Summary
Rio’s Blinds are a Birmingham-based company specialising in custom, made-to-measure blinds. They travel across the midlands with a focus on two main things: quality of service and speed, which is why they strive to offer a same-day service wherever possible and even offer free quotations and fitting.
They are proud to offer a huge variety of blinds to their customers that will fit seamlessly with the style and feel of their home, which can be made-to-measure depending on the customer’s needs.
The team at Rios Blinds reached out to us in 2022 for help with optimising their existing Facebook advertising campaign. They were generating large numbers of leads at the time, but only a fraction of these were relevant to their intended audience.
The Task
Rios Blinds needed to make sure that they were targeting the right people with their adverts to help save both time and money.
Due to the custom, made-to-measure aspect of their blinds, Rios require the customers to arrange a visit to their home, at a time suitable to them, to provide an accurate quote.
However, many people who interacted with their previous ad campaign were expecting instant quotes and were uninterested in arranging a visit.
As Rios were paying for each enquiry, this meant that they were spending money on people who weren’t the right fit for their service. Our job was to ensure that the adverts were finding the right audience so that the majority of quote requests were from legitimate, relevant customers.
The Results
We started this project by first designing brand new adverts for Rios Blinds which both appealed to the target audience on Facebook and included details about the quotation process. We emphasised in the copy that customers would need to book an appointment to receive a free quotation, given that the blinds would need to be measured to the exact specifications of the window.
We also pushed the tailored aspect of Rios Blinds, effectively communicating the specialist nature of their service so that potential customers with non-standard windows will be more interested in working with them.
Both these choices were made to reduce the amount of time wasted on customers who were looking for a different kind of service.
As a result of our new Facebook campaign, Rios Blinds has seen 360 new, legitimate leads in the first two months, and this continues to grow.
We will continue working with Rios Blinds to tweak their social media advertising with the hopes of attracting more business from a wider range of sources.
It’s been rewarding being able to help Rio’s Blinds improve their quality of leads and target new customers through clear creative and messaging
What we can do for you
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