Why You Need to Use Video Marketing for Social Media

Discover the importance of video marketing works, and why it is crucial for your social media strategy:

No matter your business, video marketing is almost essential in the modern day. It is versatile, engaging, and excellent at promoting your brand in a memorable way to potentially tens of thousands of people.

This is especially true on social media, where short-form video content is continually and automatically pushed onto user feeds.

Read on to find out the ins and outs of using videos marketing for social media and the impact it could have on your business!

WHY VIDEO MARKETING IS IMPORTANT?

Gone are the days when video marketing was a complex, time-consuming, and expensive investment. Nowadays, it is accessible to everyone, and you don’t need tens of thousands of pounds worth of video equipment to tell a compelling, funny, or interesting story.

Plus, the last few years have demonstrated the incredible ongoing growth of short-form, user generated content through TikTok, YouTube Shorts and Instagram Reels,

10 years ago, a YouTube video from a popular channel or musician would often take several months or years to reach the 10-million-view mark. Of course this varied depending on several factors, but it is now not uncommon for YouTube shorts or TikTok videos from mid-sized or even new accounts to reach that number in just a few weeks or days.

The demand is very clearly there, with a 2024 HubSpot blog declaring that users are 52% more likely to share videos than other types of content, 75% of users watch short-form video on their mobile phones, and 89% of consumers want to see more videos from brands.

7 TIPS FOR VIDEO MARKETING BEST PRACTICES

The aim of your videos should be to be seen and engaged with by your target audience. That means your total view count only tells half the story; if a hundred people see your video but no one likes, follows, or visits your website, what was the point? 

It is also worth remembering that social media algorithms are fluid and can be unforgiving in how they treat your content, so not every video will be a success. Make sure to learn as you go and adapt as the landscape changes around you!

There are a few steps you need to take to create compelling and successful social media videos that will help you grow your audience and reach. As the social media marketing experts, here’s what we suggest:

1.  KNOW YOUR AUDIENCE – Understanding who you most want to see your video and then interact with your page or website is the first stage in producing the content you need to succeed. If you create your video with those people in mind, it is more likely to engage them! Consider creating customer personas to get a better idea of who to target when you make your content.

2.  KNOW YOUR PLATFORM – Different social media platforms have unique audiences and optimal video formats. Tailor your content to fit the platform. For instance, Instagram Reels, TikTok and YouTube Shorts are ideal for quick, engaging clips, while a longer-form video is likely better suited for a standard YouTube video, a detailed LinkedIn post, or even hosted on your website. You could use your short videos to link out to the longer video for more information!

3.  CREATE ENGAGING CONTENT – Focus on making your videos entertaining and informative, no matter the topic or type of video. Always use captivating thumbnails, compelling narratives, and high-quality visuals to attract and retain your audience, and it always helps to make your clips funny if possible. Additionally, be sure to post consistently as it can help retain your audience and maintain strong engagement levels.

4.  LEVERAGE TRENDS AND HASHTAGS – Stay current by incorporating trending topics and hashtags relevant to your brand or video topic. Consider creating content specifically for these new trends if you catch them during their prime, as this can help vastly increase your visibility and, if your content is good enough, your chances of going viral.

5.  HUMANISE YOUR BRAND – Show behind-the-scenes content and personal stories to build a connection with your audience. Authenticity resonates well with viewers, and being transparent about your business, workers, and operations can help build trust between you and your audience. Shout about the things your business is doing well but credit those who make it happen!

6.  OPTIMISE FOR MOBILE – It is no secret that mobile browsing is only getting more common. As such, it is crucial to ensure your videos are mobile-friendly, as a significant portion of social media users access content via smartphones, and it can really help boost your brand reach. A 2024 Semrush blog demonstrated that, throughout 2023, mobile users accounted for 233% more unique website visits than those on desktop, however it was often the desktop users who were more engaged!

7.  MEASURE PERFORMANCE – Use analytics tools to track the performance of your videos so that you can see which videos did well, which didn’t, and make changes to create more consistent and compelling content. Metrics like views, shares, comments, and watch time can provide insights into what has performed well and what might need changing in future.


BOOST YOUR SOCIAL MEDIA SUCCESS TODAY

Creating successful social media videos is an essential part of any modern marketing strategy. By understanding your audience, creating engaging content, and leveraging the latest platform features, your business can significantly enhance its online presence and attract more potential customers.

Ready to elevate your video marketing strategy? Get in touch with the experts at EDGE Creative. As a social media marketing agency, we specialise in crafting compelling content that resonates with your target audience and drives engagement.

Call our office on 0121 355 8092 or email info@edge-creative.com to find out how we can help your business thrive in the digital landscape!

Why is SEO Important for Business?

Discover how search engine optimisation works, and why it is crucial for your business success:

When looking for a new product or service, most people’s first port of call is Google.

According to 2024 figures from Semrush, Google processes about 5.9 million searches every minute, totalling approximately 8.5 billion searches every day.

That’s a lot of traffic, and you want your business to show up when people search things relevant to you. Read on to find out what SEO is, how it works, and why it is crucial for your business success.

WHAT IS SEO?

Simply put, SEO is the process of optimising the digital presence of your business to increase traffic from search engines. It is adapting your website, blog posts, and online strategy to help you show up when relevant customers search for the services or products you provide.

There are a lot of technical processes and SEO jargon that go into building an SEO strategy, but on a basic level, the aim is to use language and produce content that is relevant to your target audience. You can do that in several ways, but the aim is the same: get as high as you can on Google. 

The downside is you are always competing against countless other businesses in the search for that number 1 spot, and you may need to constantly adapt your strategy to be successful, especially when it comes to SEO for small businesses.

For more information on what SEO is, including a detailed breakdown of the different types of SEO, read our blog titled “What is SEO? Search Engine Optimisation Basics.”

HOW DOES SEO WORK?

SEO works by prioritising relevant and engaging content to users whenever they enter a search term. Search engines do this through a complex, three-step process:

1.   CRAWLING – Using artificial intelligence and bots, search engines are constantly scanning the internet to discover new and updated content.

2.   INDEXING – This content is stored and organised on a huge database known as the index, which helps the search engine understand and categorise your new copy.

3.   RANKING – Using a huge variety of factors including relevance, domain authority, the user experience, and freshness, the search engine will decide where to place your webpage in the search rankings for a user’s query. 

The aim for any business is to appeal to the search engine’s analysis tools and convince it that your website should be top of the results page for certain search terms.

HOW CAN I IMPROVE MY SEO RANKING?

There are several proven ways to improve your SEO ranking, helping you to appear further up the search rankings and bringing in more traffic to your website and business.

As an SEO agency in Birmingham, here’s what we like to prioritise when working with you to create a comprehensive SEO strategy:

1.  IDENTIFY AND TARGET RELEVANT KEYWORDS

Targeted Keywords are arguably the most important aspect of search engine optimisation. They are essentially a list of core phrases that your audience are searching for, giving you a clear set of words that need to be incorporated into your fresh copy.

By including titles and headers that exactly match what your audience want to know and by including key search terms in your copy, you can show Google that your page is relevant to your audience.

2.  OPTIMISE FOR FEATURED SNIPPETS

Have you ever searched something only to find the answer featured on Google, rather than needing to open a separate website? That is a featured snippet, and they are crucial for SEO. They provide quick answers without needing to click a link, becoming more relevant with the rise of mobile and voice search.

Approximately 8.6% of all clicks on a search term go to the featured snippet, as users often click through to learn more after seeing a satisfactory snippet, which can hugely boost your business traffic.

3.  UPDATE OLD PAGES

Once you’ve made a blog post or a new webpage, don’t neglect it. You should continually update your website to keep it current and relevant as it is essential for maintaining rankings and retaining your audience.

Regular updates help keep your content fresh, which is one of the main considerations for search engines when ranking your content and can also help you update your keywords when needed.

4.  CLUSTER YOUR CONTENT

Google aims to organise information and make it accessible, so structuring your website in a logical way can help to boost visibility. You could do this by creating ‘pillar’ pages as information hubs, which then links out to subtopic pages to help your audience (and Google) find more specific information easily.

For instance, a general service page could provide an overview of your offering while linking to pages that explore your different services in detail.

5.  FOCUS ON VOICE SEARCH

It is estimated that search engine users make a total of around a billion voice searches every month. To have your website featured in a voice search answer, consider optimising your content for voice queries and long-tailed keywords that reflect natural speech.

6.  ADD VIDEO CONTENT

Video is more important than ever, especially short form content given the rise of TikTok, Instagram Reels, and YouTube Shorts over the last few years.

Effective video SEO involves proper markup (title, description, thumbnail URL) and adding transcripts to describe the content, and the videos should be relevant to the page that they are located on. Google can identify your videos and promote your content, helping to increase visitor engagement and the user experience.

7.  IMPROVE PAGE LOAD SPEED

Another aspect of SEO that is often overlooked about is the technical SEO, with the most important of this being the load times of your website. If you don’t optimise your website and it takes several seconds to load, you will lose impatient users who will simply find their answers somewhere else – and Google knows this.

Make sure your images aren’t too large and you are always undertaking website development to keep your site running at peak performance.



GET IN TOUCH WITH OUR DIGITAL AGENCY FOR SEO SUCCESS

Business growth is led by strong marketing strategies, including SEO strategy, which helps you generate leads and build your customer base.

Using comprehensive SEO tools, our team of experts will work closely with you to determine an effective SEO strategy utilising effective keywords, fresh content, local search strategy and more to help you boost your income.

Get in touch today to find out how our search engine optimisation agency and content marketing experts could help your business!

The Importance of Guest Blogging in Digital Marketing

Guest blogging is a great way to demonstrate your expertise as a business. Explore how to approach guest blogs.

In a competitive marketplace, it’s important for businesses to do what they can to showcase their knowledge and expertise to their audience. Guest blogging is a great way to demonstrate this expertise.

It involves the creation and publishing of articles on other websites and is a popular strategy within content marketing.

There are lots of benefits for both the host and contributor, including acting as a tool for search engine optimisation, networking and tapping into a wider audience with your content.

This article by the content experts at our marketing agency in Birmingham is going to act as your guide to guest blogging, highlighting the main benefits including its importance for SEO, key considerations you need to make when choosing a topic, and how your business can utilise content from other organisations.

WHAT ARE THE BENEFITS OF GUEST BLOGGING FOR BUSINESSES?

As a business investing in your marketing strategy, it’s vital you are aware of the importance of guest blogging in your digital marketing strategy. The benefits include:

INCREASED VISIBILITY AND BRAND AWARENESS

Guest blogging allows you to introduce your brand to new audiences especially if you’re a small business. With published guest posts on reputable websites, you are tapping into their existing audience. As a result, your brand gains additional exposure through their audience, helping to promote your products or services.

IT SUPPORTS YOUR SEO STRATEGY THROUGH BACKLINKING

One of the benefits of guest blogging for SEO, is that you can earn high-quality backlinks, improving your business’s SEO performance as Google will see that other websites see your content as valuable, when the blogs include links back to your website.

IT HELPS ESTABLISH AUTHORITY AND CREDIBILITY

Consistently contributing valuable content establishes you as a thought leader in your industry. Readers associate your expertise with the topics you cover throughout your blog posts, enhancing your credibility within your industry.

GUEST BLOGGING CREATES NETWORKING OPPORTUNITIES

Networking is an often-overlooked benefit of submitting a guest blog. By working with other businesses, you are expanding your professional networking, building relationships and opening the door to potential collaborations with companies in industries that link to your own.

KEY CONSIDERATIONS WHEN WRITING YOUR GUEST POST

You should make sure to…

1.DEFINE YOUR GOALS

Consider what you hope to achieve, whether it be enhancing brand awareness, gaining valuable backlinks, sharing knowledge, or driving additional traffic to your website. By outlining your goals, you can tailor your approach to align with your objectives.

2. MEET THE NEEDS OF YOUR AUDIENCE

Ensure that the content aligns with the preferences and needs of your target audience. By selecting blog topics that resonate with their interests, you can capture their attention by offering valuable information they may not find elsewhere.

3. REVIEW TRENDING TOPICS & CONDUCT KEYWORD RESEARCH

To identify areas of potential interest, you should research trending topics across social media and analyse the performance of keywords on search engines. By staying informed about the latest trends, you can gain valuable insights into what captures the attention of your target audience and tailor your content to this.

WHY SHOULD YOU UTILISE CONTENT FROM OTHER ORGANISATIONS?

Incorporating content from other organisations on your website through guest blogs has multiple uses for your organisation, including:

FRESH CONTENT

Businesses from different industries can bring unique insights and post ideas, adding variety to your business’s content. Their expertise is therefore able to enrich your blog’s quality and reduce your team’s workload.

NEW IDEAS AND INNOVATIONS

External organisations can introduce fresh content angles, innovative ideas, and the latest trends to your website, that you may not have previously considered. Guest posting allows you to experiment with different content types without streamlining all your resources to a specific niche.

AUDIENCE EXPANSION

By tapping into different demographics and markets beyond your usual reach, you can attract new readers and expand your online presence by posting content from them. This can lead to increased engagement, brand awareness, and potential collaborations.

ENHANCED CREDIBILITY AND AUTHORITY

Featuring established organisations within your guest posts can enhance your blog’s credibility. By showcasing content from reputable sources, you’re displaying to your audience and Google that you are committed to providing high-quality, valuable information.

SOCIAL MEDIA AMPLICATION

Businesses sharing your guest posts through social media marketing can help amplify your online presence across various platforms, as your content is exposed to a larger audience, increasing engagement. This not only drives more traffic to your website but also enhances brand awareness.

IMPLEMENTING AN EFFECTIVE GUEST BLOGGING STRATEGY WITH EDGE CREATIVE

As a leading marketing agency in Birmingham, we have dedicated content and SEO experts with vast experience creating content and implementing effective guest blogging strategies for our clients.

Not only do we explore opportunities for our clients, but guest blogging is an important element of our own content marketing strategy.

Some examples of high quality guest posts we have previously undertaken include collaborations with the Association of Apprentices, Wakster Animation, and Birmingham City University.

Get in touch today to find out how we can help your business experience the benefits of submitting a guest blog. Call our office on 0121 355 8092 or email info@edge-creative.com.

The Impact of TikTok: Influencing Social Media and SEO

When putting together a marketing strategy for your business, it’s crucial to recognise the influence TikTok wields as a search engine:

The world of social media is constantly shifting to meet the ever-changing demands of its users. As a result, TikTok has emerged as a key influence in not only how we consume content, but also how we search for it.

In this blog, we’re going to examine the impact of social media platforms, including TikTok, as an alternative search engine to Google, particularly for instruction and demonstration centred content and highlight how TikTok’s popularity has influenced many of its rivals to pivot towards video-centric algorithms and features tailored for short video content.

HOW TIKTOK HAS INFLUENCED COMPETITORS

The seismic influence of TikTok on the digital landscape is particularly evident with the strategic shifts of some of its biggest competitors including Instagram, Facebook, X and even YouTube with its introduction of Shorts.

After witnessing the explosive popularity of short-form video content on TikTok in recent years, rival platforms have taken action to tailor their algorithms towards a focus on this short-form video content.

Facebook and Instagram have both embraced this shift with the Reels feature, which mirrors TikTok’s format and functionality. It was recently revealed that Instagram has overtaken TikTok as the world’s most downloaded app thanks largely to this.

HOW CAN SOCIAL MEDIA BE UTILISED AS A SEARCH ENGINE?

TikTok and Instagram offer a dynamic and interactive way to discover a wide range of content, especially when it comes to product demonstrations and “how to” tutorials.

The TikTok and Instagram Reels formats excel in delivering instructional content through engaging videos, making them ideal platforms for learning, and exploring new topics in an easily digestible way.

Whether the user is looking for help troubleshooting a technical issue, improve their marketing strategy or learn a new skill, the visual representation of instructions provides a more immersive learning experience compared to traditional text-based tutorials. 

Users can simply search for keywords or hashtags relating to their query and access a mountain of user-generated content with unique insights and approaches.

The algorithms also mean that the most relevant and popular video content is displayed at the top of search results, like Google, making it easy to find high-quality relevant content quickly.

WHAT IS THE IMPACT OF USING SOCIAL MEDIA AS A SEARCH ENGINE?

The emergence of using platforms like TikTok as a video search engine demonstrates a significant shift in how users navigate and consume content online.  

In 2022 Google’s Vice President said that around 40% of young people don’t go to Google Maps or Search anymore when looking for a service or venue recommendation they go to TikTok or Instagram instead.

Through combining social media and SEO, users are now presented with another way to discover content tailored to their specific interests.

This provides another great opportunity for businesses to connect with a wide audience and provide them with an engaging experience through video. 

Utilising search functionality, marketers can target specific keywords and search queries, ensuring their content remains relevant visible and trending for longer periods online.

With social media’s growing influence, platforms have even more potential to expand their reach and user base, opening doors to new demographics and niches.

On top of this, the inclusion of more robust analytics provides businesses with valuable insights into audience behaviour and preferences, which can then be fine-tuned within content strategies for maximum engagement.

WHY ARE PEOPLE CHOOSING SOCIAL MEDIA OVER GOOGLE?

The charm of social media over traditional search engines like Google comes from its ability to deliver content in short, snappy videos. In a world where time is of the essence, people want quick access to information. 

Short video format caters perfectly to this need, as unlike Google, where users must sift through pages of search results, TikTok’s algorithm for example delivers a tailored feed of videos based on user behaviour, interests, and trending topics, providing a more engaging and efficient search experience for the user.

HOW WILL THIS IMPACT WIDER MARKETING STRATEGIES?

With the emergence of the social media search engine, there is likely to be a significant impact on wider marketing strategies, with video content likely to become essential for businesses looking to stay relevant and resonate with their target audiences. According to Sprout Social 81% of consumers want to see more short-form videos from brands in 2024.

TikTok and Instagram’s popularity continues to rise, especially among younger demographics, resulting in more and more businesses recognising the need to adapt their marketing strategies to align with the platform’s format and audience preferences.

With emphasis on creativity and storytelling, businesses can capture the attention of their desired audience and start to develop a stronger brand affinity, providing opportunities for users to engage and participate with content and develop a loyal community of followers.

OPTIMISING VIDEO CAPTIONS FOR GOOGLE

Optimising video captions for search engine visibility can extend your content’s reach beyond these platforms. While social media now primarily prioritises short-form video content, leveraging captions effectively can enhance your video’s discoverability on Google and other search engines. 

Ensure that your captions are concise yet descriptive, incorporating relevant keywords and phrases that users might search for. Providing valuable context and information within your captions will increase the likelihood of your video appearing in Google’s featured snippets for related queries. 

Additionally, consider including hashtags in your captions, as these can help categorise your content and improve its visibility across various platforms.

Ultimately, by optimising your video captions strategically, you can maximise your content’s potential to rank in search results and attract a broader audience beyond a social media platform.

NEED HELP INTEGRATING VIDEO CONTENT INTO YOUR MARKETING STRATEGY?

If you’re looking to utilise the power of video search and incorporate video content into your wider marketing strategy, look no further. 

Our team of experts are here to guide you every step of the way. From content creation to post and video optimisation, we’ll help you unlock your full potential and elevate your brand’s visibility in the digital landscape through video search engines.

Get in touch with our team of marketing experts on 0121 355 8092.

Maximising Your LinkedIn Value: Top Tips for Success

When maximising your LinkedIn value, it’s important to consider the following:

LinkedIn stands out as the go-to platform for professionals and businesses alike. However, just having a presence on the platform is not enough, you need to maximise your value on the platform.

Whether you are a seasoned LinkedIn user or just getting started, these social media best practices from our experts will help you get the most out of your presence and create more engagement.

POST CONTENT AT THE RIGHT TIME

Timing is important when posting content on LinkedIn. It impacts who sees your posts and how they engage with your profile or business.

A LinkedIn post has a typical shelf life of 24 hours. However, the post engagement will be at its highest when it is first published and appears in more feeds.

Every audience is different, so you need to understand the unique behaviour patterns of the people you are trying to reach through audience profiling. Using the analytics tools to review your audience demographics and engagement patterns, will help you see when they are most active on the platform.

Additionally, it is important to consider the days of the week; while weekdays typically see higher engagement, specific days may perform better for your audience than others.

Experimentation and monitoring your post-performance can provide valuable insights into the ideal schedule.

ENSURE HIGH-QUALITY VISUALS

Visual content is the key to capturing your audience’s attention on LinkedIn. This content can be in the form of images or photographs, infographics, animations, presentations, videos, live streams, and carousels. According to Hootsuite, posts that feature visual content typically receive twice as much engagement as posts without.

High-quality content can add context, draw viewers in, and make the content more memorable. In the competitive landscape of LinkedIn, where users are inundated with information, high-quality imagery distinguishes posts, making them stand out amidst the sea of content.

When adding video content, you should always consider the format, content, and tone match your aim. The most successful posts are authentic, focus on one topic, and are typically less than 90 seconds long. Vertical videos also get great engagement on mobile.

MAINTAIN AN UP-TO-DATE PROFILE

Your LinkedIn profile acts as your online resume and professional showcase, so it needs to be current and comprehensive.

Keep your profile updated with your recent accomplishments, skills, and experiences whenever they occur so that you can present yourself in the best possible light.

Incorporating keywords relevant to your industry and target audience in your bio, job summaries and posts will help you become more discoverable in searches.

EMBRACE BRANDED GRAPHICS

Creating branded graphics adds a layer of professionalism and consistency to your LinkedIn presence. This can cover a variety of elements, from a company header image for your personal profile to using template designs for some of your posts.

By including your company colours, logo, and typography, you are pushing a consistent brand that reinforces your identity, helps your audience recognise your content and builds trust in your business. These graphics can also include animated elements that help attract attention.

DON’T LIMIT YOURSELF TO COMPANY PROFILES

Employee advocacy can amplify your message and help your content reach a broader audience organically. According to LinkedIn, employee-shared content is viewed as 8 times more authentic and 7 times more likely to generate positive action than company-shared content.

It fosters credibility, as messages shared by employees are perceived as more genuine and trustworthy than traditional corporate communications, humanising your brand and building a sense of community.

FIND YOUR COMMUNITY

Building a strong community on LinkedIn involves more than just accumulating connections; it’s about cultivating relationships with like-minded professionals. Identify potential clients, industry influencers, and thought leaders, and actively engage with their content.

Practice online community management strategies to encourage the right people to join your network and participate in relevant discussions. By nurturing your community through genuine interactions and contributions, you’ll position yourself as a trusted authority in your field.

ELEVATE YOUR SKILLS WITH AN EDGE MASTERCLASS

To truly excel on LinkedIn and the world of social media, continual learning is needed.

Here at EDGE, we provide professional development opportunities through our bespoke digital marketing masterclasses where you can improve your knowledge and learn best practices in a range of areas, including social media training for employees. Contact us today to find out how we can help you. Email info@edge-creative.com or call us on 0121 355 8092.

SEO Updates and Industry Roundup for 2023

Throughout 2023 there have been many changes to SEO. In this blog we will cover:

Over the past year, the SEO industry has also had to deal with huge advancements in technology like AI writing, voice searches, and new Google Analytics software.

Here’s your comprehensive roundup of all things SEO that have developed throughout 2023!

AI LEARNING AND CONTENT CREATION

One of the big talking points throughout the year has been the rapid development and deployment of AI tools. AI is now used in a variety of ways throughout digital marketing to help support content creation and SEO optimisation.

By using accurate prompts and keywords, digital marketers can produce a rough draft of blogs, webpages, and more in minutes. Although content will need to be tailored and adjusted to ensure maximum effectiveness, this new content production method helps to streamline workflows and create more efficient working practices.

Additionally, AI and chatbots, like Chat GPT, are increasingly being used like a search engine, providing answers to users directly using content found on the internet.

This technology means users get the answers they need to their question quickly, and helps companies gather more interactions since their content is being used and cited as a source.

However, AI being to both produce content and answer questions cannot fact-check its own sources and may occasionally provide false or misleading information, which is why a copywriter should do their due diligence while utilising this technology. AI technology is also constantly developing which means it is difficult to make predictions of how we can expect its use to develop throughout 2024.

THE EVER-EVOLVING GOOGLE ALGORITHM

As a result of the explosion in AI content popularity, Google, Bing, and other search engines need to adapt their algorithm accordingly. While AI can be used effectively in marketing, it is also used maliciously to spam or duplicate content.

Search engines need to strike a healthy balance between the promotion of genuine, human-edited content and the suppression of unedited, potentially malicious, and spam-focused AI content.

By following Google’s own Search Quality Evaluator Guidelines, content should be evaluated through an EEAT lens, which tests the Experience, Expertise, Authoritativeness, and Trustworthiness of a source and its copy. These guidelines help to support and promote copy that is organically written or edited over those that aren’t or don’t offer as much value.

Many search engines are also creating their own AI chatbots to rival those already developed, and to help point users in the right direction and provide answers from blogs and articles that are highly rated in their own search algorithms.

This year, Google is planning to introduce a new approach, Search Generative Experience (SGE). This is an experience which uses AI to provide users with clear overviews of topics without needing to click on individual webpages.

VOICE SEARCH HAS CHANGED SEO NORMS

One thing that has had to change the approach many digital marketers take when producing content is the rapid rise of voice search. This has come from the more widespread adoption of home assistants like Alexa, the improved quality of mobile assistants like Siri or Bixby, and even smart TVs.

Simply asking a question or speaking into the Google app is quicker than manually typing out a search query, but people speak in a very different way to how they write, and that means adapting your content accordingly.

Adept search engine users can probably find what they’re looking for with just a three-word query, whereas a voice search query is more likely to be a full question, for example:

“Alexa: what is the weather forecast going to be for the next week?”

VISUAL SEARCHES ARE ALSO INCREASING IN FREQUENCY

Did you know you can search Google and other search engines with images? An alternative to text-based searches, visual searches let you find information using nothing but a picture through the Google Lens app or reverse image searching.

These can help users search for similar images, find out information about objects or landmarks within images, or even find products and goods that match something they’ve found or own.

This means marketers now rely on and prioritise the quality and representativeness of images they use in their materials and suitable alt text to accompany them, to increase their chances of being similar to any images searched in that way.

VIDEO SEO AND SOCIAL MEDIA

According to data from Semrush, YouTube, Facebook, and X (formerly Twitter) were the second, third, and fourth most visited websites respectively in November 2023. Instagram, Reddit, and TikTok also ranked in the top 15.

This goes to show the impact and influence of social media and video SEO, with videos being watched more than ever on a daily basis.

Search engines tend to prioritise those surrounded by optimised copy, accurate closed captions, relevant tags, and chapters, and you will find marketers encouraging the use of video more and more commonly.

GOOGLE SEO UPDATES AND THE USER EXPERIENCE

Google is constantly analysing the user experience of websites through “Core Web Updates.” These consider the loading time, optimisation of images, text and image sizes, internal linking, and more to determine how easy and user friendly your website is to use.

The better the rating for usability, the more your website could benefit from increased visibility from SERP features. This is why having an expertly developed and optimised website can help to compliment an effective SEO strategy and increase impressions.  

In 2024, additional metrics will be introduced to these Core Web Updates, including “Interaction to Next Paint” measurements which measure how quickly your website responds to user feedback.

THE OFFICIAL END OF UNIVERSAL ANALYTICS

One of the most important changes was the official deprecation of Universal Analytics. GA4, a more streamlined and comprehensive platform for data collection and analysis became the primary system.

GA4 provides users and marketers with valuable data that can be used to inform business and marketing decisions based on user behaviour, goal tracking, and much more. This allows marketers to benefit from a range of tracking metrics, data reporting tools, and functionalities to help with their SEO processes.  

Key to note, however, is that any data collected using the previous iterations of Google Analytics will be lost in 2024, with its replacement being the sole source of data collection.

WORK WITH US TO KEEP YOUR SEO AND GOOGLE STRATEGIES UP TO DATE

Navigating the complexities of SEO without a specialist team can be hard work, and you may never see the fruits of your labour. That’s why it’s crucial to work with a dedicated marketing and SEO agency, like EDGE Creative, who can work with you to provide a clear and efficient strategy.

Our team of specialist content writers, web developers, graphic designers, and SEO specialists will help pull together a comprehensive marketing approach that combines all aspects of our experience.

Get in touch today to find out what we could do for you. Give our office a call on 0121 355 8092 or email info@edge-creative.com to find out more information!

8 Essential Social Media Tactics to Attract New Businesses

When bringing in new business there are many areas to consider when developing your social media strategies:

Social media is one of the most valuable tools available to businesses. A strong social presence can help you expand your brand reach, advertise your products or services, and pull in new business.

You might be wondering what you can do to help boost results from your business social media accounts, so here are 8 essential tips straight from our digital agency in Birmingham that can help!

1. CREATE SOCIAL MEDIA GOALS & OBJECTIVES

Use your business aims and objectives to establish a relevant social media strategy. Ensure that your aims are specific, and you have a clear plan on how you can achieve them.

These goals need to be measurable. Perhaps you want to increase the number of followers on your accounts by a certain amount or set a goal on the number of posts you put out in a month.

There is no point creating goals that are too challenging or too simple, so setting realistic objectives with manageable deadlines is important to maintaining a positive social media presence. Prioritise these objectives to ensure team efforts and resources are best placed and used most efficiently, and make sure your goals will increase audience interactions to increase brand reach and recognition!

2. GET AHEAD OF AND ANALYSE YOUR COMPETITORS

It is important to identify and understand what social media strategies your competitors are using online and the engagement they are getting from various audiences. Take notice of the hashtags they use and the accounts they follow and think about how you could implement them into your own strategy.

Consider the content they share, including the copy of their posts and any images or videos that are used alongside it. Use competitors as an opportunity to research your audience and what they will interact with! If you market to your audience while highlighting your USPs, that will help you stand out from the crowd of competitors.

3. KNOW YOUR TARGET AUDIENCE

Knowing your audience is vital for social media success. There are several questions about them that you will need to answer to get the right results, including:

  • When are your target audience likely to be online?
  • Which platforms do they use most?
  • How are you going to hold their attention?

Younger demographics are likely to use Instagram and TikTok as their primary platforms, while the use of memes and short videos are likely to engage and appeal to them more. January 2023 statistics from Statista show that almost 31% of Instagram users and 38.5% of TikTok users are aged between 18 and 24.

Professional and older audiences are more likely to use LinkedIn and Facebook with text and news-led posts dominating their feeds. Almost 45% of Facebook users are aged 35 or over, while 60% of LinkedIn users are young professionals, aged between 25 and 34.

Consider using hashtag finder applications or services to find trending and relevant hashtags that will increase brand awareness within your target audience. Alternatively, this research can be conducted independently on the platform of your choice!

4. CHOOSE THE RIGHT SOCIAL PLATFORM

By understanding the social media usage of your target audience, you can then target those users on the platforms best suited to them and your business. This will help to drive engagement and brand reach within the social circles you are targeting most.

For example, if you are mainly targeting business owners with B2B services, then you will want to focus your efforts on LinkedIn. If your audience is mainly young adults or teenagers, Instagram or TikTok may be the way forward.

Utilising effective outreach and advertising campaigns, focused on your target audience, will guarantee that your business is seen by the relevant people.

5. MAINTAIN YOUR BRAND IDENTITY

Using your brand colours and relevant imagery and graphics on your posts will help create an identity for your profile and make your content stand out. However, remember to stick to a visual style recognisable to your customers.

In your social posts, speak as you would on your website or in a blog or newsletter. This will help tie all your content together and give your customers a sense of comfort when interacting with you.

However, you may want to make small tweaks depending on the platform, for example, more professional on LinkedIn and slightly cheekier on Instagram, but you should never stray too far from your original brand voice. This is key when considering hashtags or keywords that you wish to use, too.

Consider creating business hashtags to allow your customers to post and create content about your products and services which you can then repost and respond to, further engaging your audience.

6. SOCIAL MEDIA ANALYTICS

Conduct a social media audit with a specialist to discover which channels and platforms will benefit you most for your target market, and to discover other opportunities for improving your social presence.

Ensure you are tracking analytics to see which platforms are performing best for you, and focus efforts and resources on the platforms you have the highest levels of engagement. Don’t be afraid to research and ask your target market what will engage them, as gathering and acting upon data is important to grow your brand awareness.

7. CREATE ENGAGING CONTENT

This might seem obvious, but the content you produce needs to be interesting, helpful, and engaging for your audience. This could include varying the types of posts you make, switching between videos, images, text, and more, or ensuring that you are discussing trending topics.

Consider creating animations, subtitled blogs, Q&As, meet the team posts, day in the life of a team member, behind the scenes insights or sharing polls as ways of engaging your target audience.

Also, give your audience an incentive to interact with your business online as that would result in high engagements and even higher impressions. These could include tagging your business for a repost, giveaways, or competitions.

8. KEEP POSTING CONSISTENTLY

Consistency is key for consumer engagement and raising brand awareness, so make sure you are organised with posting. Keep a calendar to record what content you are going to post each week and plan and create content to post in advance. This also helps to ensure no opportunities for increased engagement are missed, such as from jumping on awareness days.

Sticking to a schedule allows followers to know when to expect new content to ensure you hold their attention, while consistency makes it easier to build a rapport with your followers. Part of this consistency is to routinely like other posts, respond to comments, and follow interesting accounts.

BUILD AND DEVELOP YOUR BRAND WITH A FREE AUDIT!

The experts at our social media agency in Birmingham are on hand to help you grow and develop your social media accounts and strategy. Our team take pride in their ability to utilise a range of key social media tactics to successfully improve the performance and effectiveness of your accounts.

You can currently claim a free brand audit worth over £750. Our experts will review your existing brand with the aim of identifying, how well your brand communicates compared to your competitors, including looking at social media. We will then give you some recommendations that can help you improve your position in your market.

Claim your free audit today!

Why SEO is Critical for Businesses to Succeed!

SEO can support your websites natural growth and organic rankings through:


The modern business world is becoming increasingly digitally focused by the day, and as countless websites compete for the attention of consumers, search engine optimisation (SEO) has cemented itself as an indispensable tool for businesses to gain a competitive edge in being found online.

In this blog, the SEO experts at our digital marketing agency in Birmingham have explained why it is so essential for businesses to prioritise search engine optimisation within their digital marketing strategy, highlighting some of the consequences if it is ignored or not conducted correctly and the success and benefits of partnering with a specialist SEO agency.

Read on to discover some of the key benefits of focusing on your SEO strategy.


IT CAN HELP YOU BOOST BRAND AWARENESS!

SEO plays a crucial role in creating awareness of your brand through a variety of means, increasing the likelihood of your business appearing high up in search results when users search for related keywords. This increased visibility enhances the brand’s exposure to a wider audience and as time goes on will cement your position as a trusted organisation within your industry.

According to Backlinko, Google processes more than 7 billion searches every day and around 75% of people do not click through to the second page of search results. Therefore, if you haven’t got the right SEO processes in place to help you rank highly then it’s likely your business will not be found by anyone not searching for you directly.


SEO WILL BRING ORGANIC GROWTH AND VISIBILITY!

SEO is instrumental in driving organic growth and visibility for businesses.

By implementing effective SEO strategies, websites can improve their search engine rankings and increase their visibility in organic search results. When a website appears higher in search results, it is more likely to attract clicks and visits from users, leading to increased organic traffic.

This organic traffic is valuable as it consists of users actively searching for information, products, or services related to your business.

Through consistently creating high-quality and relevant content that matches search intent, websites can build authority and credibility, further enhancing their visibility in search results. With enhanced organic growth and visibility, businesses can reach a wider audience, expand their customer base, and ultimately achieve long-term success.


YOU CAN INCREASE YOUR CONVERSATION RATES!

SEO also plays a key role in improving conversion rates on your website. By optimising various aspects of a website, such as the content, user experience, and site structure, it helps create a seamless and user-friendly browsing experience.

Typically, when users find a website through organic search results and have a positive experience navigating through it, they are more likely to engage with the content, stay longer on the site, and take desired actions, such as making a purchase or filling out a contact form.

The purpose of search engines is to send people to websites that align with their search intent and give them the information they are looking for. So, if your SEO strategy is targeting the right keywords that are completely relevant to your content then you are likely to attract highly qualified and relevant traffic, with a higher chance of converting visitors into customers.


IT ENHANCES THE USER EXPERIENCE!

SEO plays a vital role in enhancing the user experience, leading to satisfied customers and increased engagement.

Optimising areas of your website such as the page speed, mobile responsiveness and overall site structure will enhance the performance of your website. As a result, users will have a seamless experience where they can navigate around the site easily and quickly find the information they are looking for.

When users have a positive experience and find value in the content or services provided, they are more likely to become loyal customers, recommend the website to others, and make repeated visits.

SEO’s emphasis on relevant and valuable content also contributes to a positive user experience by addressing users’ needs and providing solutions to their queries. Google typically will rank websites higher if they are deemed to satisfy the requirements of people searching for those terms.


IT HELPS YOU SURPASS YOUR COMPETITION AND STAND OUT IN THE MARKET!

SEO aims to help your website stand out amongst your competitors. This becomes even more important when you consider the fact that nearly 91% of pages receive no traffic from Google and the first 5 organic results in the SERPs account for approximately 67% of clicks.

Preparing a sufficient SEO strategy that covers all the important elements both on and off your website as well as targeting the right keywords will reflect positively on your search engine performance and can help give you the edge over your competitors.

By conducting thorough keyword research and targeting relevant keywords, businesses can align their content with users’ search queries and gain an advantage over competitors.

Optimising the website’s structure, meta tags, and content ensures that it is search engine-friendly and provides a seamless user experience.

Businesses can also take advantage of local SEO techniques to specifically target their local community and gain an edge over other businesses from their community. This involves optimizing Google My Business profiles, obtaining positive reviews, and targeting location-specific keywords.

Outranking your competitors in search results will make your business much more visible amongst potential customers as Google is effectively recommending your content.


HOW WORKING WITH EDGE CREATIVE CAN TAKE YOUR SEO TO THE NEXT LEVEL

As an integrated marketing agency that understands the importance of an SEO strategy as part of a wider content marketing plan.

Our team of dedicated specialists know exactly what it takes to maximise your performance on search engines such as Google in line with your marketing and business objectives. We have vast experience in improving keyword rankings for businesses of various sizes and industries, factoring in both their performance and a local and wider level.

If you are looking to improve the performance of your website, then start by taking advantage of our complimentary SEO and web audit which highlights opportunities you should be implementing to increase your website performance.

What is SEO and Why is It Important?

SEO is an important aspect of building a business online. To use it it’s important to understand:


With a never-ending list of organisations competing for consumer attention online, search engine optimisation (SEO) has become an indispensable tool for businesses aiming to gain a competitive edge in online visibility.

Our digital marketing agency based in Birmingham is home to a team of seasoned SEO experts who understand why prioritising SEO is crucial for small and medium enterprises (SMEs) within their digital marketing strategy.

Keep reading to uncover the key reasons why SEO is so important for a business looking to make an impact online.


WHAT IS SEO?

Search engine optimisation (SEO) refers to the process of continually enhancing your website. SEO should focus on a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and consequently, search engines such as Google and Bing, rank them better in search engine results pages (SERPs).

Through implementing SEO techniques, websites can also improve their visibility, credibility, and brand awareness all while establishing trust among users, as higher rankings often signify authoritative and relevant content, cementing your business as an industry leader.


WHAT ARE THE DIFFERENT TYPES OF SEO TECHNIQUES?

These techniques include:

On-page SEO – this looks at aspects from optimising URLs, title tags and internal links.

Off-page SEO – this looks at the elements of your SEO that take place away from your website such as building backlinks on other websites, such as through guest blogging.

Targeting specific keywords – this involves conducting research to find key words and phrases that people type into search engines such as Google and then tailoring your content to naturally include those terms.

Technical SEO – This involves optimizing the technical aspects of a website, such as site structure, page speed, indexing, and crawlability, to improve its visibility and performance in search engine rankings.

Local SEO – This SEO technique focuses on optimising a business’s online presence to increase visibility and attract customers within a specific geographic area by targeting location-based keywords, optimising Google My Business profile, and obtaining local citations.


WHAT CONSIDERATIONS NEED TO BE MADE IN SEO?

SEO entails much more than just incorporating keywords into content. It involves factors such as comprehensive research, competitor analysis, on-page optimisation, technical improvements, quality link building, and user experience enhancement to effectively boost search engine rankings and drive organic traffic.

It is a complex process that needs a thorough understanding if it is to be done well.

A well-planned and well-executed SEO strategy will cover all these bases and ensure that your website stands out from the competition, attracting valuable organic traffic that can be nurtured into conversions.

It’s important to remember that SEO is not a quick fix, it needs time and dedication to stick to the plan! If you do want more instant results; we suggest you consider paid advertising for your quick wins. Discover more about how we can help with paid advertising.


HOW TO TAKE YOUR SEO TO THE NEXT LEVEL WITH EDGE CREATIVE?

If you are looking to improve the performance of your website, start by taking advantage of our complimentary SEO and web audit which highlights opportunities you should be implementing to increase your website performance.

Our experts have a proven track record of working with businesses from a range of industries to increase their rankings on search engines and overall website performance.

That means you get to reap the benefits of expert recommendations to help your search positioning, user experience and website at no cost. Make sure you claim your free SEO audit today!

Social Media SEO: How Social Media Can Benefit Your Business

When developing your social media strategies it’s important to consider the effects social media SEO has by asking yourself;

A strong social media presence is an important aspect for almost any business, especially if you rely on online customers for the majority of your income. But what you might not have considered is optimising your social media posts for SEO purposes.

In the modern day, social media platforms are becoming a key source of information, with many people browsing these sites for specific information rather than Google, Bing, or any other search engine. That’s where social media SEO comes in.

But what is social media SEO, how can your business utilise it, and what are the potential benefits? That’s what we’re here to tell you – read on!

WHAT IS SOCIAL MEDIA SEO?

Simply put, social media SEO is the process of combining organic social media and search engine optimisation strategies to maximise the effectiveness of your marketing efforts. By including relevant and important information, keywords, and features in your social media posts, people searching those platforms are more likely to be exposed to your company.

There are several ways to optimise your social media SEO. For example, you will want to include captions, alt-text for images, and closed captions on videos to maximise visibility for people searching for specific information.

Additionally, each social platform will have its own key strategies to aim for when tailoring your content, such as different keywords and hashtags depending on search norms of each platform.

DO PEOPLE REALLY USE SOCIAL MEDIA TO SEARCH FOR INFORMATION?

The popularity of social media is almost incomprehensible. In 2021, TikTok overtook Google as the most visited website on the internet, and it is estimated that around 35% of Gen Z internet users (born 1996 – 2010) use TikTok, Instagram, and Twitter as their primary search engine.

There could be a number of reasons for this, but perhaps the most relevant is that many people will see local restaurants, breaking news, new trends, and more as they scroll through their feed. Then, if what they’ve seen intrigues them, they opt to search for more information within the app rather than taking the time to change to a web browser.

Plus, several social media apps have in-built functionalities to help with specific searches, such as LinkedIn with job applications, Instagram with local businesses, Facebook reviews, and more.

That means the answer is yes – a lot of people use social media as a search engine to find news stories, key information, data, and much more. That’s why it is crucial that you are optimising your social media posts to be found by users searching for information.

UNDERSTANDING THE IMPORTANCE OF SOCIAL MEDIA SEO

Realistically, social media SEO utilises the same principles as regular SEO. You aim to target specific search phrases or key information to help your business be seen by relevant people who are looking for the same thing. The only differences are the methods in which you go about optimising your page.

The first and most important point is to have a business page set up on all the relevant social media platforms to you. Different platforms tend to have different demographics, so you will need to ensure you are targeting the right audience.

Secondly, you will need to be creating unique, shareable, and engaging content to guarantee that it is seen by as many people as possible. Having the platform isn’t enough, you need a reason for people to visit it, and that comes entirely from what you post!

Create a variety of informational and useful content, from blog-like posts to videos and everything in between! The content you produce forms the backbone of your social media strategy, which can affect your business in a number of positive ways.

WHAT BENEFITS CAN SOCIAL MEDIA SEO HAVE ON YOUR BUSINESS?

There are a number of reasons to start utilising social media SEO in your marketing strategy, especially if you’ve noticed that recent business hasn’t been as strong, or you aren’t regularly developing relevant leads.

1. INCREASING VISIBILITY AND DISCOVERABILITY

You want your business and its offering to be seen by the people who can benefit from it. If you offer B2B work, then you want to be seen by other businesses, if you make children’s clothing you want to be seen by parents, and so on.

A strong social media strategy will help you target the people you need to reach, be it through targeted adverts or keyword and hashtag targeting, to ensure that anyone who needs you can find you. Plus, this kind of promotion helps you reach new audiences and people who may not know about your business already, increasing brand awareness.

2. INCREASING SOCIAL PAGE GROWTH

Social media can often have a snowball effect, in the sense that the more followers and interactions you get, the quicker those figures will grow. That’s why it’s important to grow your page independently of targeting your audience.

When people interact with your posts, those interactions will appear on the feeds of other people who follow them, thus further expanding your reach. The larger your following, the more people interact with your posts, and the higher the number of eyes seeing your page!

3. INCREASING CONVERSIONS

By including inbound links to your website or shop from your social posts, you can help turn those leads into conversions. If the content you produce is interesting and helpful to the reader, they may be more inclined to follow any links in the post.

Demonstrating that you have detailed industry knowledge in your posts and directing users to your website will help you boost business and increase your income.

WORK WITH SOCIAL MEDIA CEO SPECIALISTS

At EDGE Creative, our content writers work closely with the SEO team and our social media specialists to ensure that all our content achieves what it sets out to do. We have worked closely with businesses across the UK to develop and execute effective social media SEO strategies.

If you’d like to benefit from our expertise, get in touch with our team today – you can even benefit from a free brand audit (worth £750) from the experts at our digital marketing agency to help review your brand positioning and identity!

Call our office on 0121 355 8092 or email info@edge-creative.co.uk to find out exactly what we could do for you.

Top 5 Ways You Can Improve Website Performances

In this article we’ll talk about how these methods will improve your website’s performance:

Your website is one of the most vital aspects of your business. It provides a digital presence for your company that is available 24 hours a day and helps give your business credibility, raise brand awareness, and generate leads.

One of the main goals of any website is to achieve conversions. So, when your website isn’t performing as you expect, you could miss out on a potential customer due to poor user experience, and they may even look to your competitors as an alternative solution.

Don’t panic! There are simple fixes you can make to your website that will help improve its performance, provide a better experience for your audience, and increase your conversions.

1 – ENSURE YOUR CONTENT IS READABLE

When it comes to web content, the objective is to deliver your message and encourage people to engage with your website.

A common mistake is to be overly thorough in your content. Readers often have a short attention span and can be put off by walls of text, which can also act as a barrier to people with learning disabilities or visual impairment.

By utilising white space or imagery to break up content and making your content scannable with bullet points and headings can make a huge difference. Breaking up text will also help stop the excess text from being a stumbling block for your visitors and helps guide them on their journey across your site.

Google launched an update to their algorithm in 2022 which rewards content that satisfies the user experience and lowers the performance of content that fails to do this. Click here to find out more about the Helpful Content Update.

2 – HAVE A CLEAR AND EFFECTIVE CALL TO ACTION

A call to action (CTA) is a marketing term that guides the user to the next steps that you want them to take. It could be anything from submitting a form to purchasing a product, clicking on a link, or subscribing to a blog mailing list.

The most effective CTAs will provide a clear idea of what you want your audience to do next, create urgency, and make it easy for them to convert.

They are also a great way to guide people through their journey on your website to a conversion, which is why they are often found in prominent positions on your website or landing page.

CTAs provide a great opportunity to gather user data through data capture which can provide further marketing opportunities, such as gathering email addresses to use for email marketing.

Learn more about conversion funnels and how you can nurture your audience towards a conversion.

3 – MAKE YOUR WEBSITE MOBILE FRIENDLY

Having a mobile-friendly website is vital for any business or organisation.

Mobile-friendly websites need to be fast to load and easy to navigate and convert.

It is estimated that around 86% of the world’s population owns a smartphone, so if your website’s performance and layout aren’t suitable for mobile then people are not going to engage, and you could miss out on conversions.

Following a responsive design will ensure that no matter how big a screen is, a website will fit properly and display information correctly regardless of if that device is a mobile phone, tablet or desktop.

You can discover if your website is mobile-friendly using Google’s Mobile-Friendly Test.

4 – OPTIMISE YOUR VISUAL ELEMENTS

Page speed is a big contributor to a successful website. When someone visits your website, they want everything to load quickly and to be able to move around your site efficiently.

One of the best ways to improve your page speed is by having well-optimised images and videos. You can do this by ensuring your images are in the correct format, dimension, size, and resolution while keeping to the smallest possible file size.

By doing this, your website visitors will have a more positive experience and be freely able to load everything on your website quickly, rather than looking for an alternative source of information such as a competitor.

5 – CONSIDER THE USER’S JOURNEY THROUGHOUT THE WEBSITE

Good user experiences help to get your visitors to the content they are looking for without having to venture around the whole website.

A general rule to follow with your website is that a user should be able to find any information on your site with no more than three mouse clicks. So, be sure to review your site and check they key pages and information are easy for your users to access.

Following this guidance helps maintain a positive experience for the user and keeps them on your website, where they can be nurtured towards a conversion through your content and calls to action.

HOW EDGE CREATIVE CAN HELP IMPROVE YOUR WEBSITE

Our digital marketing agency in Birmingham has a team of experts, from CRO and SEO specialists to web developers and designers – and we are perfectly placed to help businesses and organisations improve the performance of their websites and in turn, increase the number of online conversions.

Take the first step towards a more effective website with our free SEO and web audit, where our experts will highlight what is working well on your website and the areas of improvement in a comprehensive report.

Alternatively, you can speak to one of our specialists by calling 0121 355 8092 or by emailing info@edge-creative.com.