Green Space Creations
DRIVING PEAK SEASON SALES THROUGH TARGETED DIGITAL MARKETING
Streamlining communication with customers and enhancing online visibility to drive enquiries and sales.
OVERVIEW
Located in Staffordshire, Green Space Creations specialise in crafting garden buildings for customers, providing aesthetic and functional outdoor spaces.
From premium garden rooms to spacious summerhouses and garden sheds, they manage the whole process, from bases and site visits through to electrics and installation. With the peak season approaching, they were looking to maximise sales through specialist marketing for garden buildings.
THE OBJECTIVES
DELIVERED THROUGH…
STREAMLINING COMMUNICATION USING WHATSAPP FOR BUSINESS
WhatsApp for Business was introduced to simplify customer communications, giving Green Space Creations a direct and efficient way to share updates on offers, products, and orders. The platform was also optimised to improve the management of enquiries and orders. This streamlined approach helped improve response times and strengthen customer relationships.
Alongside this, Green Space Creations’ social media profiles were optimised to ensure consistent brand messaging across all platforms, creating a cohesive and engaging experience for their audience.
TARGETED META ADVERTISING CAMPAIGNS
A highly targeted Meta ad campaign was initiated to increase awareness and generate enquiries. The ads were split-tested and optimised for maximum engagement, ensuring Green Space Creations reached the right audience at the right time.
A retargeting audience was developed to re-engage high-intent prospects and maintain brand visibility, increasing the chance of conversion. Additional ads were also added to the campaign around key events, including bank holidays and seasonal discounts.
As part of this campaign, a series of organic social posts were shared, providing further touchpoints and information. This included a video showing how to locate the showroom, helping guide potential customers.
STRATEGIC CONVERSION RATE OPTIMISATION
The website was optimised to make it easier for visitors to convert, with contact forms added to every product page. These pages doubled as landing pages for the Meta ads, creating a seamless journey for customers from ad click to enquiry.
A welcome emailer was integrated with the mailing list sign-up form, providing an additional touchpoint to nurture new leads and encourage future conversions.
THE RESULT
The campaign delivered strong results for Green Space Creations, generating enquiries at a cost of £106 per conversion, with an average order value of £12,000 for an elite garden order and £1,500 for a shed. Therefore, the potential return from each enquiry represents a significant impact for the business.
Working with EDGE has been great, and their support has been invaluable. Not only have we seen a real increase in enquiries coming through the website from the ads, but we’ve also had customers phone us to enquire or visit the store after seeing an ad, especially during sale promotions
We’re already planning for the next peak season with EDGE to make sure we achieve maximum impact, getting all the groundwork done while things are quieter. It’s been a really positive experience from start to finish.
David Maguire | Owner
Green Space Creations
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