Brand Design & Development Archives - Page 4 of 5

Rios Blinds

Summary

The Task

The Results

Team Members Involved on this Project

Karen

Lydia

Ryan

Summary

Rio’s Blinds are a Birmingham-based company specialising in custom, made-to-measure blinds. They travel across the midlands with a focus on two main things: quality of service and speed, which is why they strive to offer a same-day service wherever possible and even offer free quotations and fitting.

They are proud to offer a huge variety of blinds to their customers that will fit seamlessly with the style and feel of their home, which can be made-to-measure depending on the customer’s needs.

The team at Rios Blinds reached out to us in 2022 for help with optimising their existing Facebook advertising campaign. They were generating large numbers of leads at the time, but only a fraction of these were relevant to their intended audience.

The Task

Rios Blinds needed to make sure that they were targeting the right people with their adverts to help save both time and money.

Due to the custom, made-to-measure aspect of their blinds, Rios require the customers to arrange a visit to their home, at a time suitable to them, to provide an accurate quote.

However, many people who interacted with their previous ad campaign were expecting instant quotes and were uninterested in arranging a visit.

As Rios were paying for each enquiry, this meant that they were spending money on people who weren’t the right fit for their service. Our job was to ensure that the adverts were finding the right audience so that the majority of quote requests were from legitimate, relevant customers.

The Results

We started this project by first designing brand new adverts for Rios Blinds which both appealed to the target audience on Facebook and included details about the quotation process. We emphasised in the copy that customers would need to book an appointment to receive a free quotation, given that the blinds would need to be measured to the exact specifications of the window.

We also pushed the tailored aspect of Rios Blinds, effectively communicating the specialist nature of their service so that potential customers with non-standard windows will be more interested in working with them.

Both these choices were made to reduce the amount of time wasted on customers who were looking for a different kind of service.

As a result of our new Facebook campaign, Rios Blinds has seen 360 new, legitimate leads in the first two months, and this continues to grow.

We will continue working with Rios Blinds to tweak their social media advertising with the hopes of attracting more business from a wider range of sources.

It’s been rewarding being able to help Rio’s Blinds improve their quality of leads and target new customers through clear creative and messaging

Lydia EDGE Creative

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University College Birmingham

Summary

The Task

The Results

Team Members Involved on this Project

Lou

Karen

Laura

Lydia

Ryan

Summary

University College Birmingham, is a higher education centre providing apprenticeships and A-levels alongside undergraduate and postgraduate degree courses. The university college is comprised of four schools, each delivering courses to students of all levels, with world-class facilities.

EDGE Creative and University College Birmingham have had an ongoing partnership for more than eight years. Due to this longstanding relationship, as well as the effectiveness of our past work with the university and thorough knowledge of their existing brand, we were successful in our pitch to create a brand for their new sixth for centre.

The Task

University College Birmingham were looking for a creative agency to deliver a new brand for their purpose-built sixth form centre opening in September 2024. The multi-million-pound development, located in Birmingham city centre, will offer a range of A-level and vocational courses utilising university facilities including hi-tech labs and simulation health wards.

The idea behind this new facility is to provide college-age students with an academic route into University College Birmingham, giving them the opportunity to “prepare for university at university” – a theme that is central to the brand and marketing materials used for this project. Therefore, it was key for us to show that the new sixth form centre is a part of the wider University College Birmingham brand, but also that it had its own unique benefits and audience.

In completing this branding project, we also designed their prospectus and social graphics for the new facility, ensuring that the brand remained consistent throughout all marketing channels.

The Results

Since we already had an established relationship with the university, we were familiar with their existing branding choices and made sure that any new materials followed a similar theme.

The first stage of this project was to work closely with the University College Birmingham team to develop a range of design concepts that fit what they were looking for, and then support them with narrowing their choice down to one concept. We then took the time to perfect the chosen design concept and produce the materials needed using that design philosophy.

We achieved consistency with the wider university brand by utilising the existing brand colours and imagery, but combined it with fresh copy targeted at academics, utilising the “prepare for university at university” slogan.

We produced the final designs for a 40-page prospectus covering the courses, facilities, and more offered by the sixth form centre. We also provided the designs for several social media graphics that were used as part of a comprehensive social campaign announcing the development.

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We are truly thrilled with the brand concepts EDGE has developed for us. EDGE have been very easy to work with, very flexible and accommodating, which is an essential quality in an agency when you’re working on a new project.

Their creative flair and deep understanding of our brand, requirements and aims has led to the creation of something we’re excited to showcase.

Alma Aganovic Marketing and Admissions Director at University College Birmingham

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BOLD IT

Summary

The Task

The Results

Team Members Involved on this Project

Lydia

Ryan

James

Sophie

Summary

Bold IT are an award-winning, independent managed IT support provider for businesses across the country and, more recently, internationally. They are the go-to experts for all things IT with more than 30-years’ experience.

From on-call support to cyber security, server migrations, and more, Bold IT offer a range of tailored services to help any business tackle technological needs. They currently support more than 1,500 daily users, solving more than 800 support tickets and responding to about 1,000 calls each month.

The Task

Originally, Bold IT wanted to partner with a marketing agency in Birmingham to help them with social media management and search engine optimisation (SEO). They were impressed with our portfolio and worked with EDGE for a few months before asking us to help them plan and carry out a full rebrand and redesign to better reflect their new direction as a business.

This included a new logo and company imagery, a fully redesigned website, refreshed marketing materials, and an organised social media and email campaign to announce and explain the changes.

We needed to ensure that these changes not only achieved the main aim of the rebrand, but that the new website was sleek and user friendly. To be successful, this project required contributions from each of our specialist teams, including content writers, graphic designers, SEO specialists and web developers, all with the coordination from a dedicated account manager.

The Results

The first stage of the rebrand was to move away from their old business name because it implied that they only serviced the local area, something we wanted to avoid now that they serviced clients both across the UK and internationally. We designed a new logo to reflect their new name and then used that style as the basis for their branding, using the same colours and iconography across the website page designs, social media graphics, and more. These graphics were then utilised for a full, two-week campaign detailing the changes, why they were made, and the next steps for the business, alongside a supporting chain of emails sent directly to their existing customers.

Our skilled teams worked in tandem to create the perfect website for the client while ensuring a smooth and simple user experience. Key to the project were sleek animations and intuitive hyperlinks, ensuring that new and existing customers could find the information they needed quickly, while also providing a fast and appealing interface. Our developers also needed to create and code new pages that allowed video testimonials and other such materials to be uploaded, as per the client’s request.

We couldn’t be happier with the work we’ve done for Bold IT and are proud to say that the partnership continues to flourish, with the managed IT support firm sponsoring many of our recurring networking events.

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Edwards Chartered Accountants

Summary

The Task

The Results

Team Members Involved on this Project

Lou

Jessica

Ryan

Ellena

Sophie

Summary

Edwards Accountants are an independent, chartered accountancy firm based in the midlands with services geared towards both businesses and personal clients.

As taxation specialists, they are experts at identifying all available opportunities to lessen the burden of tax for both business and individuals while also ensuring full legal compliance. Likewise, they are experts across all fields of business, providing specialist services for tech companies, cloud accounting, and auditing.

Edwards were also founded more than a century ago, so you know that you’re in expert hands when working alongside them.

The Task

Edwards were looking to redesign their website to help make it more user friendly while also maintaining their original branding and structure. They wanted their website to be a hub of information for their customers to easily navigate and find out what they need to without issues.

Additionally, the main way that Edwards were gaining new clients was through word of mouth. As such, they wanted to update their SEO strategy to help improve their web traffic and conversion rates, since they were finding it difficult to generate new leads and find new clients through their website.

We also wanted to ensure continual growth and development after the completion of the project, adapting and altering the website based on customer behaviour. We also centralised the text across the website in amore uniform manner to improve the user experience.

The Results

From a development point of view, our first job was to rework Edwards’ service pages so that their customers have an easier time finding the information they require. The previous layout was too complicated, making it difficult for them to find information, so we restructured this section of the website to simplify and improve the user journey while maintaining their original branding and structure.

We also provided them with the functionality they needed to host a fully fleshed out library of up-to-date resources on their website, accessible through the search bar, and downloadable by visitors. This database of resources was designed with client learning in mind, so we also worked to restructure it when necessary and rewrite any content that needed updating.

In terms of SEO, our results have been huge. If you compare Q2 and Q3 of 2022 to the previous two quarters, Edwards have improved across the board. The success of our initial SEO work with Edwards has resulted in EDGE providing ongoing SEO improvements for the accountants, which we continue to deliver on a monthly basis.

Since the completion of this project, we have added additional features as a direct result of user behaviour data collected from Hotjar. These include a ‘featured news’ banner which links directly to a trending news topic, a scrolling news panel to highlight recent posts from Edwards, and additional logos added to the website footer.

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“At Edwards, we began looking at our website and general online presence in 2020, as we had identified a number of issues that we thought we needed to address. After speaking to several providers, we decided to take things forward with EDGE.

Where EDGE have been brilliant is in not only supporting us in addressing the areas that we knew we needed to tackle, but in highlighting issues we hadn’t already identified.

We’re accountants and tax advisers, not website developers or content writers, so having that expert opinion on hand at all times has been invaluable. However, the pinnacle of their service is the way in which they’ve ensured that we understood the impact of the improvements being made through clear reporting and briefings throughout that journey.

As a result, we’ve developed a more authentic voice and used it to put our perspective on issues that directly affect our clients (and prospective clients too!). This has already resulted in increased traffic to our website, and new levels of engagement with new clients.”

Steven Holden Tax Director At Edwards Accountants

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Maverick TV

Summary

The Task

The Results

Team Members Involved on this Project

Lou

Karen

Ryan

Summary

Founded in 1994, Maverick TV is an award-winning UK-based television production company that specialises in reality tv shows, documentaries and entertainment formats for broadcasters across the globe. They are considered one of the leading TV production companies and have produced many of the UK’s most popular tv shows including ‘Embarrassing Bodies’, ‘How to Look Good Naked’ and ‘Fifth Gear’.

The Task

We were tasked with refreshing Maverick’s branding and stationery. Being a large brand who are well-known to their audience, they wanted the brand refresh to be sympathetic towards their icon and brand colour so that it was still recognisable to their audience.

The brand colour was a particularly important part of Maverick’s history and was unique to them and we needed to manage this for brand consistency.

Along the way, we created several different design adaptations for Maverick to choose from. To involve the client throughout the journey we presented the refresh in several stages, starting with sketches and line drawings and finally moving on to full colour and stationery mockups to see what the execution would look like.

We had to consider the logo from many aspects as it would be animated for the TV end credits, printed for stationery and other marketing, and needed to work on many different scales.

Maverick was also looking for a fresh approach to the digital website banners used to promote their popular shows including The Gadget Show, Embarrassing Bodies and Fifth Gear, that connected with their audience but also complimented their desired new brand refresh.

The Results

Maverick chose to work with us because of our specialist knowledge and precision in colour management in regard to spot colour, full colour and digital which came in as we balanced the colour depending on the medium.

We utilised the expertise of our talented design team to ensure that we refreshed their brand identity in a way that met their requirements and transferred to both print and digital formats.

We understood the importance of maintaining elements of their identity that represented their history and was still recognisable to their existing audience.

The final logo selected by Maverick was chosen because it was versatile and encapsulated their brand values. Our success in getting the logo right for the client led to new stationery, business cards and digital website banners Maverick used to promote its most popular shows.

Our excellent management of the project also meant we were Maverick’s chosen supplier for their LA office.

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The Nations Favourite

Summary

The Task

The Results

Team Members Involved on this Project

Karen

Ryan

Summary

TCR Food Services are a food products supplier based in Birmingham. They work with some of the country’s biggest manufacturers to supply over 650 take-away outlets across the UK, providing excellent quality food products and packaging from a range that’s constantly expanding.

On a mission to add further value to the takeaways they supply, TCR came to us with a desire to create a brand for their extensive range of packaging, incorporating an identity that appealed to takeaway customers across the nation.

The Task

EDGE were tasked with overhauling the design of TCR’s entire range of packaging. After bringing design, copywriting and account management teams together to share ideas, we presented TCR with “The Nation’s Favourite”: an identity that pays homage to the fishermen that brought chip shops to life, the British sea sides that form so many memories and the nostalgia that comes with it all.

The Results

We rolled this concept throughout each design, incorporating seaside imagery such as lighthouses, boats, waves and ropes as well as crafting a sentimental story to evoke relatable memories of rainy seaside holidays and the quintessentially British comfort of a bag of fish and chips on a Friday night. Our work led to a positive outcome for the client, who delighted customers with the new range.

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Acuity Finance

Summary

The Task

The Results

Team Members Involved on this Project

Lou

Karen

Ellena

Ryan

Sean

Sophie

Summary

Acuity Finance are an asset-based lender that provides businesses with tailored solutions to their financial needs.

Founded in 2004 under the name Inksmoor, they specialise in non-regulated bridging loans, development exit finance and cashflow finance. They are also Patron members of NACFB, demonstrating their laser-focused approach to providing transparent, flexible, and effective solutions for clients.

The Task

Our work with Acuity Finance started in April 2022, when we were approached to support with creating a marketing campaign around launching their rebrand to Acuity Finance. The initial focus was to raise awareness of the Acuity Finance brand to both the existing audience and a new audience, through social media and accompanying PR work on the rebrand.

We have since worked on multiple projects and campaigns with their team, with every department at EDGE playing their part in the progression of Acuity Finance.

Acuity Finance approached us to support with increasing their brand awareness and bring their new brand to life across a multitude of marketing avenues. This included an initial PR release for their brand launch, social media management to drive brand awareness, and SEO and website updates to increase visibility and user experience.

A brand launch campaign was our initial focus, including social media and PR to raise awareness of their new brand, and required the creation of branded graphics to complement their relaunch from Inksmoor Capital. Our involvement with their social platforms increased to management of all their platforms, providing fresh, relevant, and engaging content every week.

The Results

When raising awareness of the brand, we have seen positive results across multiple areas.

On social media, we achieved follower growth on both LinkedIn and Twitter, as well as consistent growth in engagement rate. LinkedIn’s monthly engagement rate has constantly reached over 5.0%, almost three times what LinkedIn considers good (2.0%), and we regularly achieved above the 1.0% engagement target on Twitter.

We have also made improvements to the performance of Acuity’s website, redesigning pages relating to their bridging, invoice and development finance services, including copy improvements that were SEO-optimised and customer-focused. In addition, we implemented monthly blog writing to drive increased traffic to the website through relevant content related to specific keywords.

Likewise, we designed and uploaded downloadable PDFs to increase data capture, and have regular email marketing campaigns to engage their audience.

Overtime, we have also become brand guardians for Acuity Finance, developing a set of core values and working across all wider marketing activities, from exhibition planning and creating branded stand graphics to designing merchandise and brochures.

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“We have been working with EDGE now for some months and what a fantastic start to our commercial relationship. Louise and Mark’s team have excelled in service, quality and communication and I have been impressed with their ability at speed to understand our business and offerings. I would not hesitate to recommend them.”

Sarah Radley Managing Director at Acuity Finance

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Link Engineering

Summary

The Task

The Results

Team Members Involved on this Project

Lou

Karen

James

Jon

Summary

Founded in 2019, Link Engineering specialises in Civil and Structural Engineering. Based in Birmingham, they offer a variety of services from building investigation to planning support and civil & structural engineering design, demonstrating their extensive experience in a wide range of projects. Through using modern proactive design and technical expertise, they will provide you with consistent and cost-effective solutions.

The Task

When Link Engineering was looking for a digital marketing company, they wanted somewhere that was local to them. After connecting with us in January 2021, we were tasked with designing and producing business stationery such as a new credential document, business cards, animated email signatures and brand guidelines. Furthermore, Link Engineering were looking to create a new website that took them from a start-up to a well-established business.

The team got to work to create bespoke and authentic designs for their stationery that incorporated and amplified their existing unique brand identity. Once the general look and feel had been established, we carried these through to the website designs.

The Results

Our team worked tirelessly to produce a stunning website that matches Link Engineering’s ambitions of becoming the leader in the structural and civil engineering industry.

We are thrilled with the final product, which you can see here. We’d like to give a special shout out to our Designer James, Website Developer Alex and Andrew for their unique logos and animations!

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We feel we now have a brand that is representative of our business as a result of EDGE’s input. EDGE have warmly welcomed us into their networking events and leadership discussions; it really feels like we are part of their community. A special mention must go to our Account Manager Kelly, who has been responsive, flexible and understanding at every step. We are looking forward to continuing to work with EDGE as our business grows further.

Jessica Moore Operations Manager at Link Engineering

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Lisieux Trust

Summary

The Task

The Results

Team Members Involved on this Project

Karen

Jessica

Laura

Ryan

Sean

Summary

Lisieux Trust are a provider of supported living and residential care services to adults with learning disabilities and autism. The Trust have 11 properties located around Sutton Coldfield and Erdington, 8 of which are dedicated to supported living while the other 3 focus on their residential care services.

Their focus as an organisation is on ensuring tenants and residents live happy, enriched lives, full of opportunity and choice.

The Task

EDGE were initially approached by Lisieux Trust in June 2022 to provide marketing support while their CEO and Marketing Manager were both on maternity leave.

We took control of their social media platforms, tasked with helping to grow their audience across four platforms – Facebook, Instagram, Twitter and LinkedIn, whilst promoting the work that Lisieux Trust does to help to enrich the lives of adults with learning disabilities or autism.

Alongside this, we also took charge of their monthly newsletter, in particular the design of their printed version as well as building and distributing the digital version that is sent via email.

The Results

Using a tailored approach to their social media strategies, we identified the requirements of each of their platform’s audiences by looking at analytics and data available to us. This then helped us to determine the types of posts that would meet their audiences’ requirements but also meet the desires of each platforms’ algorithms.

In line with the Trust’s own aims, our focus has been on showcasing the opportunities they provide to their tenants and residents, something we do through sharing the activities of everyone at the Trust in engaging image carousels, videos, reels and infographics.

Our design team showcased their creative talents by designing eye catching themes and templates that not only help the posts we create stand out on news feeds but also compliment the Lisieux Trust brand and identity.

Since we took over, we have seen consistent growth on all their platforms in terms of followers. LinkedIn has grown by 16.53%, Facebook by 18.85%, Twitter by 18.18% and Instagram by 16.29%. Alongside this, post engagement has been sitting well above the industry average.

We will continue to review and tailor our approach to Lisieux Trust’s social content every month, identifying new approaches to engaging with their audience that will help continue to open them up to new audiences.

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We are thrilled to work with Lisieux Trust on various marketing projects. Our social media strategy really resonated with their audience and helped them achieve impressive results. It was incredibly rewarding to see our work make a positive impact on their business.

Karen O’Donovan Client Director at EDGE Creative

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The Lighthouse Group

Summary

The Task

The Results

Team Members Involved on this Project

Lou

Karen

Lydia

Summary

The Lighthouse Group protects and changes lives by working with talent in high-intensity careers to enhance all aspects of their life – whether that’s in a professional or personal manner. Having built a global partner-based commercial network, The Lighthouse Group works with those predominantly in the sporting and entertainment sectors and is proud to give back to local communities via The Lighthouse Foundation providing necessary support and wellbeing services to those most in need.

The Task

When ARMCO, a long-term partner of EDGE Creative, reached out with this new business venture we were thrilled to take it on board and help shape it from its infancy. From the initial creation of the business name to the branding look and feel, we moved at pace to deliver further digital assets such as the website design and development, social media planning, exhibition materials for their launch and photography. Amongst delivering lots of other creative works, our team excelled at every challenge and thoroughly enjoyed seeing the business come to life.

We worked closely with the CEO and other Partners to ensure everything created was aligned with the company’s core values and strategic goals, whilst working to deadlines to ensure all work was ready for the official launch day. It was imperative that these deadlines were met for the live event and that the brand was showcased correctly for this incredible new global business.

The Results

Many of the EDGE team were involved with delivering the various projects over the past several months, ready for the launch day, from our strategic thinkers, team of developers to our brand designers and copywriters. Creating their branding, our designers crafted a warm luxury colour palette of golds, coppers and orange, with a contrasting colour of navy blue.

Our skilled developers created a bespoke and unique website. We are proud to announce that the site phase one is now live, and there is so much more to come! If you would like to take a look at what we created over on The Lighthouse Group website, make sure to check out the powerful brand and many graphics!

This isn’t the end of our partnership with The Lighthouse Group, there is so much more to come, but we’ll keep you guessing until the next big reveal!

We needed a partner who could be flexible, dynamic, agile, challenging and knowledgeable about the journey that we are embarking upon. EDGE Creative were that partner. They enabled us to move swiftly, to bring ideas and concepts to life at pace and to deliver a brand, image, narrative and face of the business to the market, which we are extremely proud of.

Andrew Powell CEO at The Lighthouse Group

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Fidelis

Summary

The Task

The Results

Team Members Involved on this Project

Lou

Karen

Ryan

Summary

Fidelis provide high-quality cleaning, facilities management and related property services. They are driven by their vision to be the market leader in world-class cleaning, providing the perfect lasting impression of a premises.

The Task

We were tasked to help Fidelis Group present an engaging pitch and proposal document of their services to a potential customer. A detailed audit of current marketing led us to create a strategic credentials document for the sale team, what we believe to be an essential tool for showcasing Fidelis in new business presentations. It was important to encompass a clear overview of the businesses capabilities and experience, whilst highlighting the benefits of becoming a Fidelis client.

The credentials document had to communicate Fidelis Groups’ brand values, expertise and first class service offering in an engaging and targeted manner. The document was to maintain the professional standard of Fidelis’ approach, keeping the target audience in mind at every stage of engagement.

The Results

We intentionally made the document simple in design yet effective in its delivery. We achieved this by using clearly branded sections, highlighting key points to focus on and increasing visual impact through creative direction such as contrasting colour panels, bullet points and a clean-cut, fresh appearance.

The document was also designed to be editable in-house for future presentations. We also made sure we included information about business processes and client management, with the aim to help the audience visualise being a Fidelis client.

The credentials document was a great success, as we helped Fidelis Group stand out from the competition, resulting in them securing a new business contact worth £200k. The client was delighted with the result, as it proved to be extremely effective marketing investment.

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The attention to detail from EDGE meant that we secured a contract, helping the Fidelis Group to grow and develop. We are absolutely delighted by the creativity, hard work and seamless process that has been executed in this project. It is without a doubt an asset to our business.

Lloyd Ansermoz Marketing Director

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