SOFTWARE DEVELOPMENT AGENCY
SAAS DEVELOPMENT FOR
MARKETING SUCCESS
As your business grows, so does the need for tools that can keep up. Custom software can help streamline day-to-day operations, reduce manual tasks, and support more meaningful engagement with your audience.
What is SAAS?
Software as a Service (SaaS) is a cloud-based model where software applications are hosted and delivered to users online. Instead of installing and maintaining software on their own devices, users can access it through a web browser or API.
SaaS solutions typically use a multi-tenant structure, meaning a single application instance runs on host servers and serves multiple customers. Users share the same version and configuration. However, their data remains securely separated.
What’s Included In Our
Software Development Services
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CUSTOM SAAS DEVELOPMENT
We create bespoke SaaS solutions tailored to your business needs, guiding you from initial concept to final deployment. Our approach ensures scalability, seamless performance, and a future-proof platform that grows with your business, providing a competitive edge in your industry.
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API DEVELOPMENT & INTEGRATION
We develop secure, well-documented APIs that connect everything smoothly, making data sharing effortless and boosting efficiency, so your platform works exactly how you need it to.
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UX DESIGN
Great software isn’t just about what it does, it’s about how it feels to use. We design clean, intuitive interfaces that make life easier for your customers and team, keeping engagement high and frustration low.
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CLOUD-BASED SOLUTIONS
Leverage the power of cloud computing to enhance scalability, security, and accessibility. Our cloud-based SaaS solutions ensure reliable performance, seamless updates, and the flexibility to support business growth while reducing infrastructure costs and maintenance efforts.
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DATA ANALYTICS
Turn raw data into actionable insights with analytics and machine learning integration. From customer behaviour tracking to predictive modelling, our solutions help you make informed decisions, optimise marketing strategies, and drive business success.
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SECURITY & COMPLIANCE
Protect your SaaS platform with enterprise-grade security measures and compliance with industry standards. We implement robust data encryption, access controls, and continuous monitoring to safeguard sensitive information and maintain user trust.
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ONGOING SUPPORT & MAINTENANCE
Keep your SaaS platform running smoothly with our ongoing web maintenance services. We provide regular updates, performance monitoring, security patches, and technical assistance to ensure your software remains optimised, secure, and ahead of evolving industry demands.
Specialist Software Development Agency
Maximise efficiency, improve customer experiences, and gain a competitive edge with bespoke software solutions. The team at our web development agency builds intuitive, high-performing SaaS applications designed to integrate seamlessly with your business goals.
SaaS enables businesses to serve a larger user base without compromising on security, speed, or privacy, making it a powerful, future-proof solution.
Software Development
Case Studies
See how our software development agency has helped brands revolutionise customer engagement, streamline processes, and scale their operations.
XPGroup initially came to us with their “autoXP” brand, seeking a
digital marketing agency to help them branch out into the asset management SaaS industry.
Working closely with the leadership team, we ensured every asset aligned with their vision and met strict launch deadlines, bringing the new business to life.
Circuit Hospitality worked with EDGE to grow their ecommerce ticket selling platform through website design, CRO optimisation and SEO strategy.
Software Development FAQs
Have you got questions about our software development agency? We’re here to help!
Can I migrate data from another platform?
Yes, we offer a smooth data migration process to help you transition from other platforms. Whether you’re moving code repositories, project management data, or documentation, our team will assist you in importing your data securely and efficiently, ensuring minimal downtime and no data loss during the transition.
Does it integrate with other development tools?
Yes, the software we develop can integrate with your existing development tools and infrastructure. Whether it’s version control systems, project management platforms or CI/CD tools, we ensure that our solution works seamlessly with your toolchain, enabling smooth workflows and efficient collaboration across teams. We’ll work with you to customise the integrations to meet your specific needs.
How secure is data with SaaS software?
Data security is a top priority for us. The software we develop for your business follows the latest security standards to protect your sensitive information. We implement encryption, secure authentication methods, and regular security audits to ensure your data remains safe. Additionally, our solution is fully compliant with relevant regulations, such as GDPR, and we ensure that access controls are in place to restrict unauthorised access to your data.
Testimonials
What do our clients say?
- Jennifer Sparkes Brand Marketing Controller – XP Group EDGE Creative have been an integral part of XP Group’s marketing strategy, bringing together an omni-channel approach to position our brands as a tech and logistics solution. Through market research and strategic planning we have reached our desired audiences, showcasing our smarter technology and asset management capability which now provides value across a variety of different vertical markets.
- Mike Kelly Business Development Manager – Finance 4 Business EDGE are a top class company who really get to understand the businesses they work with and work closely with their clients in delivering a compelling proposition. They are fun to work with and deliver a high level of service on a truly consistent basis.
- Sarah Radley Managing Director – Acuity Finance We have been working with EDGE now for some months and what a fantastic start to our commercial relationship. Louise and Mark’s team have excelled in service, quality and communication and I have been impressed with their ability at speed to understand our business and offerings. I would not hesitate to recommend them.
Software Development
Blogs
Stay informed with our latest blog posts and insights on software development trends.
As a digital marketing agency in Sutton Coldfield, IT and the digital world is an essential ingredient in the day
Find out how modern game engines can support your business marketing by improving your product demonstrations, presentations, and more.
Digital marketing agencies are there to help you with a clear strategy of how to grow the influence and reach of your brand.
BOOK A CONSULTATION
Our software development agency provides insightful data and actionable recommendations to help you achieve optimal results with your SaaS solution.
SOFTWARE DESIGN & ARCHITECTURE
We begin by working closely with you to understand your business goals and technical requirements. Our design team creates a detailed architecture, mapping out the system’s functionality and ensuring scalability, security, and efficiency throughout.
SOFTWARE DEVELOPMENT
Once the design is finalised, our development team builds the solution with a focus on high-performance, clean code, and seamless integration with your existing systems. We ensure your software is reliable, scalable, and ready for future growth.
TESTING & DEPLOYMENT
After development, we rigorously test the software to identify and resolve any issues, ensuring it performs seamlessly across all environments. Once it’s fully optimised, we deploy the solution and offer ongoing support to ensure its continued success and performance.