Happy Days

Happy Days website design banner

Team Members Involved on this Project

Laura
Karen
Ryan
Jon

Summary

Happy Days operate a large group of nurseries in southwest England and the south of Wales, opening their first branch in 1991 and now controlling more than 20 sites across the region.

They care for around 2,000 children every single day and employ nearly 500 dedicated workers who provide a carefully curated and tailored experience for young learners.

Their approach is to use a specially crafted syllabus to prepare early years children for school in the most effective way possible, encouraging the development of key skills along the way.

The Task

Happy Days wanted to revamp their online presence, which included asking us to build a new bespoke website from the ground up with a focus on two key areas – the user experience and visual appeal.

We enhanced their graphic design and marketing materials while also auditing the current user journey on the website. The overall aim was to make their new website more visually appealing without losing their existing brand, which they loved, as well as making it simpler to navigate so that parents could easily find the information they needed.

They selected our marketing agency due to our experience in working with large national and international nurseries to deliver bespoke websites tailored to the educational sector.

Additionally, Happy Days wanted to change their SEO approach to make them more visible to a wider audience. They were already ranking on the first page successfully in the areas of the country they wanted to target, which meant we could focus our time on optimising the existing content rather than replacing it. This process involved adding regular blogs and fresh content to the website and fed heavily into the overall design process of their new website.

Happy Days branded website design
Happy Days branded booklet design
On site photography of Happy Days Nurseries Happy Days website design for tablets

The Results

As the Happy Days team already like their established brand, our initial focus was to uplift and enhance their current branding rather than redesigning it. We created clear brand guidelines to ensure that all marketing collateral, including their new website, remains consistent.

Our team then organised a three-day on-site photoshoot with Happy Days at several of their nurseries. This allowed us to take staff headshots and promotional images of the children, team, and venue to be used across the website and social media graphics. We also collected video footage of interviews, nursery locations, and much more. These materials were then used as the basis for their marketing, providing that real-life visual element the client was looking for to showcase to parents their approach to teaching and share insight into a child’s day at Happy Days.

We conducted a large amount of research and performed an audit of the existing Happy Days website alongside those of their competitors. Our work involved investigating the performance of these websites in terms of search rankings in the geographical areas Happy Days were looking to target.

We also helped to set up their Google Analytics accounts to ensure that they can accurately measure and track their goals and conversions. Afterwards, we provided Happy Days with additional training so that their team could analyse Google Analytics 4 on their own and understand what the data means from a marketing perspective. We suggested SEO and website improvements based on these findings, including the addition of new pages, providing tools to help the user experience, and the development of a clear blog strategy.

Using these suggestions and the existing copy from the previous website as focal points, we built up a brand-new, bespoke website. This included custom layouts and design work, alongside the ground-up development of new tools and pages that would help site performance. We also added a search functionality where parents could find the Happy Day’s nurseries in their local area and be taken to a dedicated page for that location.

Finally, since Happy Days were already ranking well for search results in their targeted areas, it was key that we carried over as much relevant content as possible to the new website. Our writers then optimised this copy for SEO purposes, writing brand new pages in the same style and voice as existing ones.

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Thank you for all your support and patience this year, we really appreciate it. The new website is amazing, thank you so much!

Karen D’Aguilar Head of Sales & Marketing at Happy Days Nurseries

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UNIVERSITY COLLEGE BIRMINGHAM

UCB booklet design

Team Members Involved on this Project

Karen
Sean
Ryan

Summary

University College Birmingham, is a higher education centre providing apprenticeships and A-levels alongside undergraduate and postgraduate degree courses. The university college is comprised of four schools, each delivering courses to students of all levels, with world-class facilities.

EDGE Creative and University College Birmingham have had an ongoing partnership for more than eight years. Due to this longstanding relationship, as well as the effectiveness of our past work with the university and thorough knowledge of their existing brand, we were successful in our pitch to create a brand for their new sixth for centre.

The Task

University College Birmingham were looking for a creative agency to deliver a new brand for their purpose-built sixth form centre opening in September 2024. The multi-million-pound development, located in Birmingham city centre, will offer a range of A-level and vocational courses utilising university facilities including hi-tech labs and simulation health wards.

The idea behind this new facility is to provide college-age students with an academic route into University College Birmingham, giving them the opportunity to “prepare for university at university” – a theme that is central to the brand and marketing materials used for this project. Therefore, it was key for us to show that the new sixth form centre is a part of the wider University College Birmingham brand, but also that it had its own unique benefits and audience.

In completing this branding project, we also designed their prospectus and social graphics for the new facility, ensuring that the brand remained consistent throughout all marketing channels.

UCB Sixth Form Logo design
UCB Sixth Form designed booklet in print
UCB sixth form banner design
Poster and booklet design and branding for UCB

The Results

Since we already had an established relationship with the university, we were familiar with their existing branding choices and made sure that any new materials followed a similar theme.

The first stage of this project was to work closely with the University College Birmingham team to develop a range of design concepts that fit what they were looking for, and then support them with narrowing their choice down to one concept. We then took the time to perfect the chosen design concept and produce the materials needed using that design philosophy.

We achieved consistency with the wider university brand by utilising the existing brand colours and imagery, but combined it with fresh copy targeted at academics, utilising the “prepare for university at university” slogan.

We produced the final designs for a 40-page prospectus covering the courses, facilities, and more offered by the sixth form centre. We also provided the designs for several social media graphics that were used as part of a comprehensive social campaign announcing the development.

We are truly thrilled with the brand concepts EDGE has developed for us. EDGE have been very easy to work with, very flexible and accommodating, which is an essential quality in an agency when you’re working on a new project.

Their creative flair and deep understanding of our brand, requirements and aims has led to the creation of something we’re excited to showcase.

Alma Aganovic Marketing and Admissions Director at University College Birmingham

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Sutton Tutorials

Team Members Involved on this Project

Karen
Ryan
Lydia

Summary

Sutton Tutorials are a specialised provider of private tuition to help students in Sutton Coldfield prepare for grammar school entrance exams, primarily offering one-to-one sessions and mock exam sessions. They also provide help with GCSE and A-Level exam preparation.

They help prepare students using tailored teaching methods to help strengthen the areas in which a student might be struggling. Sutton Tutorials pride themselves on the bespoke learning approach they undertake, allowing them to focus on the needs of the individual, including detailed feedback and action points to help each student reach their maximum potential.

The Task

Sutton Tutorials approached EDGE with the goal of increasing the number of students booking in to sit mock exams, which usually take place between March and August, prior to the academic year. They usually have just under 100 students taking mock exams in August, each of whom then benefit from the tailored and specific feedback their tutors give back.

Before we could increase the number of students taking these exams, we first needed to understand how Sutton Tutorials were handling their marketing and outreach efforts. We conducted a website audit to analyse its functionality, whether it was fit for purpose, and how to improve it.

Following our audit, we added a third colour to their palette to improve the look of the website and to draw more attention to CTA’s, which were previously hidden by similar colour choices. Next, we identified several ways to increase internal linking opportunities and added E-commerce tracking capabilities into their analytics.

Lastly, we set up several targeted Google Ads campaigns, starting with a Performance Max campaign to increase awareness of Sutton Tutorials through relevant audience interests, followed by a targeted Search campaign to attract users via specific queries.

The Results

We have seen positive results from our work with Sutton Tutorials. The Performance Max campaign twinned with the improvements we made to the website quickly generated 87 conversions from a broader, target audience, resulting in an average cost-per-click of just 53p.

Utilising the data we gathered from the initial Performance Max campaign, the Search campaign generated a huge 14.8% conversion rate after just one month which resulted in an increase of 86% in conversions.

The first mock exam hosted by Sutton Tutorials this year had a 27.2% increase in students compared to the same exam in the previous year, while the second mock exam session saw a 62.3% increase in students.

We will continue to adapt our advertisement work over the coming months as our partnership with Sutton Tutorials develops, and we are excited to see where our partnership will take us.

It has been a pleasure working with the team at Edge Creative, and special thanks to Lydia and Karen for all their support. They have worked to really understand our needs and requirements, and the results have been fantastic.

They understand the world of paid advertising better than anyone else I have worked with before and as a small business, this element of hand holding and being guided effectively has been key.

We look forward to continuing working with the team at Edge in the future. I can not recommend them highly enough.

Richard Thorsby Richard Thorsby

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