Sirus Automotive
DIGITAL STRATEGY & BRAND REFRESH
An integrated digital strategy to strengthen Sirus Automotive’s visibility for Motability WAVs, improve customer engagement, and deliver measurable growth.
OVERVIEW
Sirus Automotive is a specialist UK manufacturer of wheelchair accessible vehicles (WAVs). With over 20 years of experience, they design and engineer high-quality vehicle adaptations that enhance mobility, independence, and comfort for disabled drivers and passengers.
Operating in a highly specialist and competitive sector, Sirus needed a digital presence that reflected their values of accessibility, quality, and care, while also driving stronger performance online and generating leads for their range of Motability WAVs.
THE OBJECTIVES
DELIVERED THROUGH…
A CONSISTENT BRAND IDENTITY
A refreshed brand identity was delivered to ensure consistency across all channels and alignment with customer needs.
Through collaborative meetings, we defined the new brand tone, language, and key audience touchpoints, creating a consistent visual identity to use across all marketing.
USER-CENTRED WEBSITE UPDATES
The website was restructured to make it easier for customers to find relevant information and to better serve different customer groups. This included adding intuitive navigation, clearer pathways, and prominent calls to action added to improve lead generation.
A new data capture form was introduced, enabling users to register interest in out-of-stock vehicles or adaptations. This provided Sirus with a non-intrusive way to nurture potential customers while reducing bounce rates.
A FOCUSED SEO & CONTENT STRATEGY
Targeted search engine optimisation improvements were made to strengthen Sirus’ visibility for Motability WAVs and related searches. This included:
These updates ensured the website not only ranked higher in search engine results but also attracted more relevant users to Sirus’ services, who are more ready to engage, and likely to result in a conversion.
TARGETED PAID ADS
A structured Google Ads strategy was introduced to maximise visibility for key vehicle models and campaigns.
Always-on ads promoted Sirus’ range of WAVs, while flexible budget allocation allowed for increased spend during new vehicle launches or when stock required an extra push.
By focusing on highly relevant search terms around Motability WAVs, ads targeted the right audience at the right time, supporting lead generation alongside organic SEO efforts.
PROFESSIONAL PHOTOGRAPHY & CREATIVE DIRECTION
Professional photography was a key part of ensuring the Sirus brand reflected quality and care.
Creative direction and project management was provided for vehicle photoshoots across multiple WAV models. Detailed imagery of accessibility features was captured, as well as lifestyle photography that showed vehicles in use.
These assets were used consistently across the website, brochures, and digital campaigns, reinforcing brand trust and helping customers better understand how Sirus’ vehicles could meet their needs.
ON BRAND MARKETING MATERIALS
Beyond the website, Sirus’ marketing support extended across multiple touchpoints. This included offline design marketing materials such as brochures, event collateral for exhibitions like Naidex, and vehicle warranty and vehicle insurance messaging.
This consistent approach strengthened trust with both new and returning customers, helping to strengthen Sirus Automotive’s position as a leading name in Motability marketing.
What we can do for you
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