Events

Awards and evening ceremony

Award ceremonies are becoming increasingly popular across all industries. Whether you’re fundraising, recognising excellence in your industry or simply thanking your staff; award ceremonies are a great way to acknowledge the people that matter. An evening of feel-good fun can significantly boost staff morale, increase engagement and act as a serious employee attraction and retention tool.

Not only this, award ceremonies can also maximise visibility of your brand. Organising your own ceremony and inviting guests across your industry ensures that your business will be in the spotlight for all the right reasons. Take advantage of this exposure to promote your business to new clients and customers while increasing relations with your existing client base.

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WHAT IS AN AWARD CEREMONY?

An award ceremony is a formal occasion at which prizes and recognition are given to honour specific achievements. They can take place on a regional, national or international level. Regardless of size, award and evening ceremonies provide an unforgettable experience for all attendees.

This can pose a unique set of challenges, which means they must be approached differently from other corporate events. For starters, you must ensure that the award show is memorable and engaging for all attendees whilst meeting the needs of the client and any sponsors.

HOW DO EDGE ORGANISE AN AWARD CEREMONY?

Planning an awards ceremony can feel very overwhelming. There are many different elements involved with planning a successful event from booking the entertainment to choosing who will select the winners of each award category. In order to reduce worry and improve event satisfaction, we have developed a multi-level approach to the organisation of our award ceremonies.

HOW DO EDGE ORGANISE AN AWARD CEREMONY?

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STEP ONE: WRITING A BRIEF

The first step of organising an award or evening ceremony is understanding the purpose of the event. Are you showing recognition to people in your business or the entire industry?
Once you understand the purpose of your award or evening event, you can set about writing the brief. With the goals understood, we can work with you to achieve a truly memorable experience.
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STEP TWO: SETTING A BUDGET

After understanding your main targets for your event, we will then agree on a budget.
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STEP THREE: CHOOSING THE RIGHT THEME

Choosing the right theme and venue is essential in providing your guests with a truly memorable experience.
We will review your goals and work with you to choose a theme that complements the audience that you will attract. In doing so, we will also provide you with the choice of a range of venues that we feel is appropriate for your award or evening ceremony. Our partnerships with various venues across Birmingham mean that we can offer some of the best locations the West Midlands has to offer.
We will then decide on what entertainment you would like to provide your guests. Will there be a live band or will the awards themselves act as the entertainment for the night?
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STEP FOUR: CHOOSING JUDGES

The main purpose of your event is to award influential and hard-working individuals with awards. As part of this, it’s imperative that you choose which judges will be picking each category’s winner.
You must have an objective strategy in process to ensure that your award process remains fair.
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STEP FIVE: PROMOTING

Your event is booked, your nominees have been selected and your judges will be deciding the winners. All that is left to do is to promote your event.
As your marketing partner, we can provide social media campaigns, website banners and other marketing materials to advertise your event. We will work with you to sell tickets, increase attraction and engagement with your business.