MADE Architecture

Team Members Involved on this Project

Lou Lou
Lydia Lydia
Ellena Ellena
Irina Irina
Sean Sean

SUMMARY

MADE Architecture is an architectural and interior design firm based in Solihull, with a passion for creating spaces that are both functional and visually stunning. 

Founded by Naveed Ahmed in 2010, the award-winning firm has earned a reputation for combining creative innovation with practical solutions, offering a range of services from architectural design to planning consultancy.

The MADE team are deeply committed to improving their local community. They regularly take on projects within the Birmingham area to help enhance the lives of the local community, such as the Islamic Centre of Britain, set to be one of Europe’s largest mosques.

THE TASK

MADE Architecture wanted to reach a bigger audience and raise awareness about their work, with a focus on showcasing their expertise in the architecture space. They were looking to not only expand their visibility but also connect with potential clients and industry professionals.

We were initially tasked with achieving these goals through the social media management of their TikTok, Instagram, and LinkedIn. As a social media marketing agency, we crafted a content strategy that aligned with these objectives, enabling them to build credibility, engage with their audience, and ultimately position themselves as leaders in the industry. 

Utilising our experience as an architectural marketing agency, we recognised that incorporating videography services and organising content filming days to capture their ongoing projects was an effective way to achieve their goals on social media.

Additionally, by integrating best practices in digital visibility, we supported their broader online presence through tactics such as public relations and search engine optimisation to maximise reach and impact. 

THE RESULTS

Over the past twelve months, we’ve seen a remarkable transformation in their social media presence. Not only have their follower numbers grown, so have their engagement rates – a result of our efforts in creating compelling content and implementing a strong social media strategy.

Alongside this, our work on search engine optimisation, has boosted their online visibility, with improved search rankings driving meaningful traffic. 

For example, between October 2024 and March 2025, website sessions increased by 141%, while engagement rates nearly doubled, rising from 24% to 49%.

Our overarching approach to marketing for architecture firms is all about creating a tailored strategy that speaks directly to the needs of their audience, and it’s been fantastic to see MADE Architecture thrive as a result.

KEY STATS / METRICS

“We opted to partner with EDGE Creative due to their esteemed reputation and history of success. Their stellar strategies and unwavering commitment to remaining at the forefront of industry trends deeply impressed us, leading us to believe that they were ideally positioned to enhance our online visibility. 

Our collaboration with EDGE Creative has been characterised by seamless coordination and consistently outstanding outcomes. Their team embodies professionalism and creativity, consistently exceeding our expectations. Thanks to their expert guidance, our company’s social media engagement and reach have experienced remarkable growth, directly contributing to tangible advancements and triumphs. We are unequivocally delighted with our decision to align ourselves with EDGE Creative.”

Zain Ahmed

Managing Director at MADE Architecture

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