EDGEUCATION

Team Members Involved on this Project

Karen Karen
Jessica Jessica
James James
Ellena Ellena
Lou Lou
Laura Laura

SUMMARY

At EDGE Creative, we’re committed to nurturing the next generation of digital marketers and creatives. Through our apprenticeship programmes, marketing work experience opportunities, and partnerships with institutions such as BMet College, Birmingham City University, and the Sandwell Family of Colleges, we give young people the chance to gain hands-on experience, build confidence, and develop the skills they need to take their first steps into the industry. It’s a way for us to support early careers while also strengthening the local job market.

WHAT WE DO

Through our placements and internships, students and graduates get the chance to build real-world skills across a range of areas from long-form content writing and social media copy to campaign planning and delivery. Interns work closely with our team, shadowing individuals in different departments, contributing to live client projects, and getting involved behind the scenes on content shoots and digital campaigns. We also support their professional development, offering advice on sharpening LinkedIn profiles and preparing for life in the creative industries.

We’re also proud to work closely with educational partners like Birmingham City University (BCU), Sandwell Family of Colleges, University College Birmingham (UCB) and Birmingham Metropolitan College (BMet), helping to make sure students get the kind of learning that reflects what it’s really like to work in a creative agency. From supporting course content to helping shape prospectuses and marketing materials, we’re passionate about bridging the gap between education and employment.

Find out more about our partnerships and education initiatives.

HEAR FROM OUR PREVIOUS PLACEMENTS

Curious about the impact of our work placements? Hear what past participants have to say about their marketing work experience with us.

“I’ve really enjoyed my time at EDGE. the atmosphere is professional and friendly, which made it really easy for me to settle in straight away. I would highly recommend an internship to anyone as it offers a real-life experience of being in a real working environment. This opportunity has been invaluable to my future career as a Graphic Designer.”

RUBY

“I’ve had a great time working with the team at EDGE. My time here has given me valuable insight into the industry and a deeper understanding of the various elements of marketing. Everything I’ve learnt here will be incredibly useful for my degree and future career.”

MAIREAD

“During my internship, I worked closely with the team, making the experience really hands-on through shadowing and gaining an understanding of how the agency works. I was also able to visit client sites and see content production first-hand, giving me a behind-the-scenes look at the creative aspect of digital marketing. The team also prioritised employee wellbeing through frequent team-building activities, making it a friendly environment.”

MIA

“EDGE’s commitment to helping nurture the next generation of professionals has made a significant impact on our students’ educational journey. The hands-on experience and insights they gained while working on this project are instrumental in shaping their future careers. We have received overwhelmingly positive feedback from the students regarding their placements, highlighting the supportive learning environment and the practical skills they have developed under your guidance. The dedication to mentoring and fostering their growth is deeply appreciated.”

DENISE HOPKINS

Birmingham Metropolitan College

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May Business Consulting

Team Members Involved on this Project

Lou Lou
Ellena Ellena
Ryan Ryan
Jon Jon

SUMMARY

May Business Consulting (MBC) is an international business consultancy that helps organisations across the UK and Spain
to grow, transform, and achieve peak performance. They solve business issues quickly, affordably and with lasting impact by offering experienced full-time and independent consultants,
in-house Partners and a powerful sourcing capability.

THE TASK

With a growing audience across two markets, future growth goals and a desire to reflect their evolving identity, MBC was looking to refresh and futureproof their brand. They also wanted to streamline the website and create assets and strategies that their team could confidently
run with to improve their online presence.

Although they had a new website, the translation functionality wasn’t working as they’d hoped. They wanted to improve its performance and make it easier to edit translations between English and Spanish, bring the website in line with the new branding and ensure it was easy for their team to manage in the CMS.

They were also looking to increase their visibility, grow
their audience and improve engagement on LinkedIn utilising both the personal profiles of their leadership team and their company page. They were looking for a strategic approach that considered how to best manage their
two audiences, their clients and prospects in the UK
and in Spain.

Their overall focus was on bringing clarity to their messaging, refreshing their visual presence, and creating a more consistent experience across all touchpoints, both internally and externally.

THE RESULTS

As specialists in digital marketing for business consultants,
the project focused on delivering a creative and modern brand refresh. Additional colours were introduced to breathe life into the brand, complimented by more contemporary typography and a reworked logo – all while maintaining the core elements of their existing identity.

Full brand guidelines and a toolkit of branded marketing materials were delivered as part of this project to ensure consistency across all marketing communications. These included brochures, banner stands, presentation templates, business cards, and a refreshed email signature, enabling the client to present a professional image at every touchpoint.

The website was streamlined to ensure both language versions were fully aligned and easy to manage within the CMS. We also improved the translation plugin functionality, ensured it was compliant with new EU rules, and integrated Google Analytics so the team could measure success
moving forward.

A targeted LinkedIn strategy was also implemented, covering both the company page and key leadership profiles. By splitting the presence into two regional pages – UK and Spain – it allowed for more targeted messaging, which would in term drive more audience engagement.

To support long-term success, bespoke LinkedIn training was delivered to the MBC team. We also set up a brand kit in Canva, which included brand colours, imagery, fonts and logos. We also exported LinkedIn graphics from InDesign and built these in Canva as editable templates. These assets allowed the team to manage their digital presence in-house, with confidence and consistency, backed by a clear and strategic approach.

Mock-up image of presentation slides.
Brochure facing outwards.
Mock-up image of presentation slides.

EDGE have been fast, professional, and provided fantastic advice and output for our brand refresh and website upgrade. We know we can rely on them. Louise and the team will always be first on our list when we’re preparing our next campaign.

Richard Bowden

UK Partner at May Business Consulting

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Butco

Team Members Involved on this Project

Karen Karen
Lydia Lydia
Ryan Ryan
Jon Jon
Sophie Sophie

Summary

Butco are an energy and home services company based in Birmingham, providing boiler, central heating, and electrical support to customers across the West Midlands.

Through a team of fully qualified Gas Safe engineers and a 24-hour phone line to report boiler issues, Butco provide an expert service to thousands of homes around the region.

They have built a strong reputation on the personal aspect of their service, providing a faster and more individually tailored service than their nationwide competitors.

The Task

The Butco team were looking for an integrated digital marketing agency to help them create and build a new website which would generate increased leads, and result in new clients.

The first step was to wireframe and design a functional yet visually appealing website that would provide Butco’s audience with access to information on their extensive range of services. In doing so, we identified that Butco could benefit from a robust and effective SEO strategy that would target relevant and active keywords to help customers find Butco on Google.

We also set up analytics and heat mapping software to allow us to make further changes to the website based on customer preferences and behaviour. This resulted in the restructuring of certain pages, the implementation of clear buttons, and the careful management and regular addition of fresh content to the site.

The Results

The initial website design was a success, and the client was delighted with the layout, colouring, and functionality of our wireframes.

Our priority was to ensure that the keywords we targeted were actively being searched by Google users in the area. The keywords we devised and targeted and formed the backbone of all copy on the website along with the additional copy we would later produce for them.

Once the website went live, we curated a unique blog strategy that showcased areas of Butco’s expertise. This helped to build up a bank of content that would help users in the West Midlands find specific information regarding the services they were most interested in, with fresh content added to the website or data-driven changes made to the existing copy at least once a month.

We have now worked together for several years, targeting specific keywords at different times to keep a constant stream of new web traffic. This has resulted in the further optimisation of on-page SEO throughout the website, consistent updates to the core service pages, and the production of specific location pages for their areas of operation. Butco now rank on page one for 12 specifically targeted keywords, including “emergency gas boiler repair,” “boiler repair emergency,” and “emergency boiler repair,” which is searched almost 2,000 times every month.

We are currently working on a local SEO project designed to target the key areas that Butco operate in and drive local traffic to their website, generating useful leads. This has been done by creating designated landing pages for the major towns and areas that they operate in, optimised with keywords specific to that location.

See the Website Live

EDGE have worked extremely hard to ensure the end results met our needs and expectations. We are very pleased with the final product. Nothing was too much trouble, and the staff were always receptive and helpful. I would highly recommend their services.

Scott Wright Director of Operations

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Circuit Hospitality

Team Members Involved on this Project

Karen Karen
Lydia Lydia
Jon Jon
Sean Sean

Summary

Circuit Hospitality is a leading supplier of sports hospitality and events packages globally. Based in the UK, they specialise in providing first-class, luxury Premier League football, horse racing, and music concert experiences across both international and domestic markets.

Their close working relationships with several Premier League clubs, horse racing venues, and concert arenas allow them to provide a streamlined hospitality experience for new and repeat customers.

The task

Circuit Hospitality were seeking an integrated marketing agency to raise brand awareness and increase global ticket sales to a wider audience whilst improving their buying journey and user experience when engaging with their brand online.

Therefore, we needed to conduct an in-depth digital audit into the existing website user journey, customer buying behaviours, and data metrics. In addition, we thoroughly evaluated the UI of the Circuit website across multiple devices and browsers to identify performance issues.

Above all, our team wanted to ensure that the updated Circuit Hospitality website was easy to navigate and that the event packages were simple and fast to purchase, ensuring that the answers to any customer questions were available on the site.

Keyword infographic for Circuit Hospitality's SEO performance
Circuit Hospitality's website ecommerce page design
Person using laptop showcasing Circuit Hospitality's website

The results

We moved the website to our dedicated hosting platform and cleaned up the backend of the website to reduce file size and improve performance. We implemented a monthly web maintenance package to ensure all plug-ins were updated and to keep the site secure. We implemented a comprehensive SEO strategy to ensure that the website would be seen when users searched for sporting hospitality tickets. This was achieved by on and off-page SEO deliverables including content creation, blog research, and consistent CRO (Conversation Rate Optimisation) modifications, such as redesigning core pages and moving key content into more visible areas. Now, 11 target keywords for Circuit have entered the top 10 Google search results, while 5 have managed to reach the top 5.

We have supported this with heat mapping and Google Analytics data, allowing us to analyse how customers use the website. For example, we noticed an increase in people clicking on the reviews logo which linked to their profile. As a result, we added a widget that pulled through reviews so users could see them without leaving the website, helping to increase dwell time and improve the chance of a user converting.

We devised multiple PPC campaigns for both UK and USA audiences to ensure that specific events were served to relevant target audiences. To date, our PPC campaigns have yielded strong results with sales upwards of £150,000 in the UK alone.

Circuit Hospitality's mobile website design

Our Growing Partnership…

This project required the careful balance of our omni-channel marketing approach and our expertise as a team to ensure that we integrated the data and processes between the website, SEO, PPC, content creation, and UX/UI work. We are still working closely with Circuit Hospitality as a technological consultant, continuing to identify areas of their user journey and internal processes that can be improved.

A full-scale digital transformation requires extensive research and consistent execution because of the many moving parts, but our strong working relationship with Circuit has allowed us to move quickly and execute data-led decisions effectively.

Since our work with the client is ongoing, we will be able to identify further opportunities driven by the sports and entertainment industry and customer buying behaviours, further improving the profitability of the business.

Football stadium
Springsteen E Street Band concert promotional banner design
Karen O'Donovan with the Circuit Hospitality team
Circuit Hospitality shown on Google's search result
See the Website Live
Circuit Hospitality social media platform design and customer reviews

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Forecast Finance

Team Members Involved on this Project

Karen Karen
Ryan Ryan
Jon Jon
Sean Sean

Summary

Forecast Finance are bridging, development and commercial finance experts based in Birmingham. Their team brings together more than 60 years of experience working in the finance market, with a focus on providing tailored financial solutions to their customers, ranging from short-term bridging loans to long-term borrowing plans.

The Task

Our scope of work included brand development, website creation, establishing a social media presence, and the design of marketing collateral such as business cards and pull-up banners.

Additionally, we focused on implementing an effective content marketing plan, centred on engaging with their audience through social media and email marketing.

The Results

Drawing on our team’s brand expertise, we created an identity for Forecast Finance which included a versatile logo, colour scheme and visually appealing brand imagery helping them to stand out in their industry.

Our team designed and built a new website which focused on highlighting their range of services and showcasing the expertise of their team through case studies.

On social media, we established a presence on Linkedin, chosen as the most suitable platform to communicate with their audience. The content plan we have established ensures regular communication with their audience through posts showcasing services, team activities, expertise, and relevant industry news.

Key metrics such as impressions, post reactions, clicks, and engagement rate have shown continued growth, helping to guide our content strategy as our work continues.

Email marketing has been employed to communicate directly with their extensive network of brokers and lenders. Branded email templates on Mailchimp facilitate the sharing of team knowledge and experience.

See the Website Live

EDGE Creative are like an extension of our business, supporting us on all our marketing and event requirements. The quality of work, the knowledge and the service from the team is just first class.

The content we are putting out to our audience look great and the results in the engagement are very positive, we’re excited to see how much we can grow alongside EDGE.

Melanie Johnson Co-Founding Director

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Happy Days

Happy Days website design banner

Team Members Involved on this Project

Karen Karen
Laura Laura
Lydia Lydia
Ryan Ryan
Jon Jon

Summary

Happy Days operate a large group of nurseries in southwest England and the south of Wales, opening their first branch in 1991 and now controlling more than 20 sites across the region.

They care for around 2,000 children every single day and employ nearly 500 dedicated workers who provide a carefully curated and tailored experience for young learners.

Their approach is to use a specially crafted syllabus to prepare early years children for school in the most effective way possible, encouraging the development of key skills along the way.

The Task

Happy Days wanted to revamp their online presence, which included asking us to build a new bespoke website from the ground up with a focus on two key areas – the user experience and visual appeal.

We enhanced their graphic design and marketing materials while also auditing the current user journey on the website. The overall aim was to make their new website more visually appealing without losing their existing brand, which they loved, as well as making it simpler to navigate so that parents could easily find the information they needed.

They selected our marketing agency due to our experience in working with large national and international nurseries to deliver bespoke websites tailored to the educational sector.

Additionally, Happy Days wanted to change their SEO approach to make them more visible to a wider audience. They were already ranking on the first page successfully in the areas of the country they wanted to target, which meant we could focus our time on optimising the existing content rather than replacing it. This process involved adding regular blogs and fresh content to the website and fed heavily into the overall design process of their new website.

Happy Days branded website design
Happy Days branded booklet design
On site photography of Happy Days Nurseries Happy Days website design for tablets

The Results

As the Happy Days team already like their established brand, our initial focus was to uplift and enhance their current branding rather than redesigning it. We created clear brand guidelines to ensure that all marketing collateral, including their new website, remains consistent.

Our team then organised a three-day on-site photoshoot with Happy Days at several of their nurseries. This allowed us to take staff headshots and promotional images of the children, team, and venue to be used across the website and social media graphics. We also collected video footage of interviews, nursery locations, and much more. These materials were then used as the basis for their marketing, providing that real-life visual element the client was looking for to showcase to parents their approach to teaching and share insight into a child’s day at Happy Days.

We conducted a large amount of research and performed an audit of the existing Happy Days website alongside those of their competitors. Our work involved investigating the performance of these websites in terms of search rankings in the geographical areas Happy Days were looking to target.

We also helped to set up their Google Analytics accounts to ensure that they can accurately measure and track their goals and conversions. Afterwards, we provided Happy Days with additional training so that their team could analyse Google Analytics 4 on their own and understand what the data means from a marketing perspective. We suggested SEO and website improvements based on these findings, including the addition of new pages, providing tools to help the user experience, and the development of a clear blog strategy.

Using these suggestions and the existing copy from the previous website as focal points, we built up a brand-new, bespoke website. This included custom layouts and design work, alongside the ground-up development of new tools and pages that would help site performance. We also added a search functionality where parents could find the Happy Day’s nurseries in their local area and be taken to a dedicated page for that location.

Finally, since Happy Days were already ranking well for search results in their targeted areas, it was key that we carried over as much relevant content as possible to the new website. Our writers then optimised this copy for SEO purposes, writing brand new pages in the same style and voice as existing ones.

See the Website Live

Thank you for all your support and patience this year, we really appreciate it. The new website is amazing, thank you so much!

Karen D’Aguilar Head of Sales & Marketing at Happy Days Nurseries

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Phoenix Consortia

Team Members Involved on this Project

Lou Lou
Jessica Jessica
Ryan Ryan
Jon Jon
Sean Sean

Summary

Phoenix Consortia are building services umbrella company specialising in roofing and cladding. Based out of Aldridge in the West Midlands they serve clients nationwide, working with lots of blue-chip companies.

The Consortia is made up of 5 divisions, Howard Evans Roofing & Cladding, SPV Special Projects, Ivor Parnham Building Services, SPV Energy Management and a dedicated training arm.

Their services not only cover roofing and cladding, energy management, surveys, refurbishments, and much more. Our partnership with Phoenix has lasted many years, and we are proud to be their go-to agency for all their marketing needs.

The Task

Our partnership began when Phoenix Consortia were operating under the name of SPV.

They were looking for a marketing agency to help support their growth. Initially our work was focused around designing case studies, the production of a company brochure and social media management.

After a period of success, SPV asked us to support with a comprehensive rebrand to Phoenix Consortia, which would involve the development of the new identity, creation of a brand-new website and a variety of other marketing elements including case studies, digital flyers and videography.

The Results

Our initial collaboration with SPV was highly successful in helping them achieve their targets. We produced a company brochure, several case studies, email campaigns, and social media posts designed to clearly showcase their expertise in the roofing industry.

The success of these projects, and the subsequent work SPV secured, led to us being chosen to help develop the Phoenix Consortia brand.
We created a strong visual identity for Phoenix Consortia, selecting regal blues, golds, and whites as the brand colours. We designed a phoenix-inspired logo to represent unity and produced comprehensive brand guidelines to ensure consistency across all communications.

To establish their digital presence, we designed a sleek, functional,
and professional website focused on highlighting their expertise and showcasing completed projects. The website provided a platform to unite the five businesses under the Phoenix Consortia brand while detailing individual project contributions.

A key feature of the website was the corporate video we produced. This involved filming on-site at Phoenix Consortia and various client locations, incorporating drone footage to enhance accessibility and offer a dynamic perspective.

Our partnership with Phoenix continues to thrive. We regularly provide design support, creating materials such as case studies, bid documents, and digital flyers. Additionally, we manage their ongoing content needs, including email marketing, videography, and social media content creation, all focused on showcasing the team’s expertise and skills.

See the Website Live

I’ve always received a high quality and professional service from everyone I’ve dealt with at EDGE. Amazing creativity and work. They go over and above expectations every time. I would highly recommend them to anyone.

Kate Whatley Commercial Director

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Rebox Homes

Rebox Homes header image of home

Team Members Involved on this Project

Lou Lou
Karen Karen
Ryan Ryan
Jon Jon

Summary

Rebox Homes is a residential building company based in Solihull, focused on smaller-scale, bespoke projects for modern living. They specialise in custom-built homes or flat buildings that maximise unused or available spaces between roads and other buildings.

Rebox utilise top-of-the-range fittings and furniture to create functional and beautiful living and communal spaces for families, young professionals, and more.

Rebox were referred to EDGE Creative by Smart Homes, an estate agent and fellow client of ours also based in south Birmingham. The team at Rebox Homes were impressed by our previous work and wanted to discuss the possibility of helping them on their marketing journey.

The Task

Rebox Homes first approached us to help them create and establish a solid brand identity, which is one of the most crucial aspects of marketing a business. This new branding would then be used as the theming for a new website, company signage, and other marketing materials.

Prior to starting any specific design work for Rebox, we held several exploratory meetings with the client to discuss their vision, some of our early concepts, and the ultimate goals of the rebrand. These important talks were able to guide our first few design and branding choices, allowing us to focus in on the Rebox team’s own vision and start on the right foot from the very beginning.

Mobile web design for Rebox Homes
home realtor banner design for apartments
Branded brochure design for Rebox Homes
Website design on pc for Smart Homes

The Results

For this project, we needed to utilise our extensive experience in branding work and the property market. Having previously worked alongside both estate agents and building companies, we were confident in our ability to create something Rebox Homes would love.

After presenting several different branding options to the team that each matched the ambitions and visions of the company, they chose the sleek and modern style they use today. This included regal brand colours, like dark blue and gold, and a minimalistic yet symbolic logo that is perfect for signage, business cards, and other advertisements.

While creating these branding options, our development team started to build a new website based on the needs of the client. A wireframe and much of the copy was completed early using our knowledge of their target audience, and once their branding choice was made, it could simply be added in.

Then we got to work designing brand new eye-catching hoardings to be put up around their work sites, advertising the business to any foot traffic in and around the area.

Now, Rebox Homes has a bespoke website, advertising material, and distinct brand voice to tie it all together that reflect the quality of the work they produce.

See the Website Live

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BOLD IT

Bold IT website rebranding - homepage redesign

Team Members Involved on this Project

Lydia Lydia
Ryan Ryan
James James
Sophie Sophie

Summary

Bold IT are an award-winning, independent managed IT support provider for businesses across the country and, more recently, internationally. They are the go-to experts for all things IT with more than 30-years’ experience.

From on-call support to cyber security, server migrations, and more, Bold IT offer a range of tailored services to help any business tackle technological needs. They currently support more than 1,500 daily users, solving more than 800 support tickets and responding to about 1,000 calls each month.

The Task

Originally, Bold IT wanted to partner with a marketing agency in Birmingham to help them with social media management and search engine optimisation (SEO). They were impressed with our portfolio and worked with EDGE for a few months before asking us to help them plan and carry out a full rebrand and redesign to better reflect their new direction as a business.

This included a new logo and company imagery, a fully redesigned website, refreshed marketing materials, and an organised social media and email campaign to announce and explain the changes.

We needed to ensure that these changes not only achieved the main aim of the rebrand, but that the new website was sleek and user friendly. To be successful, this project required contributions from each of our specialist teams, including content writers, graphic designers, SEO specialists and web developers, all with the coordination from a dedicated account manager.

Redesigning a logo process result for Bold IT
Information leaflet print and design for our client Bold IT
Webpage construction and design for our client Bold IT's news
Computer and Mobile website design for our client Bold IT

The Results

The first stage of the rebrand was to move away from their old business name because it implied that they only serviced the local area, something we wanted to avoid now that they serviced clients both across the UK and internationally. We designed a new logo to reflect their new name and then used that style as the basis for their branding, using the same colours and iconography across the website page designs, social media graphics, and more. These graphics were then utilised for a full, two-week campaign detailing the changes, why they were made, and the next steps for the business, alongside a supporting chain of emails sent directly to their existing customers.

Our skilled teams worked in tandem to create the perfect website for the client while ensuring a smooth and simple user experience. Key to the project were sleek animations and intuitive hyperlinks, ensuring that new and existing customers could find the information they needed quickly, while also providing a fast and appealing interface. Our developers also needed to create and code new pages that allowed video testimonials and other such materials to be uploaded, as per the client’s request.

We couldn’t be happier with the work we’ve done for Bold IT and are proud to say that the partnership continues to flourish, with the managed IT support firm sponsoring many of our recurring networking events.

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Edwards Chartered Accountants

Team Members Involved on this Project

Lou Lou
Jessica Jessica
Ryan Ryan
Ellena Ellena
Sophie Sophie

Summary

Edwards Accountants are an independent, chartered accountancy firm based in the midlands with services geared towards both businesses and personal clients.

As taxation specialists, they are experts at identifying all available opportunities to lessen the burden of tax for both business and individuals while also ensuring full legal compliance. Likewise, they are experts across all fields of business, providing specialist services for tech companies, cloud accounting, and auditing.

Edwards were also founded more than a century ago, so you know that you’re in expert hands when working alongside them.

The Task

Edwards were looking to redesign their website to help make it more user friendly while also maintaining their original branding and structure. They wanted their website to be a hub of information for their customers to easily navigate and find out what they need to without issues.

Additionally, the main way that Edwards were gaining new clients was through word of mouth. As such, they wanted to update their SEO strategy to help improve their web traffic and conversion rates, since they were finding it difficult to generate new leads and find new clients through their website.

We also wanted to ensure continual growth and development after the completion of the project, adapting and altering the website based on customer behaviour. We also centralised the text across the website in amore uniform manner to improve the user experience.

Edwards Accountants form design and form formatting to a layout that better suits their brand
Edwards Accountants banner design for event advertising
Edwards Accountants webpage design with pages across their rebranded website

The Results

From a development point of view, our first job was to rework Edwards’ service pages so that their customers have an easier time finding the information they require. The previous layout was too complicated, making it difficult for them to find information, so we restructured this section of the website to simplify and improve the user journey while maintaining their original branding and structure.

We also provided them with the functionality they needed to host a fully fleshed out library of up-to-date resources on their website, accessible through the search bar, and downloadable by visitors. This database of resources was designed with client learning in mind, so we also worked to restructure it when necessary and rewrite any content that needed updating.

In terms of SEO, our results have been huge. If you compare Q2 and Q3 of 2022 to the previous two quarters, Edwards have improved across the board. The success of our initial SEO work with Edwards has resulted in EDGE providing ongoing SEO improvements for the accountants, which we continue to deliver on a monthly basis.

Since the completion of this project, we have added additional features as a direct result of user behaviour data collected from Hotjar. These include a ‘featured news’ banner which links directly to a trending news topic, a scrolling news panel to highlight recent posts from Edwards, and additional logos added to the website footer.

See the Website Live

“At Edwards, we began looking at our website and general online presence in 2020, as we had identified a number of issues that we thought we needed to address. After speaking to several providers, we decided to take things forward with EDGE.

Where EDGE have been brilliant is in not only supporting us in addressing the areas that we knew we needed to tackle, but in highlighting issues we hadn’t already identified.

We’re accountants and tax advisers, not website developers or content writers, so having that expert opinion on hand at all times has been invaluable. However, the pinnacle of their service is the way in which they’ve ensured that we understood the impact of the improvements being made through clear reporting and briefings throughout that journey.

As a result, we’ve developed a more authentic voice and used it to put our perspective on issues that directly affect our clients (and prospective clients too!). This has already resulted in increased traffic to our website, and new levels of engagement with new clients.”

Steven Holden Tax Director At Edwards Accountants

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Evolve Shopfitting

Team Members Involved on this Project

Karen Karen
Lydia Lydia
Jon Jon

Summary

Evolve Shopfitting is a shopfitting, renovation, and construction company based in Birmingham, West Midlands. Founded during the height of the recession with the specific niche of pharmacy shopfitting, Evolve has since developed into an all-in-one solution for fit outs, renovations, and construction across several industries. 

From education to healthcare and even residential renovations, Evolve is a team of more than 25 with a deep understanding of the industry, committed to fulfilling the demands of their clients to the finest detail.

The Task

Evolve came to us after a referral from another of our clients following previous experience with another marketing agency that didn’t provide the results they expected. They were looking to reimagine their website from both a design and SEO perspective to reflect their professionalism, offering, and to better display key information. 

We started the process by designing and adapting a template website structure that suited the needs the client had specified, which the client then reviewed. After the website structure was completed and agreed upon, we began sourcing the relevant information to produce the full website copy and accompanying images to tie it all together. 

We maintained a constant, clear, and productive discourse with the client which helped with the smooth running of the project. We also found a number of useful keywords that would help push Evolve higher in search engine rankings to increase traffic, which were then utilised to optimise the content we produced for the website.

The Results

Our team of writers produced copy for the full website within the required timeframe, which included a list of more than 30 targeted keywords for Evolve and their industry. This allowed our team of web developers to integrate the copy with the design and push the new website live with minimal delay. 

Our design focuses on the breadth of service offered by the Evolve team, utilising an easy-to-use search bar and layout to help potential customers find the information they need in no time. We were also able to include several case studies to display clear and proven examples of Evolve and their work. 

In just three months since the launch of the campaign, the number of keywords that the website ranks for has increased by 183%. 

Evolve are already ranking in the top 10 for their core keyword ‘Shopfitters in Birmingham’ and are on the cusp of the top 10 for more competitive, general phrases such as ‘Shop Fitting.’

Evolve has generated 35% more impressions when compared to the previous three-month period with their old website. The website has seen increased visibility for search terms such as ‘shop fitting,’ ‘shop fit out,’ ‘pharmacy fit out’ and more.

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