Finance Archives - EDGE Creative

Summary

The Task

The Results

Team Members Involved on this Project

Karen

Ryan

Jon

Sean

Summary

Forecast Finance are bridging, development and commercial finance experts based in Birmingham. Their team brings together more than 60 years of experience working in the finance market, with a focus on providing tailored financial solutions to their customers, ranging from short-term bridging loans to long-term borrowing plans.

The Task

Our scope of work included brand development, website creation, establishing a social media presence, and the design of marketing collateral such as business cards and pull-up banners.

Additionally, we focused on implementing an effective content marketing plan, centred on engaging with their audience through social media and email marketing.

The Results

Drawing on our team’s brand expertise, we created an identity for Forecast Finance which included a versatile logo, colour scheme and visually appealing brand imagery helping them to stand out in their industry.

Our team designed and built a new website which focused on highlighting their range of services and showcasing the expertise of their team through case studies.

On social media, we established a presence on Linkedin, chosen as the most suitable platform to communicate with their audience. The content plan we have established ensures regular communication with their audience through posts showcasing services, team activities, expertise, and relevant industry news.

Key metrics such as impressions, post reactions, clicks, and engagement rate have shown continued growth, helping to guide our content strategy as our work continues.

Email marketing has been employed to communicate directly with their extensive network of brokers and lenders. Branded email templates on Mailchimp facilitate the sharing of team knowledge and experience.

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EDGE Creative are like an extension of our business, supporting us on all our marketing and event requirements. The quality of work, the knowledge and the service from the team is just first class.

The content we are putting out to our audience look great and the results in the engagement are very positive, we’re excited to see how much we can grow alongside EDGE.

Melanie Johnson Co-Founding Director

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Summary

KLO Financial Services are a team of Independent Financial Advisers and Client Managers, offering a range of personal and professional financial services to clients across Warwick, Birmingham and London. They pride themselves on their high standards of service, advice and ethics within all areas of their business operations, pioneering transparency and honesty in all they do. We have been working with KLO Financial Services since their inception, supporting them with an array of different marketing features to reflect their growth over the years.

The Task

KLO Financial Services originally approached us with the mission to design a brand that reflected their company values. This brand was to be rolled out through the development of a bespoke website and an array of different marketing materials to unify the business’s identity. This brand identity was to be developed as the business grew.

The Results

We’ve been working closely with the company to reflect their business development and growth. As well as designing, building and maintaining the KLO Financial Services website, we consistently increase visibility for them through ongoing SEO campaigns and content marketing as well as organic and paid social media content.

To showcase their range of services, we’ve also developed a range of on-brand printed material, including corporate brochures, banners, business cards, stationery, promotional material and more.