of your customers, or the profit margins and outgoings of your business.

    Data is what businesses need to operate, and one of the most efficient ways to organise and store this data is through segmentation.

    But what is data segmentation, what is it useful for, and why might you want to utilise it? Read on for the answers to these questions and more!

    THE ESSENTIALS: DATA, SEGMENTATION, AND SECURITY

    Data is at the core of any business, especially in the era of the internet. As a leading digital marketing agency in Birmingham, data plays a huge role in what we do by informing us of who to contact in a variety of situations.

    It also helps us see how our clients are performing in their various industries, too. From marketing to HR, payroll, and IT, data is what informs every department of every business what it is they should be working on.

    Data should be the driving force behind business decisions. Data helps you to respond to market trends, identify patterns in customer behaviour, and reduce expenditure, all of which should culminate in an increase in revenue if you respond accordingly.

    But with data comes complications. For one, there are security concerns, usually regarding how long data can be stored for and the ways in which it is used. For example, personal data must be collected willingly, legally, and with good reason, all of which should be outlined in your company’s privacy policy.

    Secondly, data needs to be stored effectively for it to be useful, especially when you’re dealing with large databases of potential leads or existing customers. This is where audience data segmentation comes into effect.

    DATA SEGMENTATION AND HOW BUSINESSES UTILISE IT

    Segmentation is the process of separating and organising a database into sections based on shared factors. We’ll explain the concept through an example:

    Imagine you own a national business, and therefore cater to clients from the Scottish Highlands to the sunny south coast. In this example, you might have a database of 6,000 leads.

    Let’s say you had prepared a marketing campaign tailored towards potential clients specifically in Northumberland. Combing through a database of 6,000 leads, each from different parts of the country, to identify which people you should contact would take an incredibly long time.

    By segmenting your data by location and storing them in separate locations, you will be able to select the “Northumberland” database and immediately send across your materials to just those people. With a full database that large, the Northumberland area might include upwards of 750 potential clients.

    By doing so manually, or even using filtering tools, you could miss some of those potential leads, or send irrelevant information to a client in Sussex by accident. Plus, it could take hours of administration work, whereas a segmented database could be contacted with a single click. This is why data segmentation is so important.

    Since we are a digital marketing company in Birmingham, we’ve used a marketing example, but this kind of data usage can be important for any aspect of a business.

    SEGMENTED DATABASES ARE CRUCIAL FOR YOUR MARKETING EFFORTS

    To effectively maintain and grow your client base, and therefore your revenue, a segmented and accurate database is key.

    The beauty of a segmented database is that your data can be organised according to any number of specific factors, provided you have access to the required data.

    That means you could have a database for existing clients in the automobile industry, or you might want to have a database for companies in the UK with a director whose surname is “Adams”, for whatever reason.

    This helps you not only target potential leads with correct and relevant information, but also to send communications and offers to existing customers to help retain them.

    If all your content is ending up the correct inboxes, your emails will be opened, and you will generate leads. Plus, if you have the right data, you could use business addresses to even send something physical to really stand out from the crowd.  

    GET IN TOUCH

    Want to get the best out of your existing database, or looking to start fresh and kickstart a new, targeted marketing campaign? We can help. As a specialist digital agency, our email and content marketing is tailored to the needs of your business and your clients.

    We can even help across other forms of marketing too, from building a brand-new website to developing your brand, our goal is seeing you succeed.

    To find out what we could do for you, drop an email to info@edge-creative.com or call the office on 0121 355 8092.

    How Will Marketing the Metaverse Transform Digital Marketing?

    In this post, we’ll cover the following:

    Facebook owner and potential ‘Illuminati alien lizardman’ Mark Zuckerberg both surprised and confused the world last year when he announced that his company was to be rebranded as “Meta”. Perhaps even more surprising was that he also revealed that Meta was developing a new virtual realm known as the “Metaverse.”


    In simple terms, the metaverse is an online augmented reality in which real people can live as avatars in a digital world. The aim is that in a few years, the Metaverse and other virtual reality platforms will become the norm for social and business interactions.


    But what does that mean for marketing? Read on for the insights of an expert within a leading marketing agency!


    WHAT IS THE METAVERSE?


    The Metaverse is a blend of augmented reality (AR) and virtual reality (VR) technology, which together creates a digital world in which people can explore, conduct business, and socialise.


    The aim of the Metaverse is to change the way we view and use technology. The Metaverse aims to be a hub of social interaction and business, which could affect everyone of a working age depending on how quickly this technology is adopted.


    Sceptics don’t see a complete overhaul of business practices happening any time soon, and instead think that the Metaverse could be a tool used in tandem with standard business practices. For example, you might use it for the occasional meeting or for presentations that require interactivity.


    Each individual user will have their own avatar and freely walk around a generated world. Exactly what the Metaverse will look like is a mystery, but using what has officially been released, it could entirely depend on where you choose to go.


    Some parts of the Metaverse may be designed to look like a busy city centre, while others might look like tropical islands, the countryside, or a fantasy world. Truth be told, each area in the Metaverse will probably look completely different depending on the developers’ ideas.


    What we do know is that some companies and wealthy individuals have already purchased plots of “land” and “real estate” within the metaverse, which they will likely be able to customise according to their vision.


    This means you might spot recognisable companies with branded structures or advertisements during your stay within this virtual reality, just like the real world.


    WHAT DOES THAT MEAN FOR MARKETING?


    As a leading digital marketing company in Birmingham, we are used to working in a fast-paced and ever-evolving industry. Should the Metaverse be as popular as those developing it hope, we could see a drastic change in the way online marketing is conducted.


    Since the Metaverse is an explorable and interactive virtual world, it is likely that the marketing utilised there will need to reflect that. You may see billboards and posters much like the real world, but you will also probably experience new forms of interactive marketing.


    For example, the very foundation of the Metaverse is virtual reality. VR technology is already being used to create more interactive, immersive, and physically challenging video games, such as Beat Saber or Superhot.


    This means that companies and brands could commission short, interactive games that you could play within the wider Metaverse that promote their products.


    You will also be able to create assets within the world that people can watch, use, or interact with that could promote your product. These could include menus, puzzles, pictures, or whole spaces within the Metaverse for users to explore.


    And, with plots of virtual land going to the highest bidder, you might see branded buildings, like skyscrapers or shops, in which you can engage with their products or services. These might include full game rooms, mock-ups of the inside of their shops, and more. In many ways, the possibilities truly are endless.


    WHICH BUSINESSES COULD WIN WITH THE MOVE TO META MARKETING?


    Marketing is not as simple as putting a few adverts out on social media. The businesses that will benefit from a move to Meta marketing are those that innovate and adapt the fastest.


    The interactivity of the Metaverse is one of its key selling points, meaning that the companies who utilise those points first will likely be the initial winners. Producing some kind of game or story that the user can play and interact with could be the first step in winning over the Metaverse audience.


    Some companies have tried to make games in the past. Two examples that come to mind are Sneak King, a game from Burger King in which you quietly feed random members of the public Whoppers, and the KFC dating simulator (no, I’m not joking), I Love You, Colonel Sanders!


    While these are on the extreme end of interactivity, it is ingenuity and daringness like this which could be key in Metaverse marketing. If a VR experience releases inside the Metaverse early on in its lifetime, that is likely to be picked up by new users to the platform, news sites, internet personalities, and more.


    But it isn’t just games that can utilise this VR technology to get ahead of the competition; businesses could offer experiences or virtual tours of their work sites. For example, a brewery could faithfully reproduce the inside of their building and have virtual guests take a tour without impacting the workflow and hygiene of the original site.


    Perhaps businesses working in skyscrapers could reproduce their office space and the view they have of the city around them. Maybe travel agencies could give teaser experiences for customers looking at travelling around the world, by letting them visit certain tourist destinations from the comfort of their home.


    Once the technology has been ironed out, and costs are accessible for a wide range of users, any company willing to create something new and exciting could win big. If they offered something unique in a VR space that is accessible only by purchasing their product and receiving a code, for example, then they could increase sales as a result.


    METAVERSE MARKETING STILL NEEDS IMPROVEMENTS FOR THE BETTER


    Regardless of what we speculate, the reality is that the Metaverse still needs time to develop, and marketing within that space will naturally evolve on its own.


    It’s impossible to predict exactly what will transpire, as every company with have their own approaches and ideas on what they think will work, and what won’t.


    We believe that the interactivity aspect of the Metaverse is what should be utilised first. Our expertise as a leading digital agency in the West Midlands gives us a good idea of what will be effective, even if the Metaverse hasn’t yet taken shape.


    TALK TO THE EXPERTS


    Our knowledge can help your business achieve its goals. Though we are a digital marketing agency in Sutton Coldfield, we have helped businesses throughout the UK grow their customer base and increase revenue.


    We can handle all your business marketing needs, from website design and development to SEO strategies, social media management, and content production.


    If you’d like to benefit from our expertise, or you’d like to find out more about what we do, get in touch today by emailing info@edge-creative.com or calling the office on 0121 355 8092.

    Why Should Your Business Be on TikTok?

    In this post, we’ll cover the following:

    If you’ve not heard of Tiktok, I’m not too sure where you’ve been! It’s the new(ish) video content creation platform taking the world by storm. Whether you’re a total newbie or an avid user, we are about to give you the low down on the latest social media app that has more than 1 billion monthly active users!

    With figures like that there’s no question why so many businesses are joining the fastest growing social media platform to promote their brand. Ever wondered how it works and how you can see a profitable return? Here’s the low down on TikTok.

    WHAT IS TIKTOK?

    So where do we begin? We’ll give you a quick background overview.

    Chinese company ByteDance launched TikTok back in 2016, but it wasn’t until 2018 that it made it’s way west and hit Europe and the US – as ByteDance bought the popular lip-syncing video app Musical.ly and combined the two to create TikTok in 2017.

    Since then, the app has developed and grown to an enormous scale, with some arguing (mostly the younger generations) that it’s the biggest social media platform on the planet! Being a short-form video content-only app, you can post videos from 15 seconds to 10 minutes all whilst adding transitions, effects, stickers, filters, and augmented reality to your videos.

    HOW DOES IT WORK?

    As the algorithm of the app essentially goes off engagement and interactions, the way to grow on the platform is by posting entertaining or educational/informative posts. From each interaction, whether that’s a like, comment or share, the TikTok algorithm will push your content to a wider audience.

    Sound easy? It does until you remember you’re competing with the millions of other TikTok’s posted daily. But if you’re staying active, posting eye-catching, relevant, entertaining videos and jumping on the latest trends, you are already on the way to TikTok stardom!

    Due to its rapid growth, many creators and businesses alike have joined the platform and because of its unique algorithm, lots of smaller companies have been able to grow a large following faster than on any other social media platform. This in turn can see an increase in sales and conversions for your brand or business.

    WHY YOUR BUSINESS SHOULD BE ON TIKTOK

    With 62% of Tiktok users being aged 16-29, it’s a great way to get your name out to the next generation of entrepreneurs, buyers, young professionals, employees or customers and clients.

    Tiktok also has the highest engagement rate of any other social media platform. Both nano to mega-influencers are able to go viral and promote products regardless of the size of the account, which makes influencer marketing on Tiktok sometimes a lot more effective as the creators’ following size doesn’t necessarily matter.

    Giving your brand a face or multiple faces makes your business more personable, which will invite people to learn more about it, from showcasing behind-the-scenes footage to teasing new releases or posting entertaining videos relevant to your business. By getting involved in the latest TikTok trends, your business’ posts will reach more people and places from all over the world.

    WHAT TO EXPECT FROM 2022

    It is predicted that TikTok will continue to rise throughout 2022, mirroring the 50% increase in growth each year since 2020.

    Not only that but according to Hootsuite, consumer spending on the platform increased by 71% in 2021 and is expected to grow again in 2022.

    Taking into consideration this continuous growth, more businesses are transitioning their focus to TikTok as it is a platform where the possibilities of “going viral” are higher than any other social media channel. This substantially increases the chances of a business obtaining organic brand awareness without spending too much from the marketing budget. In addition, 73% of users reported that they feel more connected with brands that use the platform and 63% feel influenced to make a purchase even if they were not planning to.

    HOW SHOULD A BUSINESS APPROACH TIKTOK?

    Following trends on TikTok but giving it a twist it’s what makes a video go viral. From fashion to accounting, there are many ways you can apply the trends to your business.

    Bear it in mind: Trends on TikTok come and go, sometimes within a week or even less. It’s therefore essential you stay ahead of the curve – creating content in real time and jumping on trends to maximise brand reach.

    EDGE CREATIVE

    If you’re new to TikTok or any other social media platform, the idea of jumping in front of a camera to promote your business can seem daunting. To make it less scary, EDGE Creative can offer the support and guidance you might need to help you grow on these platforms and ease your mind.

    Whether it’s helping you come up with the ideas, devising an effective strategy that will help your business grow or filming, editing, and uploading the content – EDGE will be side to side with you to ensure you thrive with the best content. 

    Call us on 0121 355 8092 today.

    The Clubhouse App One Year on: What’s Changed?

    In this post, we’ll cover the following:

    Joining the social networking scene in April 2020, the invite-only, audio-only Clubhouse app has rapidly become a huge success – surging in popularity and developing fast.

    Launched by Paul Davidson and Rohan Seth, the app facilitates the auditory communication for groups of up to 5,000 users and was in high demand when individuals were unable to meet up in person throughout the coronavirus pandemic.

    No posts, no photos, no videos – simply audio, Clubhouse is the app revolutionising the the ways of social networking.

    PROGRESS A YEAR FROM LAUNCH

    Since cementing its status as one of the trendiest social media apps in 2020, Clubhouse has become increasingly popular and only gotten stronger in turn. Increasing its momentum, the app secured funding from Andreessen Horowitz – a venture capital firm – in January of this year. Word is, that this firm has invested approximately $100 million and gave Clubhouse a whopping $1 billion valuation.

    Not only has Clubhouse become a financial success, but due to it’s rise in demand, a version of the app suitable for Android should hit Google Play within a couple of months – making it more accessible for businesses and users. The co-founder of this social media success, Paul Davidson, confirmed this rumour and stated that his development team is working hard to bring the invite-only social audio app to the Android family.

    Davidson further claimed his intention to make the app open to all, dropping the app’s ‘invite only’ mechanic within the next few months, and opening up the apps potential to everyone. This was specifically to include the ‘many incredible creators’ of the app that are yet to make use of it, and that have a large following on other social networking platforms.

    HAS THE CLUBHOUSE APP FACED ANY CHALLENGES DURING THIS PAST YEAR?

    Though the Clubhouse app has become a social media masterpiece over the last year, it has faced a few challenges due to its elite status and vast popularity.

    Firstly, due to the apps absence on Android devices, fake versions of the app have been created which fools users to download to their device and then infects their software with malware. For example, BlackRock. This is created with the aim of stealing users login credentials, and to date, it is said to have stolen data from more than 450 services including Amazon, Twitter, and Facebook.

    Secondly, the app has faced some issues with regard to hate speech and abuse. Users have been given the gift of near anonymity, however some users have abused this, leading to a circulation of negative speech in the social networking world. As a result, the platform introduces community moderation guidelines in October in an attempt to reduce malicious behaviours’ during app use.

    EMERGING AUDIO FEATURES ON OTHER PLATFORMS

    Due to the vast success of the Clubhouse app, many other social media platforms are following suit and developing similar social audio features. LinkedIn for example is the latest digital platform to confirm that it is working on a social-audio experience like that of Clubhouse.

    In contrast to networking, social media platforms such as Twitter and Facebook have released plans to create an audio feature that is tethered to user’s professional identities rather than social ones. This feature is to include a stage showing current speakers. Users will be given the choice to join a room, leave a room, react to comments or request to speak. They are yet to specify a date for public release of this audio networking feature but have stated their plans to start beta testing very soon.

    Twitter has also recently launched the feature of hosting live audio rooms in a Clubhouse-like attempt and Facebook is currently working to create a Clubhouse competitor that is expected to launch sometime this year. Spotify has further announced that it has acquired Betty Labs – Clubhouse rival – to launch live audio experiences in the next few months.

    EDGE CREATIVE

    At EDGE creative, we’re inspired by the success of Clubhouse and through an infusion of both traditional and digital platforms, we devise bespoke marketing solutions that make an impact.

    We are passionate about social networking and with social media being one of the most popular online activities, it is important that your social media marketing is up to par. If you’re looking at ways to improve your social media platforms or want to use Clubhouse effectively, we are here to help. Call our specialist team on 0121 355 8092 or email info@edge-creative.com.

    The Clubhouse App: Is This the New Age of Social Networking?

    In this blog we will discuss what you need to know about the Clubhouse app:

    Clubhouse is the new app on the block – it’s invite-only, audio-only and is quickly gaining traction.

    Launched at the start of the pandemic by Silicon Valley entrepreneurs Paul Davison and Rohan Seth, the app is quickly gaining recognition and popularity, with celebrity users from Kanye West through to tech giants Elon Musk and Mark Zuckerberg. Last month it burst into the mainstream with Elon Musk maxing out the room limit of 5000, resulting in the conversation being live streamed on YouTube.

    With everyone unable to meet in person, and the restrictions implemented by the pandemic bringing a new desire to expand your knowledge and be productive with your time, the app holds a lot of potential. It’s combination of the nature of a TEDx talks podcast, a radio talk show and the room-like features of Houseparty offers a platform for sharing information globally, and hints towards a new age of social networking events.

    HOW TO GAIN ACCESS?

    Access is by invitation only.

    A current user must invite you using one of their initial two invites. Once invited, you will receive a link via text through which you can create an account and select your topics of interest. The more information you share, the more rooms and people (therefore, knowledge) you will have access to.

    HOW DOES IT WORK?

    The app allows its users to create conversations in private rooms. A certain number of people talk within a room, and other users have the option to join as a listener. Although many people use the app to communicate with friends, you can also listen in to talks with the famous and influential. Much like a lecture or seminar, you can raise your hand to request to talk (e.g. to ask a question). This allows for a constant sharing of knowledge and topical conversations.

    Also, everything is in real-time. Much like a phone call, when a conversation ends, the call is over. The app does not allow conversations to be recorded and stored. You have to catch it as it happens.

    THE FUTURE OF THE CLUBHOUSE APP

    Currently, the app is very exclusive, which does limit its capacity to share knowledge and connect people across the global. However, for those who have not yet scored an invite, hope is on the horizon. The creators have mentioned that they plan to make Clubhouse accessible to the world in 2021.

    This could open the app’s information-circulation potential to the masses, opening the prospect of a new, worldwide method of networking.

    At EDGE Creative, we’re passionate about building long-lasting connections with others. This is part of the reason we love our networking events so much.

    Unfortunately due to the coronavirus pandemic, we haven’t been able to meet in person. During the last year, we’ve been hosting our own leadership discussions over Zoom, so we certainly understand the attraction to Clubhouse.

    If you want to find out more about our events, upcoming leadership discussions or want to use Clubhouse effectively, we can help. Call our expert team on 0121 355 8092 or email info@edge-creative.com.

    Don’t forget! Once you’re a member, follow @edgecreative and/or our Creative Director Louise Panayides.