HOW OFTEN SHOULD YOU REFRESH YOUR WEBSITE
Your website often acts as a digital shop window, where potential customers can explore your products or services and get a sense of your brand.
When it comes to keeping your website effective and engaging, there are different levels of updates you can consider: a reskin, a refresh, or a full website redesign.
Each option caters to different needs and budgets, offering varying degrees of visual and functional changes.
In this blog, we’ll focus on the website refresh, a smart middle ground that updates and modernises your site without the disruption of a full rebuild.
HOW A WEBSITE REFRESH WORKS
A refresh selectively updates certain parts of your website including the content, layout, navigation, and design elements, all while keeping the existing structure and backend.
It’s more extensive than a reskin but less involved than a full redesign, creating a balance between visual updates and performance improvements.
This means it’s an ideal option for businesses wanting to modernise their site and boost engagement without starting from scratch.
WHAT’S TYPICALLY INCLUDED IN A REFRESH
A website refresh generally covers key updates across content, design, and user experience, helping your site feel more modern and functional.
Typical refreshes include:
- Reviewing and improving accessibility, layout, and responsiveness
- Updating key pages with new content, images, or calls-to-action
- Redesigning pages to better support content and conversion goals
- Refining navigation for a smoother user journey
- Introducing new sections or components where needed
- Enhancing visual design for consistency and alignment with updated branding
- Light performance improvements, such as optimising page load speed
WHO IS A WEBSITE REFRESH SUITED TO
A refresh is ideal for businesses that want to improve how their website looks and functions without completely rebuilding it.
It suits companies that have experienced brand growth, want to reflect updated messaging, or feel their current site isn’t engaging users effectively.
Essentially, if you’re looking for a meaningful update while keeping the core structure, a refresh is a perfect fit.
You can also explore our blog on the key signs your website needs updating to see if a refresh is the right choice for your business.
KEY BENEFITS OF A WEBSITE REFRESH
Refreshing your website allows you to modernise its look and feel, enhance the user experience, and incorporate brand or content updates, while keeping the core structure intact.
The result is a site that feels fresh, engaging, and aligned with your current brand identity, without the time, disruption, or expense of a full rebuild.
Beyond visual improvements, refreshing also provides the chance to fine-tune functionality, optimise navigation for a smoother user journey, and address accessibility considerations, ensuring every visitor can interact with your site effectively.
Additionally, it offers an opportunity to improve performance, update calls-to-action, and better support your business objectives, making your website more effective at engaging and converting users.
WHAT A REFRESH WON’T COVER
While a website refresh can deliver meaningful improvements, it’s important to understand its limitations:
It does not involve rebuilding the entire framework or replacing your content management system.
It won’t fix deeply embedded technical issues, legacy code, or large-scale performance problems.
For websites that are outdated, poorly structured, or require substantial functional improvements, a full redesign is usually the better option.
HOW OFTEN SHOULD YOU REFRESH YOUR WEBSITE
There isn’t a fixed schedule for when a website should be refreshed, it depends on your industry, business growth, and how quickly your brand or content evolves.
As a guideline, reviewing your website every 12–24 months can help keep it visually appealing, functional, and aligned with your business goals.
Regular refreshes ensure your site continues to engage visitors and support conversions without the time and cost of a full rebuild.
LOOKING TO GIVE YOUR WEBSITE A FRESH, MODERN FEEL?
As a leading web development agency can guide you through every stage of a website refresh, from planning and design to development and compliance checks.
By carefully updating your site’s content, layout, and visuals, we make sure it looks polished, functions seamlessly, and reflects your brand, all without the cost or disruption of a full redesign.
Contact us on info@edge-creative.com or call 0121 355 8092.
