H&G Recruitment - EDGE Creative

Summary

The Task

The Results

Team Members Involved on this Project

Karen

Lydia

Sean

Ryan

Summary

H&G Recruitment are a national organisation specialising in HGV driving, warehouse and supply chain jobs to the transport and logistics sector. Their extensive branch network allows them to provide both temporary and permanent staff to an endless range of business sectors. With a client base of national blue-chip companies, H&G are one of the UK’s leading recruitment agencies, driving growth for some of the UK’s best-known supermarkets and delivery companies.

The Task

H&G’s previous website was discouraging potential applicants as the job search proved to be complicated and the overall user journey was unsatisfactory, resulting in high bounce rates site wide. A drop in on-site conversions lead H&G to come to us as a marketing agency with the task of improving their website’s UX to produce an increase in job applications and CV uploads.

Through an extensive and detailed wireframing process, we mapped out a website that was both optimised for conversions and effectively communicated H&G’s brand identity and processes.

Through further digital techniques such as social media advertising, landing pages and PPC campaigns, we lead their target audience to relevant job listing pages and single pages to encourage them
to convert.

Social media branding project for H&G Recruitment

Website branding design for our client H&G Recruitment

Website homepage landing page branding design for our client H&G Recruitment

Improve website performance for our client H&G Recruitment

The Results

After launching the new website, our focus on the user experience resulted in an increase of 100% in CV uploads and 1400% in job applications. This took the previous conversion rate of the old website from 0.57% to 3.15% – an improvement of 450%.

Our SEO-friendly website saw conversions via organic traffic increase by over 400%. Social media and PPC activity resulted in a 254% increase of sessions to the website and 253% improvement in sessions from mobile devices.

We’ve complemented their increased business expansion with engaging landing pages to drive applications for roles with some of the UK’s biggest household names. We’ve also helped H&G celebrate their 15th and 16th anniversaries of trading with animated logos, social media skins and press releases in national publications.